Expired Listing Cold Calling Script

Hi, is this {{owner_name}}?

{{owner_name}}, my name is {{your_name}} with {{your_company}}. I noticed your home on {{street_address}} came off the market recently, and I wanted to reach out.

I'm not calling to give you a hard sell or anything like that. I just had a quick question—do you have about 60 seconds?

Thanks for taking the time. So I'm curious—what happened? Why didn't the home sell?

[LISTEN CAREFULLY - This is the most important question. Common answers: wrong price, bad agent, bad timing, personal reasons]

I appreciate you sharing that. That's actually more common than you might think. A lot of the expired listings I see had the same issue—{{repeat_their_concern}}.

Let me ask you this: Are you still interested in selling, or have you decided to stay put for now?

[If interested in selling, continue:]

Got it. So here's what I'm seeing in {{neighborhood}} right now: homes that are priced right and marketed well are selling in {{avg_days_on_market}} days on average. The ones that sit are usually dealing with one of three things—price, condition, or exposure.

Based on what you told me, it sounds like {{their_specific_issue}} might have been the challenge. Here's what I do differently: {{your_differentiator}}.

I'd love to come by, take a fresh look at the property, and show you exactly what I'd do to get it sold. No pressure, no obligation—just a straightforward conversation about what went wrong and how to fix it.

Would {{day}} at {{time}} work for a quick meeting, or is {{alternate_day}} better?

Hi {{owner_name}}, this is {{your_name}} with {{your_company}}.

I noticed your home on {{street_address}} came off the market recently, and I wanted to reach out.

I've helped several homeowners in {{neighborhood}} whose homes didn't sell the first time, and I'd love to share what I've seen work.

Give me a call back at {{your_phone}}. Again, that's {{your_phone}}. I hope to hear from you.