Scripts/Industrial

Manufacturing Cold Calling Script

Contract manufacturing cold calling script. Book more meetings with product companies using this proven approach.

Conversion Rate
5%
Avg Duration
5-7 minutes
Dials/Appt
45-55 dials
Best Time
Tuesday-Thursday, 8am-10am

1The Opener

Hi {{first_name}}, this is {{your_name}} with {{company_name}}. We're a contract manufacturer specializing in {{manufacturing_type}} for {{industry}} companies. Are you currently looking at manufacturing partners?

2Discovery & Pitch

Thanks for taking my call. Most {{industry}} companies I talk to are dealing with long lead times, quality issues, or minimum order quantities that don't fit their needs.

[LISTEN for their current manufacturing challenges]

That's exactly what we address. Our facility specializes in {{capability}} with {{key_benefit}}.

We recently started working with {{similar_company}} and we've been able to cut their lead times in half while improving quality consistency.

[PAUSE]

Would it make sense to schedule a call to discuss your manufacturing needs? I'd love to understand your requirements and see if we're a fit. I have availability {{day}} or {{day2}}.

3Objection Handlers

Click an objection to see the response. Practice these until they're automatic.

Your Response

That's great that you have a reliable partner. Many companies work with multiple manufacturers for redundancy or capacity. Would having a backup option be valuable?

4Closing Options

Let me schedule a call to learn about your manufacturing needs. Does {{day}} work for a 20-minute conversation?

I can send you our capabilities overview and some case studies. What's your email?

Would it help to tour our facility and see our capabilities firsthand?

Voicemail Script

Hi {{first_name}}, this is {{your_name}} with {{company_name}}. We're a contract manufacturer specializing in {{manufacturing_type}} with flexible minimums and fast lead times. I'd love to discuss how we might support your manufacturing needs. Call me at {{phone_number}}. That's {{your_name}} at {{phone_number}}.

Variables to Customize

{{first_name}}Prospect's first name
{{your_name}}Your name
{{company_name}}Your manufacturing company
{{manufacturing_type}}Type of manufacturing (CNC, injection molding, etc.)
{{industry}}Industries you serve
{{capability}}Specific capability
{{key_benefit}}Key differentiator
{{similar_company}}Relevant case study
{{capabilities}}Range of capabilities
{{phone_number}}Your callback number

Perfect For

  • Contract manufacturers
  • Job shops
  • CNC shops
  • Injection molding companies
  • Metal fabricators

Not Ideal For

  • Very large OEMs (different sales process)
  • Highly commoditized manufacturing
  • Companies without sales capacity

Pro Tips

Lead with solving their pain points—lead time, quality, flexibility

Offer facility tours to build trust

Know your competitive advantages vs. overseas options

Build relationships over multiple touches

Common Mistakes

Not understanding their technical requirements

Competing only on price

Overselling capabilities you don't have

Not addressing quality concerns proactively

Practice Exercises

1

Practice presenting lead time and quality benefits

2

Role-play the 'we source overseas' objection

3

Rehearse technical capability discussions

4

Practice transitioning to facility tours

Tone & Delivery

Technical and consultative. Manufacturing decisions are complex. Show that you understand their industry, their challenges, and their quality requirements. Be a partner, not just a vendor.

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