Scripts/Transportation

Fuel Services Cold Calling Script

Fleet fuel card cold calling script. Book more appointments with fleet managers using this proven approach.

Conversion Rate
6%
Avg Duration
4-6 minutes
Dials/Appt
40-50 dials
Best Time
Tuesday-Thursday, 9am-11am

1The Opener

Hi {{first_name}}, this is {{your_name}} with {{company_name}}. We help businesses with vehicle fleets reduce fuel costs through better pricing and fraud prevention. What are you currently paying per gallon?

2Discovery & Pitch

Thanks for taking my call. Most fleet managers I talk to are frustrated with fluctuating fuel prices and lack of visibility into where their fuel dollars are going.

[LISTEN for their current fuel situation]

That's exactly what we address. Our fuel card program gives you {{key_benefit}} with real-time controls and reporting on every transaction.

We recently helped {{similar_company}} save $0.08/gallon on average while cutting fuel fraud to zero.

[PAUSE]

Would it make sense to schedule a quick comparison? I can show you exactly what you'd save based on your current volume. I have availability {{day}} or {{day2}}.

3Objection Handlers

Click an objection to see the response. Practice these until they're automatic.

Your Response

Great—what program are you using? Most companies I talk to don't realize how much pricing varies between programs. Would you be open to a comparison to see if there are savings?

4Closing Options

Let me run a savings analysis based on your current fuel volume. What's your average monthly fuel spend?

I can email you a comparison of leading fuel card programs. What's your email?

Would it help to speak with a similar-sized fleet that recently switched?

Voicemail Script

Hi {{first_name}}, this is {{your_name}} with {{company_name}}. We help businesses with fleets reduce fuel costs and prevent fraud. Companies like {{similar_company}} are saving $0.08 per gallon on average. I'd love to show you what you could save. Call me at {{phone_number}}. That's {{your_name}} at {{phone_number}}.

Variables to Customize

{{first_name}}Prospect's first name
{{your_name}}Your name
{{company_name}}Your fuel services company
{{key_benefit}}Key differentiator (pricing, controls, network)
{{similar_company}}Relevant case study
{{phone_number}}Your callback number

Perfect For

  • Fuel card providers
  • Fleet fuel programs
  • Fuel management companies
  • Commercial fuel distributors
  • Fleet card resellers

Not Ideal For

  • Single vehicle businesses
  • Companies without regular fuel purchases
  • Very large fleets with direct supply contracts

Pro Tips

Lead with specific per-gallon savings

Ask about current pricing to show the gap

Mention fraud prevention—it's a real pain point

Offer free comparisons as a low-commitment next step

Common Mistakes

Not knowing competitive pricing

Ignoring the fraud prevention angle

Focusing only on price vs. total value

Not addressing network coverage concerns

Practice Exercises

1

Practice presenting per-gallon savings calculations

2

Role-play the 'we have fuel cards' objection

3

Rehearse explaining fraud prevention features

4

Practice transitioning to savings analysis

Tone & Delivery

Direct and value-focused. Fleet managers are busy and care about the bottom line. Get to the savings quickly and prove you can deliver real value.

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