Scripts/Transportation

Fleet Management Cold Calling Script

Fleet management and GPS tracking cold calling script. Book more demos with fleet managers using this proven approach.

Conversion Rate
7%
Avg Duration
5-7 minutes
Dials/Appt
35-45 dials
Best Time
Tuesday-Thursday, 8am-10am

1The Opener

Hi {{first_name}}, this is {{your_name}} with {{company_name}}. We help companies with vehicle fleets reduce costs and improve driver safety. How many vehicles do you have in your fleet currently?

2Discovery & Pitch

Thanks for taking my call. Most fleet managers I talk to are dealing with rising fuel costs, maintenance headaches, and pressure to improve driver safety scores.

[LISTEN for their specific challenges]

That's exactly what our platform helps with. Our {{solution_type}} gives you real-time visibility into {{pain_area}}, and most clients see ROI within 90 days.

We recently helped {{similar_company}} reduce their fuel costs by 15% and cut accident rates in half within the first year.

[PAUSE]

Would it make sense to schedule a quick demo? I can show you exactly how we'd address {{pain_area}} for your fleet. I have availability {{day}} or {{day2}}.

3Objection Handlers

Click an objection to see the response. Practice these until they're automatic.

Your Response

Great—that's a good foundation. Our platform goes beyond tracking with {{differentiator}}. Would you be open to seeing how we could enhance what you're already doing?

4Closing Options

Let me schedule a demo tailored to your fleet size. Does {{day}} work for a 20-minute call?

I can email you a ROI calculator based on your fleet size. What's your email?

Would it help to speak with another company with a similar-sized fleet?

Voicemail Script

Hi {{first_name}}, this is {{your_name}} with {{company_name}}. We help companies with vehicle fleets reduce fuel costs and improve driver safety. Companies like {{similar_company}} have cut fuel costs by 15% and accidents in half. I'd love to show you how. Call me at {{phone_number}}. That's {{your_name}} at {{phone_number}}.

Variables to Customize

{{first_name}}Prospect's first name
{{your_name}}Your name
{{company_name}}Your fleet management company
{{solution_type}}GPS tracking, telematics, etc.
{{pain_area}}Specific fleet challenge mentioned
{{similar_company}}Relevant case study
{{differentiator}}Key feature beyond basic GPS
{{phone_number}}Your callback number

Perfect For

  • Fleet management providers
  • GPS tracking companies
  • Telematics vendors
  • Fleet safety companies
  • Vehicle management software

Not Ideal For

  • Single vehicle businesses
  • Companies without company vehicles
  • Very large enterprise fleets (different sales process)

Pro Tips

Lead with fuel savings—it's tangible and immediate

Ask about their current challenges before pitching

Address driver concerns proactively

Offer ROI calculators to justify the investment

Common Mistakes

Focusing too much on features vs. business outcomes

Not addressing driver pushback concerns

Ignoring the IT decision-maker

Underestimating the complexity of fleet operations

Practice Exercises

1

Practice presenting ROI calculations

2

Role-play the 'drivers won't like it' objection

3

Rehearse differentiating from basic GPS tracking

4

Practice transitioning to demo booking

Tone & Delivery

Professional and ROI-focused. Fleet managers are under pressure to reduce costs and improve safety. Show that you understand their challenges and can deliver measurable results.

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