Scripts/Distribution

Import/Export Cold Calling Script

International trade and import/export cold calling script. Book more meetings with companies doing global sourcing.

Conversion Rate

Avg Duration

5-7 minutes

Dials/Appt

40-50 dials

Best Time

Tuesday-Thursday, 9am-11am

1The Opener

Hi {{first_name}}, this is {{your_name}} with {{company_name}}. We help businesses {{service_type}} with {{origin_destination}}. Are you currently sourcing products internationally?

2Discovery & Pitch

Thanks for taking my call. Most companies I talk to are dealing with rising shipping costs, customs headaches, or unreliable suppliers.

[LISTEN for their current international trade challenges]

That's exactly what we help with. We specialize in {{specialty}} and can provide {{key_benefit}}.

We recently helped {{similar_company}} reduce their landed costs by 20% while improving delivery reliability.

[PAUSE]

Would it make sense to schedule a call to discuss your international sourcing needs? I'd love to understand your supply chain and see how we might help. I have availability {{day}} or {{day2}}.

3Objection Handlers

Click an objection to see the response. Practice these until they're automatic.

Your Response

Strong relationships are valuable—I'm not looking to replace them. Many companies use us for additional sourcing options or logistics support alongside their existing suppliers. Would that be valuable?

4Closing Options

Let me schedule a call to learn about your sourcing needs. Does {{day}} work for a discovery conversation?

I can send you pricing on {{product_category}} from our suppliers. What products are you most interested in?

Would it help to speak with a similar company that's using our services?

Voicemail Script

Hi {{first_name}}, this is {{your_name}} with {{company_name}}. We help companies source products internationally with better pricing and reliable logistics. I'd love to discuss how we might support your supply chain. Call me at {{phone_number}}. That's {{your_name}} at {{phone_number}}.

Variables to Customize

{{first_name}}Prospect's first name

{{your_name}}Your name

{{company_name}}Your import/export company

{{service_type}}Import, export, or both

{{origin_destination}}Regions you specialize in

{{specialty}}Product categories or trade lanes

{{key_benefit}}Key differentiator

{{similar_company}}Relevant case study

{{alternative_regions}}Alternative sourcing regions

{{product_category}}Product category

{{phone_number}}Your callback number

Perfect For

Trading companies
Import/export specialists
Freight forwarders
Customs brokers
International sourcing agents

Not Ideal For

Domestic-only businesses
Very specialized regulated imports
One-time importers

Pro Tips

Lead with total landed cost—not just product price

Ask about their pain points with current international sourcing

Know current tariff and trade agreement landscape

Offer supply chain consultations as a value-add

Common Mistakes

Not understanding their product requirements

Ignoring quality control concerns

Underestimating logistics complexity

Not addressing tariff and compliance issues

Practice Exercises

Practice presenting landed cost calculations

Role-play the 'tariffs are too expensive' objection

Rehearse quality assurance discussions

Practice transitioning to discovery calls

Tone & Delivery

Expert and consultative. International trade is complex. Position yourself as the expert who can navigate the complexity and deliver results, not just another supplier.