Wholesale Cold Calling Script
B2B wholesale distribution cold calling script. Book more appointments with retailers and resellers using this proven approach.
1The Opener
Hi {{first_name}}, this is {{your_name}} with {{company_name}}. We're a wholesale distributor specializing in {{product_category}} for {{business_type}} businesses. Are you currently looking at new suppliers?2Discovery & Pitch
Thanks for taking my call. Most {{business_type}} owners I talk to are looking for better margins on their products without sacrificing quality.
[LISTEN for their current supplier situation]
That's exactly what we offer. We provide {{key_benefit}} with competitive pricing that helps you maintain healthy margins.
We recently started working with {{similar_company}} and they're saving 15-20% on their {{product_category}} purchases while getting faster delivery.
[PAUSE]
Would it make sense to schedule a quick call to go over our catalog and pricing? I can send you samples of our most popular items. I have availability {{day}} or {{day2}}.3Objection Handlers
Click an objection to see the response. Practice these until they're automatic.
Your Response
That's great that you have a reliable supplier. I'm curious though—when was the last time you compared pricing? Markets change, and many businesses are surprised when they see current wholesale rates.
4Closing Options
Let me send you our catalog and pricing on {{product_category}}. What's your email?
I'd love to send you samples of our top sellers. What items do you use most?
Would it make sense to schedule a quick call to walk through our product line? Does {{day}} work?
Voicemail Script
Hi {{first_name}}, this is {{your_name}} with {{company_name}}. We're a wholesale distributor specializing in {{product_category}} for {{business_type}} businesses. I'd love to show you how companies like {{similar_company}} are saving 15-20% on their purchases. Call me at {{phone_number}}. That's {{your_name}} at {{phone_number}}.Variables to Customize
{{first_name}}Prospect's first name{{your_name}}Your name{{company_name}}Your wholesale company name{{product_category}}Type of products you sell{{business_type}}Type of business you serve{{key_benefit}}Key differentiator (pricing, selection, delivery){{similar_company}}Relevant case study{{phone_number}}Your callback numberPerfect For
- Wholesale distributors
- B2B suppliers
- Product distributors
- Import/export companies
- Regional distributors
Not Ideal For
- Direct-to-consumer brands
- Very specialized products
- Companies without sales teams
Pro Tips
Lead with margin improvement—it's what retailers care about
Offer free samples to reduce risk
Know your competitors' pricing
Build relationships with decision-makers
Common Mistakes
Not offering samples or trials
Competing only on price vs. total value
Ignoring delivery and service quality
Not understanding the customer's product needs
Practice Exercises
Practice presenting margin calculations
Role-play the 'happy with current supplier' objection
Rehearse quality assurance discussions
Practice transitioning to sample offers
Tone & Delivery
Professional and value-focused. Wholesale is about relationships and margins. Show that you understand their business and can be a reliable partner, not just a vendor.
Scripts Are Just Words Without the Reps
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