Scripts/Real Estate

Circle Prospecting Cold Calling Script

The exact circle prospecting script that converts 8% of conversations to appointments. Perfect for calling around your recent sale. Includes opener, objections, and voicemail script.

Conversion Rate
8%
Avg Duration
2-4 minutes
Dials/Appt
12-15 dials
Best Time
Monday-Thursday, 10am-12pm or 5pm-7pm

1The Opener

Hi, is this {{owner_name}}?

{{owner_name}}, my name is {{your_name}} with {{your_company}}. I'm calling because I just {{sold/listed}} a home on {{nearby_street}}—it's right in your neighborhood.

I'm reaching out to a few homeowners in the area with a quick question. Do you have 30 seconds?

2Discovery & Pitch

Great, thank you. So the home on {{nearby_street}} just {{sold for asking price / sold above asking / went under contract in X days}}, and it's got a lot of my buyers asking about {{neighborhood}}.

My question for you is simple: Have you thought about selling your home in the next 6-12 months?

[LISTEN - Categorize their response: Yes, Maybe/Thinking About It, or No]

[If YES or MAYBE:]
That's great to hear. What's prompting the move? [Listen] Got it. Well, with the activity I'm seeing right now, this could be a really good time to make a move. Values in {{neighborhood}} are {{market_condition}}, and I have buyers actively looking.

I'd love to stop by, take a quick look at your home, and give you an idea of what it might be worth in today's market. No obligation, just some good information for your planning. Would {{day}} at {{time}} work, or is {{alternate_day}} better?

[If NO:]
No problem at all. Even if you're not thinking about selling, I'm sure you're curious what your home is worth—especially with what's been happening in the market. Would you like me to send you a quick home value report? It's free, and there's no obligation.

[If yes, get email. If no, thank them and move on.]

3Objection Handlers

Click an objection to see the response. Practice these until they're automatic.

Your Response

Totally understand. A lot of my best clients weren't planning to sell until they saw the numbers. With the recent sale on {{nearby_street}}, I've got really current data on what homes like yours are worth. Would you be open to getting a quick home value update—just so you know where you stand? No strings attached.

4Closing Options

Would {{day}} at {{time}} work for a quick 15-minute visit, or is {{alternate_day}} better?

I'm going to be in {{neighborhood}} on {{day}}. Can I swing by at {{time}} to say hi and give you a quick market update?

Let me send you a home value report—what's the best email to send that to?

Can I add you to my neighborhood update list? I send out a quick email whenever something sells nearby—no spam, just market activity.

Voicemail Script

Hi {{owner_name}}, this is {{your_name}} with {{your_company}}.

I'm calling because I just {{sold/listed}} a home on {{nearby_street}} in your neighborhood, and I wanted to let you know how it might affect your property value.

If you're curious what your home might be worth in today's market, give me a call back at {{your_phone}}. Again, that's {{your_phone}}.

Thanks, {{owner_name}}!

Variables to Customize

{{owner_name}}The homeowner's name
{{your_name}}Your first name
{{your_company}}Your brokerage name
{{nearby_street}}The street of your recent sale/listing
{{neighborhood}}The neighborhood or subdivision name
{{sale_price}}The sale price of the nearby home
{{days_on_market}}How long the home was on market
{{market_condition}}Current market trend (e.g., 'up 8% year over year')
{{day}}Your first appointment suggestion
{{time}}Specific time for appointment
{{alternate_day}}Your backup appointment day
{{your_phone}}Your callback phone number

Perfect For

  • Real estate agents who just sold or listed a home and want to leverage it
  • Agents looking to build a geographic farm
  • Teams with ISAs making high-volume calls
  • Agents who want to generate both listing leads and buyer leads
  • Newer agents building their database from scratch
  • Experienced agents expanding into new neighborhoods

Not Ideal For

  • Agents without recent nearby sales to reference
  • Markets where property data is not publicly accessible
  • Agents who aren't comfortable with cold outreach
  • Those expecting immediate conversions (this is a long-game strategy)
  • Agents unwilling to follow up consistently

Pro Tips

Call within 1 week of a sale closing while it's fresh news

Call the 25-50 closest homes to your recent sale—proximity matters

Lead with the specific sale as a reason for calling—it's a natural conversation starter

Always offer a free home value estimate—it's a soft ask that opens doors

Track 'maybes' in your CRM and follow up every 60-90 days

Use Just Listed/Just Sold postcards + calls together for maximum impact

If they're not selling, ask for referrals: 'Know anyone thinking about making a move?'

Add everyone who engages to your email list for ongoing nurture

Common Mistakes

Calling without a recent sale to reference—it feels random and salesy

Not knowing the details of the sale (price, days on market, offers)

Pushing too hard for an appointment when they're clearly not interested

Forgetting to collect contact info for follow-up

Skipping voicemails—many callbacks come from good voicemails

Not tracking your numbers: calls, conversations, appointments, listings

Being defensive when asked 'Is this a sales call?'

Failing to follow up with people who said 'maybe' or 'in the future'

Practice Exercises

1

Memorize the key stats of your most recent 3 sales (price, DOM, location)

2

Role-play the opener until it feels natural, not scripted

3

Practice transitioning from 'not interested' to 'free home value estimate' offer

4

Time your opener—it should be under 20 seconds

5

Drill the 'How did you get my number?' response until it's smooth

6

Role-play asking for email addresses without sounding pushy

Tone & Delivery

Friendly and informative, like a neighbor sharing news. You're not selling—you're updating them on something happening in their community. Be curious about their situation, not pushy about yours. If they say no, be gracious—you're planting seeds for the future. Keep it light and conversational.

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