Logistics Cold Calling Script
Third-party logistics and freight brokerage cold calling script. Book more shipping analyses with this proven approach.
1The Opener
Hi {{first_name}}, this is {{your_name}} with {{company_name}}. We help businesses optimize their shipping and logistics to reduce costs and improve delivery times. Who handles your freight and logistics decisions?2Discovery & Pitch
Thanks for taking my call. Most logistics managers I talk to are dealing with rising shipping costs, inconsistent service, and lack of visibility into their shipments.
[LISTEN for their current logistics challenges]
That's exactly what we address. We provide {{service_type}} with {{key_benefit}} that most companies aren't getting from their current providers.
We recently started working with {{similar_company}} and we've been able to cut their shipping costs by 18% while improving on-time delivery to 99%.
[PAUSE]
Would it make sense to schedule a quick call to discuss your logistics needs? I can do a shipping analysis and show you exactly where there are opportunities. I have availability {{day}} or {{day2}}.3Objection Handlers
Click an objection to see the response. Practice these until they're automatic.
Your Response
That's great that you have relationships in place. Many companies work with multiple providers for different lanes or modes. Would having additional options give you more leverage and flexibility?
4Closing Options
Let me schedule a shipping analysis to show you cost and service opportunities. Does {{day}} work for a call?
I can email you case studies from similar companies. What's your email?
Would it help to speak with a reference customer in your industry?
Voicemail Script
Hi {{first_name}}, this is {{your_name}} with {{company_name}}. We help companies reduce shipping costs and improve delivery reliability. Companies like {{similar_company}} have saved 18% on logistics while improving service. I'd love to show you how. Call me at {{phone_number}}. That's {{your_name}} at {{phone_number}}.Variables to Customize
{{first_name}}Prospect's first name{{your_name}}Your name{{company_name}}Your logistics company{{service_type}}LTL, FTL, parcel, etc.{{key_benefit}}Key differentiator (visibility, rates, service){{similar_company}}Relevant case study{{specialties}}Specialized shipping you handle{{phone_number}}Your callback numberPerfect For
- Third-party logistics providers (3PL)
- Freight brokers
- Shipping companies
- Supply chain consultants
- Parcel shippers
Not Ideal For
- Very small occasional shippers
- Companies with exclusive carrier contracts
- Highly specialized/regulated shipments
Pro Tips
Lead with cost savings and visibility—they're universal pain points
Ask about their current challenges before pitching
Offer free shipping analyses as a low-commitment next step
Build relationships with multiple contacts in the organization
Common Mistakes
Not understanding their shipping needs before quoting
Competing only on price vs. service quality
Underestimating the inertia of switching providers
Not addressing reliability concerns proactively
Practice Exercises
Practice presenting cost savings scenarios
Role-play the 'we have partners' objection
Rehearse explaining your carrier vetting process
Practice transitioning to shipping analysis offers
Tone & Delivery
Professional and solution-focused. Logistics managers are under pressure to reduce costs and improve service. Show that you understand their challenges and can deliver measurable results.
Scripts Are Just Words Without the Reps
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