Scripts/Transportation

Logistics Cold Calling Script

Third-party logistics and freight brokerage cold calling script. Book more shipping analyses with this proven approach.

Conversion Rate
7%
Avg Duration
5-7 minutes
Dials/Appt
35-45 dials
Best Time
Tuesday-Thursday, 8am-10am

1The Opener

Hi {{first_name}}, this is {{your_name}} with {{company_name}}. We help businesses optimize their shipping and logistics to reduce costs and improve delivery times. Who handles your freight and logistics decisions?

2Discovery & Pitch

Thanks for taking my call. Most logistics managers I talk to are dealing with rising shipping costs, inconsistent service, and lack of visibility into their shipments.

[LISTEN for their current logistics challenges]

That's exactly what we address. We provide {{service_type}} with {{key_benefit}} that most companies aren't getting from their current providers.

We recently started working with {{similar_company}} and we've been able to cut their shipping costs by 18% while improving on-time delivery to 99%.

[PAUSE]

Would it make sense to schedule a quick call to discuss your logistics needs? I can do a shipping analysis and show you exactly where there are opportunities. I have availability {{day}} or {{day2}}.

3Objection Handlers

Click an objection to see the response. Practice these until they're automatic.

Your Response

That's great that you have relationships in place. Many companies work with multiple providers for different lanes or modes. Would having additional options give you more leverage and flexibility?

4Closing Options

Let me schedule a shipping analysis to show you cost and service opportunities. Does {{day}} work for a call?

I can email you case studies from similar companies. What's your email?

Would it help to speak with a reference customer in your industry?

Voicemail Script

Hi {{first_name}}, this is {{your_name}} with {{company_name}}. We help companies reduce shipping costs and improve delivery reliability. Companies like {{similar_company}} have saved 18% on logistics while improving service. I'd love to show you how. Call me at {{phone_number}}. That's {{your_name}} at {{phone_number}}.

Variables to Customize

{{first_name}}Prospect's first name
{{your_name}}Your name
{{company_name}}Your logistics company
{{service_type}}LTL, FTL, parcel, etc.
{{key_benefit}}Key differentiator (visibility, rates, service)
{{similar_company}}Relevant case study
{{specialties}}Specialized shipping you handle
{{phone_number}}Your callback number

Perfect For

  • Third-party logistics providers (3PL)
  • Freight brokers
  • Shipping companies
  • Supply chain consultants
  • Parcel shippers

Not Ideal For

  • Very small occasional shippers
  • Companies with exclusive carrier contracts
  • Highly specialized/regulated shipments

Pro Tips

Lead with cost savings and visibility—they're universal pain points

Ask about their current challenges before pitching

Offer free shipping analyses as a low-commitment next step

Build relationships with multiple contacts in the organization

Common Mistakes

Not understanding their shipping needs before quoting

Competing only on price vs. service quality

Underestimating the inertia of switching providers

Not addressing reliability concerns proactively

Practice Exercises

1

Practice presenting cost savings scenarios

2

Role-play the 'we have partners' objection

3

Rehearse explaining your carrier vetting process

4

Practice transitioning to shipping analysis offers

Tone & Delivery

Professional and solution-focused. Logistics managers are under pressure to reduce costs and improve service. Show that you understand their challenges and can deliver measurable results.

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