Fuel Services Cold Calling Script
Fleet fuel card cold calling script. Book more appointments with fleet managers using this proven approach.
1The Opener
Hi {{first_name}}, this is {{your_name}} with {{company_name}}. We help businesses with vehicle fleets reduce fuel costs through better pricing and fraud prevention. What are you currently paying per gallon?2Discovery & Pitch
Thanks for taking my call. Most fleet managers I talk to are frustrated with fluctuating fuel prices and lack of visibility into where their fuel dollars are going.
[LISTEN for their current fuel situation]
That's exactly what we address. Our fuel card program gives you {{key_benefit}} with real-time controls and reporting on every transaction.
We recently helped {{similar_company}} save $0.08/gallon on average while cutting fuel fraud to zero.
[PAUSE]
Would it make sense to schedule a quick comparison? I can show you exactly what you'd save based on your current volume. I have availability {{day}} or {{day2}}.3Objection Handlers
Click an objection to see the response. Practice these until they're automatic.
Your Response
Great—what program are you using? Most companies I talk to don't realize how much pricing varies between programs. Would you be open to a comparison to see if there are savings?
4Closing Options
Let me run a savings analysis based on your current fuel volume. What's your average monthly fuel spend?
I can email you a comparison of leading fuel card programs. What's your email?
Would it help to speak with a similar-sized fleet that recently switched?
Voicemail Script
Hi {{first_name}}, this is {{your_name}} with {{company_name}}. We help businesses with fleets reduce fuel costs and prevent fraud. Companies like {{similar_company}} are saving $0.08 per gallon on average. I'd love to show you what you could save. Call me at {{phone_number}}. That's {{your_name}} at {{phone_number}}.Variables to Customize
{{first_name}}Prospect's first name{{your_name}}Your name{{company_name}}Your fuel services company{{key_benefit}}Key differentiator (pricing, controls, network){{similar_company}}Relevant case study{{phone_number}}Your callback numberPerfect For
- Fuel card providers
- Fleet fuel programs
- Fuel management companies
- Commercial fuel distributors
- Fleet card resellers
Not Ideal For
- Single vehicle businesses
- Companies without regular fuel purchases
- Very large fleets with direct supply contracts
Pro Tips
Lead with specific per-gallon savings
Ask about current pricing to show the gap
Mention fraud prevention—it's a real pain point
Offer free comparisons as a low-commitment next step
Common Mistakes
Not knowing competitive pricing
Ignoring the fraud prevention angle
Focusing only on price vs. total value
Not addressing network coverage concerns
Practice Exercises
Practice presenting per-gallon savings calculations
Role-play the 'we have fuel cards' objection
Rehearse explaining fraud prevention features
Practice transitioning to savings analysis
Tone & Delivery
Direct and value-focused. Fleet managers are busy and care about the bottom line. Get to the savings quickly and prove you can deliver real value.
Scripts Are Just Words Without the Reps
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