Scripts/B2B Services

Janitorial Cold Calling Script

Word-for-word janitorial cold calling script for commercial cleaning companies. Includes objection handlers for winning cleaning contracts.

Conversion Rate
9%
Avg Duration
4-6 minutes
Dials/Appt
11-13 dials
Best Time
Monday-Friday, 9am-11am or 2pm-4pm

1The Opener

Hi, is this {{prospect_name}}?

Hey {{prospect_name}}, this is {{your_name}} with {{company_name}}. We're a commercial cleaning company serving businesses in {{service_area}}.

I'm reaching out because we work with a lot of {{business_type}} facilities, and I wanted to see if you might benefit from our services. Do you have a quick minute?

2Discovery & Pitch

Great! Are you currently using a cleaning service, or is it handled in-house?

[LISTEN - Understand their current situation]

How satisfied are you with the quality and reliability? Any issues you've run into?

[LISTEN - Identify pain points]

What does your facility look like—roughly how many square feet, and what kind of space is it?

[LISTEN]

Got it. Here's why I'm calling: we specialize in {{service_types}}, and we've found that businesses like yours often {{common_pain_point}}.

What sets us apart is {{differentiator}}. We offer {{key_benefit}}, and our clients consistently tell us {{client_feedback}}.

Would you be open to a free walk-through and quote? I can come look at your space and show you what we'd do differently.

3Objection Handlers

Click an objection to see the response. Practice these until they're automatic.

Your Response

Good—keeping your space clean is important. How's it going with them? [Listen] What I often hear is {{common_complaint}}. Would it hurt to get a second quote and see what else is out there?

4Closing Options

Would {{day}} work for me to come by for a free walk-through?

Let me see your space and put together a custom quote. How's {{day}}?

I can come by after hours if that's easier. When works for you?

Let's schedule a walk-through. I'll bring references from similar businesses.

Voicemail Script

Hi {{prospect_name}}, this is {{your_name}} with {{company_name}}.

We're a commercial cleaning company serving {{service_area}}, and I wanted to see if we could help with your facility.

We specialize in {{service_types}} and offer {{key_benefit}}. I'd love to stop by for a free walk-through and quote.

Call me back at {{your_phone}}. Again, {{your_phone}}. Talk soon!

Variables to Customize

{{prospect_name}}Prospect's name
{{your_name}}Your name
{{company_name}}Your company name
{{service_area}}Your service area
{{business_type}}Type of business
{{service_types}}Services you offer
{{price_range}}Typical price range
{{day}}Suggested day
{{time}}Suggested time
{{your_phone}}Your phone number

Perfect For

  • Commercial cleaning companies
  • Janitorial services
  • Office cleaning companies
  • Industrial cleaning services
  • Medical facility cleaning

Not Ideal For

  • Residential cleaning companies
  • Companies without proper insurance

Pro Tips

Ask about pain points with current service

Offer free walk-throughs—they're your best sales tool

Have references from similar businesses ready

Emphasize reliability and quality control

Follow up quotes within 24 hours

Offer a trial period if they're hesitant

Common Mistakes

Giving prices without seeing the space

Not asking about current service issues

Failing to emphasize insurance and bonding

Not following up on quotes

Practice Exercises

1

Practice estimating by square footage

2

Role-play the 'we have a company' objection

3

Rehearse describing your quality process

4

Practice transitioning to walk-through booking

Tone & Delivery

Professional and reliable. Facility managers want someone they can depend on. Project trustworthiness and attention to detail. Show that you take the job seriously.

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