Scripts/Facility Services

Commercial Cleaning Cold Calling Script

Commercial cleaning cold calling script that books appointments. Win janitorial contracts with this proven approach.

Conversion Rate
9%
Avg Duration
4-5 minutes
Dials/Appt
25-35 dials
Best Time
Tuesday-Thursday, 10am-12pm

1The Opener

Hi {{first_name}}, this is {{your_name}} with {{company_name}}. We provide commercial cleaning services for {{industry_type}} facilities. Are you currently working with a cleaning company?

2Discovery & Pitch

Thanks for taking my call. Most facility managers I talk to have two concerns—inconsistent cleaning quality and cleaners who don't show up reliably.

[LISTEN for their current cleaning situation]

That's exactly what sets us apart. We guarantee {{key_benefit}} with trained, background-checked staff and a supervisor on every shift.

We recently started cleaning {{similar_company}} and they've commented on how consistently clean their facility has been—no more surprise complaints.

[PAUSE]

Would it make sense to schedule a walk-through? I can assess your space, understand your needs, and put together a competitive quote. I have time {{day}} or {{day2}}.

3Objection Handlers

Click an objection to see the response. Practice these until they're automatic.

Your Response

That's great that you have something in place. I'm curious—are you completely satisfied with the consistency? Most companies I talk to have at least one ongoing complaint. What would you improve if you could?

4Closing Options

Let me schedule a walk-through to assess your space. Does {{day}} morning or afternoon work better?

I can email you our capabilities overview and some references. What's the best email?

Would it help to speak with another {{industry_type}} facility we service?

Voicemail Script

Hi {{first_name}}, this is {{your_name}} with {{company_name}}. We provide reliable commercial cleaning for {{industry_type}} facilities with guaranteed consistency. I'd love to offer you a free walk-through and quote. Call me at {{phone_number}}. That's {{your_name}} at {{phone_number}}.

Variables to Customize

{{first_name}}Prospect's first name
{{your_name}}Your name
{{company_name}}Your cleaning company name
{{industry_type}}Office, medical, industrial, etc.
{{key_benefit}}Key differentiator (reliability, quality, supervision)
{{similar_company}}Relevant case study
{{specialization}}Any specialized cleaning capabilities
{{phone_number}}Your callback number

Perfect For

  • Commercial cleaning companies
  • Janitorial services
  • Office cleaning providers
  • Medical facility cleaning
  • Industrial cleaning services

Not Ideal For

  • Residential cleaning companies
  • Very small offices (1-2 person)
  • Highly specialized industrial cleaning

Pro Tips

Lead with reliability—it's the #1 pain point

Offer walk-throughs as a low-commitment next step

Ask about current complaints to uncover opportunities

Differentiate on supervision and accountability

Common Mistakes

Competing only on price

Not asking about current pain points

Calling during building hours when managers are busy

Not addressing reliability concerns proactively

Practice Exercises

1

Practice the reliability differentiation pitch

2

Role-play the 'we have someone' objection

3

Rehearse walk-through scheduling conversations

4

Practice handling price objections

Tone & Delivery

Professional and reliability-focused. Facility managers are tired of cleaning problems. Show that you understand their frustrations and offer genuine accountability.

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