Real Estate Cold Calling Script
The exact real estate cold calling script that converts 8% of conversations to listing appointments. Includes opener, objection handlers, voicemail script, and pro tips from agents making 100+ dials daily.
1The Opener
Hi, is this {{owner_name}}?
Great! This is {{your_name}} with {{your_company}}. I'm reaching out to homeowners in {{neighborhood}} because we've seen some interesting activity in the market lately.
Do you have just 60 seconds? I promise I'm not trying to sell you anything today.2Discovery & Pitch
Perfect. So here's why I'm calling—we just helped a family on {{nearby_street}} sell their home for {{sold_price}}, which was actually {{percent_over}} over asking. The market in {{neighborhood}} is really strong right now.
I'm curious—have you and your family given any thought to selling in the next 12-24 months? Even if it's just exploring what your home might be worth?
[LISTEN - Let them respond fully]
[If interested:] That's great to hear. What I'd love to do is put together a quick market analysis for your property—no obligation, just so you have the information. It would show you what similar homes have sold for and what yours might be worth in today's market.
Would it be helpful if I stopped by for 15 minutes this week? I could walk through the property and give you some specific numbers. Would {{day}} at {{time}} work, or is {{alternate_day}} better?
[If not interested:] Totally understand—there's no pressure at all. But let me ask you this: if the right opportunity came along, like a buyer willing to pay top dollar, would you at least want to know about it?
[If yes:] Perfect. Let me get your email and I'll send you a quick update whenever something significant happens in {{neighborhood}}. That way you're always informed. What's the best email for you?3Objection Handlers
Click an objection to see the response. Practice these until they're automatic.
Your Response
I completely understand—most people I talk to aren't actively looking to sell. But let me ask you this: if you knew your home was worth 20% more than you thought, would that change anything? I'm not asking you to sell—just offering to show you what the market looks like. No strings attached.
4Closing Options
Would {{day}} at {{time}} work for a quick 15-minute visit, or is {{alternate_day}} better for you?
I'm going to be in {{neighborhood}} on {{day}}—could I swing by at {{time}} to take a quick look?
Let's set up a time for me to put together a market analysis. What's better for you—morning or afternoon this week?
I'll send you a calendar invite for {{day}} at {{time}}. If something comes up, just let me know. What's your email?
Voicemail Script
Hi {{owner_name}}, this is {{your_name}} with {{your_company}}.
I'm calling because we just sold a home on {{nearby_street}} for {{sold_price}}, and I wanted to let you know what that means for your property value.
I'd love to share a quick market update with you—no obligation.
Give me a call back at {{your_phone}}. Again, that's {{your_phone}}. Thanks!Variables to Customize
{{owner_name}}Homeowner's name from property records{{your_name}}Your first name{{your_company}}Your brokerage name{{neighborhood}}The neighborhood or subdivision name{{nearby_street}}A nearby street where you've sold a home{{sold_price}}The price of your recent nearby sale{{percent_over}}Percentage over asking price (e.g., '8%'){{day}}Your first appointment day suggestion{{time}}Specific time for appointment{{alternate_day}}Your backup appointment day{{your_phone}}Your callback phone numberPerfect For
- Real estate agents building their listing pipeline
- Agents farming specific neighborhoods
- New agents learning prospecting fundamentals
- Teams with ISAs making outbound calls
- Agents in competitive markets needing listings
- Experienced agents expanding into new areas
Not Ideal For
- Agents without recent sold data to reference
- Markets where homeowners are hostile to cold calls
- Agents unwilling to do in-person appointments
- Those expecting instant listings (this builds relationships)
Pro Tips
Always have 2-3 recent sales in the neighborhood ready to reference—it builds instant credibility
Call between 10am-12pm or 4pm-7pm for best contact rates
Don't lead with 'Are you thinking of selling?'—it's too direct. Start with market information
Take notes during every call—even 'not interested' can turn into a listing in 6 months
Follow up within 24 hours with an email summarizing your conversation
Track your metrics: Dials → Conversations → Appointments → Listings
The goal of the first call is the APPOINTMENT, not the listing
If they say 'maybe in a year,' add them to a nurture campaign and call back in 3 months
Common Mistakes
Talking too much about yourself instead of listening to their situation
Giving up after the first objection—most appointments come after 2-3 objections
Not having specific market data ready when they ask questions
Asking for the listing on the first call—focus on getting the appointment
Leaving weak voicemails or not leaving any at all
Not following up—one call is never enough
Sounding scripted—practice until it sounds natural
Practice Exercises
Role-play the script 10 times until the opener feels natural
Practice handling each objection out loud until you don't hesitate
Record yourself and listen back—eliminate filler words
Time your opener—it should be under 20 seconds
Practice transitioning from objection to close without pausing
Tone & Delivery
Friendly, confident, and consultative. You're a market expert sharing valuable information, not a pushy salesperson. Speak at a relaxed pace—rushing signals nervousness. Smile when you talk; it comes through in your voice. When they object, pause for 1-2 seconds before responding—it shows you're listening. Be genuinely curious about their situation.
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