Janitorial Cold Calling Script
Word-for-word janitorial cold calling script for commercial cleaning companies. Includes objection handlers for winning cleaning contracts.
1The Opener
Hi, is this {{prospect_name}}?
Hey {{prospect_name}}, this is {{your_name}} with {{company_name}}. We're a commercial cleaning company serving businesses in {{service_area}}.
I'm reaching out because we work with a lot of {{business_type}} facilities, and I wanted to see if you might benefit from our services. Do you have a quick minute?2Discovery & Pitch
Great! Are you currently using a cleaning service, or is it handled in-house?
[LISTEN - Understand their current situation]
How satisfied are you with the quality and reliability? Any issues you've run into?
[LISTEN - Identify pain points]
What does your facility look like—roughly how many square feet, and what kind of space is it?
[LISTEN]
Got it. Here's why I'm calling: we specialize in {{service_types}}, and we've found that businesses like yours often {{common_pain_point}}.
What sets us apart is {{differentiator}}. We offer {{key_benefit}}, and our clients consistently tell us {{client_feedback}}.
Would you be open to a free walk-through and quote? I can come look at your space and show you what we'd do differently.3Objection Handlers
Click an objection to see the response. Practice these until they're automatic.
Your Response
Good—keeping your space clean is important. How's it going with them? [Listen] What I often hear is {{common_complaint}}. Would it hurt to get a second quote and see what else is out there?
4Closing Options
Would {{day}} work for me to come by for a free walk-through?
Let me see your space and put together a custom quote. How's {{day}}?
I can come by after hours if that's easier. When works for you?
Let's schedule a walk-through. I'll bring references from similar businesses.
Voicemail Script
Hi {{prospect_name}}, this is {{your_name}} with {{company_name}}.
We're a commercial cleaning company serving {{service_area}}, and I wanted to see if we could help with your facility.
We specialize in {{service_types}} and offer {{key_benefit}}. I'd love to stop by for a free walk-through and quote.
Call me back at {{your_phone}}. Again, {{your_phone}}. Talk soon!Variables to Customize
{{prospect_name}}Prospect's name{{your_name}}Your name{{company_name}}Your company name{{service_area}}Your service area{{business_type}}Type of business{{service_types}}Services you offer{{price_range}}Typical price range{{day}}Suggested day{{time}}Suggested time{{your_phone}}Your phone numberPerfect For
- Commercial cleaning companies
- Janitorial services
- Office cleaning companies
- Industrial cleaning services
- Medical facility cleaning
Not Ideal For
- Residential cleaning companies
- Companies without proper insurance
Pro Tips
Ask about pain points with current service
Offer free walk-throughs—they're your best sales tool
Have references from similar businesses ready
Emphasize reliability and quality control
Follow up quotes within 24 hours
Offer a trial period if they're hesitant
Common Mistakes
Giving prices without seeing the space
Not asking about current service issues
Failing to emphasize insurance and bonding
Not following up on quotes
Practice Exercises
Practice estimating by square footage
Role-play the 'we have a company' objection
Rehearse describing your quality process
Practice transitioning to walk-through booking
Tone & Delivery
Professional and reliable. Facility managers want someone they can depend on. Project trustworthiness and attention to detail. Show that you take the job seriously.
Scripts Are Just Words Without the Reps
We make thousands of calls every week. Let us handle the prospecting while you close deals.
Book Your Strategy Call