Commercial Cleaning Cold Calling Script
Commercial cleaning cold calling script that books appointments. Win janitorial contracts with this proven approach.
1The Opener
Hi {{first_name}}, this is {{your_name}} with {{company_name}}. We provide commercial cleaning services for {{industry_type}} facilities. Are you currently working with a cleaning company?2Discovery & Pitch
Thanks for taking my call. Most facility managers I talk to have two concerns—inconsistent cleaning quality and cleaners who don't show up reliably.
[LISTEN for their current cleaning situation]
That's exactly what sets us apart. We guarantee {{key_benefit}} with trained, background-checked staff and a supervisor on every shift.
We recently started cleaning {{similar_company}} and they've commented on how consistently clean their facility has been—no more surprise complaints.
[PAUSE]
Would it make sense to schedule a walk-through? I can assess your space, understand your needs, and put together a competitive quote. I have time {{day}} or {{day2}}.3Objection Handlers
Click an objection to see the response. Practice these until they're automatic.
Your Response
That's great that you have something in place. I'm curious—are you completely satisfied with the consistency? Most companies I talk to have at least one ongoing complaint. What would you improve if you could?
4Closing Options
Let me schedule a walk-through to assess your space. Does {{day}} morning or afternoon work better?
I can email you our capabilities overview and some references. What's the best email?
Would it help to speak with another {{industry_type}} facility we service?
Voicemail Script
Hi {{first_name}}, this is {{your_name}} with {{company_name}}. We provide reliable commercial cleaning for {{industry_type}} facilities with guaranteed consistency. I'd love to offer you a free walk-through and quote. Call me at {{phone_number}}. That's {{your_name}} at {{phone_number}}.Variables to Customize
{{first_name}}Prospect's first name{{your_name}}Your name{{company_name}}Your cleaning company name{{industry_type}}Office, medical, industrial, etc.{{key_benefit}}Key differentiator (reliability, quality, supervision){{similar_company}}Relevant case study{{specialization}}Any specialized cleaning capabilities{{phone_number}}Your callback numberPerfect For
- Commercial cleaning companies
- Janitorial services
- Office cleaning providers
- Medical facility cleaning
- Industrial cleaning services
Not Ideal For
- Residential cleaning companies
- Very small offices (1-2 person)
- Highly specialized industrial cleaning
Pro Tips
Lead with reliability—it's the #1 pain point
Offer walk-throughs as a low-commitment next step
Ask about current complaints to uncover opportunities
Differentiate on supervision and accountability
Common Mistakes
Competing only on price
Not asking about current pain points
Calling during building hours when managers are busy
Not addressing reliability concerns proactively
Practice Exercises
Practice the reliability differentiation pitch
Role-play the 'we have someone' objection
Rehearse walk-through scheduling conversations
Practice handling price objections
Tone & Delivery
Professional and reliability-focused. Facility managers are tired of cleaning problems. Show that you understand their frustrations and offer genuine accountability.
Scripts Are Just Words Without the Reps
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