Scripts/Distribution

Wholesale Cold Calling Script

B2B wholesale distribution cold calling script. Book more appointments with retailers and resellers using this proven approach.

Conversion Rate
6%
Avg Duration
4-6 minutes
Dials/Appt
40-50 dials
Best Time
Tuesday-Thursday, 9am-11am

1The Opener

Hi {{first_name}}, this is {{your_name}} with {{company_name}}. We're a wholesale distributor specializing in {{product_category}} for {{business_type}} businesses. Are you currently looking at new suppliers?

2Discovery & Pitch

Thanks for taking my call. Most {{business_type}} owners I talk to are looking for better margins on their products without sacrificing quality.

[LISTEN for their current supplier situation]

That's exactly what we offer. We provide {{key_benefit}} with competitive pricing that helps you maintain healthy margins.

We recently started working with {{similar_company}} and they're saving 15-20% on their {{product_category}} purchases while getting faster delivery.

[PAUSE]

Would it make sense to schedule a quick call to go over our catalog and pricing? I can send you samples of our most popular items. I have availability {{day}} or {{day2}}.

3Objection Handlers

Click an objection to see the response. Practice these until they're automatic.

Your Response

That's great that you have a reliable supplier. I'm curious though—when was the last time you compared pricing? Markets change, and many businesses are surprised when they see current wholesale rates.

4Closing Options

Let me send you our catalog and pricing on {{product_category}}. What's your email?

I'd love to send you samples of our top sellers. What items do you use most?

Would it make sense to schedule a quick call to walk through our product line? Does {{day}} work?

Voicemail Script

Hi {{first_name}}, this is {{your_name}} with {{company_name}}. We're a wholesale distributor specializing in {{product_category}} for {{business_type}} businesses. I'd love to show you how companies like {{similar_company}} are saving 15-20% on their purchases. Call me at {{phone_number}}. That's {{your_name}} at {{phone_number}}.

Variables to Customize

{{first_name}}Prospect's first name
{{your_name}}Your name
{{company_name}}Your wholesale company name
{{product_category}}Type of products you sell
{{business_type}}Type of business you serve
{{key_benefit}}Key differentiator (pricing, selection, delivery)
{{similar_company}}Relevant case study
{{phone_number}}Your callback number

Perfect For

  • Wholesale distributors
  • B2B suppliers
  • Product distributors
  • Import/export companies
  • Regional distributors

Not Ideal For

  • Direct-to-consumer brands
  • Very specialized products
  • Companies without sales teams

Pro Tips

Lead with margin improvement—it's what retailers care about

Offer free samples to reduce risk

Know your competitors' pricing

Build relationships with decision-makers

Common Mistakes

Not offering samples or trials

Competing only on price vs. total value

Ignoring delivery and service quality

Not understanding the customer's product needs

Practice Exercises

1

Practice presenting margin calculations

2

Role-play the 'happy with current supplier' objection

3

Rehearse quality assurance discussions

4

Practice transitioning to sample offers

Tone & Delivery

Professional and value-focused. Wholesale is about relationships and margins. Show that you understand their business and can be a reliable partner, not just a vendor.

Explore More

Scripts Are Just Words Without the Reps

We make thousands of calls every week. Let us handle the prospecting while you close deals.

Book Your Strategy Call