Uniform Services Cold Calling Script
Uniform rental cold calling script for B2B sales. Book more appointments with operations managers using these proven techniques.
1The Opener
Hi {{first_name}}, this is {{your_name}} with {{company_name}}. We provide uniform rental and laundry programs that help businesses look professional while reducing costs. Are you currently using a uniform service?2Discovery & Pitch
Thanks for taking my call. Most operations managers I talk to have one of two situations—they're buying and managing uniforms themselves (which is expensive and time-consuming), or they're with a provider who keeps raising prices.
[LISTEN for their current situation]
That's exactly what we address. Our program includes {{key_benefit}} with guaranteed pricing and flexible service levels.
We recently started working with {{similar_company}} and they're saving about $400/month while their employees look sharper than ever.
[PAUSE]
Would it make sense to schedule a quick assessment? I can come by, evaluate your needs, and put together a comparison showing exactly what you'd save. I have time {{day}} or {{day2}}.3Objection Handlers
Click an objection to see the response. Practice these until they're automatic.
Your Response
I understand. Most contracts have 30-60 day out clauses, and we can often help with the transition. When does your contract renew? I can do an analysis now so you're ready.
4Closing Options
Let me schedule an on-site assessment to evaluate your needs. Does {{day}} morning or afternoon work better?
I can email you a cost comparison worksheet. What's the best email?
Would it help to tour our facility and see how we handle quality control?
Voicemail Script
Hi {{first_name}}, this is {{your_name}} with {{company_name}}. We help businesses save on uniform programs with guaranteed pricing and flexible service. I'd love to offer you a free cost assessment. Call me at {{phone_number}}. That's {{your_name}} at {{phone_number}}.Variables to Customize
{{first_name}}Prospect's first name{{your_name}}Your name{{company_name}}Your uniform company name{{key_benefit}}Key differentiator (price lock, quality, service){{similar_company}}Relevant case study{{differentiator}}How you address common complaints{{phone_number}}Your callback numberPerfect For
- Uniform rental companies
- Linen and uniform services
- Industrial laundry providers
- Facility services companies
- Workwear providers
Not Ideal For
- Office-only businesses
- Very small operations (under 5 uniforms)
- Companies with specialized uniform requirements
Pro Tips
Lead with cost comparison to self-management
Offer price lock guarantees—it's a major differentiator
Ask about uniform frustrations early
Offer facility tours to build trust
Common Mistakes
Not addressing contract concerns upfront
Ignoring the 'we buy our own' segment
Not differentiating from the big national players
Underestimating negative experiences with competitors
Practice Exercises
Practice the buy-vs-rent cost comparison
Role-play contract termination discussions
Rehearse handling bad past experiences
Practice transitioning to on-site assessments
Tone & Delivery
Consultative and professional. Uniform services can be a pain point for businesses. Show that you understand their frustrations and offer a genuinely better experience.
Scripts Are Just Words Without the Reps
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