Scripts/SaaS

ERP Software Cold Calling Script

ERP software cold calling script designed for mid-market sales. Includes objection handlers for implementation fears and budget concerns.

Conversion Rate
6%
Avg Duration
6-8 minutes
Dials/Appt
40-55 dials
Best Time
Tuesday-Thursday, 9am-11am

1The Opener

Hi {{first_name}}, this is {{your_name}} with {{company_name}}. We specialize in helping mid-market companies unify their operations—finance, inventory, and production—into one system. Is this something you've been exploring?

2Discovery & Pitch

Appreciate you taking the call. Most operations leaders I speak with are dealing with data silos—information in spreadsheets, disconnected systems, and manual reconciliation eating up their week.

[LISTEN for specific operational challenges]

That's a common challenge. Our ERP platform gives you real-time visibility across {{pain_area}} so you can make decisions based on accurate data, not guesswork.

We recently helped {{similar_company}} reduce their month-end close from 2 weeks to 3 days while eliminating manual data entry errors.

[PAUSE]

Would it make sense to schedule a discovery call where we can map out your current processes and show you what automation might look like? I have availability {{day}} or {{day2}}.

3Objection Handlers

Click an objection to see the response. Practice these until they're automatic.

Your Response

You're absolutely right to be cautious—ERP horror stories are real. That's why we use a phased approach and don't go live until you're confident. Would it help to speak with a reference customer who went through the process?

4Closing Options

Let's schedule a discovery call to map out your current processes. Does {{day}} at {{time}} work for your schedule?

I can send over a case study from a similar company in your industry. What email should I use?

Would it help to have a brief technical call with one of our solutions architects to discuss integration requirements?

Voicemail Script

Hi {{first_name}}, this is {{your_name}} with {{company_name}}. We help mid-market companies eliminate data silos and manual processes with integrated ERP solutions. I'd love to share how {{similar_company}} reduced their month-end close by 80%. My number is {{phone_number}}. That's {{your_name}} at {{phone_number}}.

Variables to Customize

{{first_name}}Prospect's first name
{{your_name}}Your name
{{company_name}}Your company name
{{pain_area}}Specific operational area mentioned
{{similar_company}}Relevant case study company
{{phone_number}}Your callback number

Perfect For

  • ERP vendors
  • Business management software
  • NetSuite partners
  • SAP resellers
  • Industry-specific ERP providers

Not Ideal For

  • Very small businesses (under $2M revenue)
  • Simple businesses without inventory/manufacturing
  • Companies already mid-implementation

Pro Tips

ERP sales cycles are long—focus on education and trust building

Always ask about previous ERP experiences

Lead with business outcomes, not features

Involve multiple stakeholders early

Common Mistakes

Pushing for demo before understanding requirements

Underestimating the fear factor around ERP

Not addressing implementation risks proactively

Focusing on technology instead of business problems

Practice Exercises

1

Practice presenting ROI scenarios

2

Role-play the 'we tried before and it failed' objection

3

Rehearse multi-stakeholder discovery questions

4

Practice transitioning from pain to discovery call

Tone & Delivery

Patient and consultative. ERP decisions are major investments with real risk. Show that you understand the stakes and aren't rushing them into anything. Be the trusted advisor, not the pushy salesperson.

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