Cold Email Introduction Template
Copy. Paste. Customize. Send. Book meetings.
The Template
Subject:
{{company}} + {{your_company}}
Variables to Customize
{{first_name}}Prospect's first name
{{company}}Prospect's company name
{{recent_trigger}}Recent company news, funding, hiring, etc.
{{value_prop}}Your core value proposition in one phrase
{{pain_point_they_want_to_avoid}}The thing they don't want to deal with
{{social_proof_one_liner}}Quick proof point (e.g., 'We helped Acme increase pipeline 3x in 90 days.')
{{your_name}}Your first name
{{your_company}}Your company name (for subject line)
When to Use This
Perfect For
- • Initial outreach to cold prospects
- • Prospects with a recent trigger event
- • B2B SaaS and professional services
- • Mid-market and enterprise targets
Not Ideal For
- • Warm leads who already know you
- • Highly regulated industries (may need more formal tone)
- • Mass outreach without personalization data
- • Transactional/low-value sales
Variations
Variation A: The Question Hook
Variation B: The Direct Approach
Pro Tips
Tip 1: The trigger event is everything—make it specific and recent (within 30 days)
Tip 2: Keep subject lines under 5 words for highest open rates
Tip 3: Don't include links in first email—saves them for follow-ups
Tip 4: Ask a question that's easy to answer (yes/no or single sentence)
A/B Testing Suggestions
Test personalized subject lines vs. generic ones
A/B test question-based vs. statement-based opens
Compare short (50 words) vs. medium (100 words) email length
Explore More
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