Photography Cold Calling Script
Word-for-word photography cold calling script for professional photographers. Includes objection handlers for booking consultations.
1The Opener
Hi, is this {{prospect_name}}?
Hey {{prospect_name}}, this is {{your_name}}, a professional photographer specializing in {{photography_specialty}}.
I'm reaching out because {{reason_for_call}}. Do you have a minute to chat about your photography needs?2Discovery & Pitch
Great! Tell me about what you're looking for. What kind of photography do you need?
[LISTEN - Understand the project type]
[For events:] When is the event, and where will it be held?
[For commercial:] What will you be using the photos for—website, marketing, social media?
[LISTEN]
Based on what you're describing, this is exactly what I specialize in. I've shot a lot of {{similar_projects}}, and I'd love to help capture {{their_vision}}.
Here's how I work: I like to meet first to understand your vision and go over logistics. Then I put together a custom quote based on your needs—hours of coverage, number of final images, any special requirements.
Would you be open to a quick consultation? I can show you my portfolio and we can discuss your vision in detail.3Objection Handlers
Click an objection to see the response. Practice these until they're automatic.
Your Response
It depends on the project scope. My {{project_type}} packages typically range from {{price_range_low}} to {{price_range_high}}. Tell me more about what you're envisioning, and I can give you a specific quote.
4Closing Options
Would you be open to a quick consultation to see my work?
Can I send you a link to my portfolio?
Let's set up a call to discuss your vision. How's {{day}}?
I'd love to meet and show you some examples. Coffee on me?
Voicemail Script
Hi {{prospect_name}}, this is {{your_name}}, a professional photographer specializing in {{photography_specialty}}.
I'm calling because {{reason_for_call}}, and I'd love to learn more about your photography needs.
I've shot a lot of {{similar_projects}}, and I have a portfolio I'd love to share with you.
Call me back at {{your_phone}}. Again, {{your_phone}}. Looking forward to hearing about your project!Variables to Customize
{{prospect_name}}Prospect's name{{your_name}}Your name{{photography_specialty}}Your specialty{{reason_for_call}}Lead source or reason{{similar_projects}}Similar projects you've done{{price_range_low}}Lower price range{{price_range_high}}Higher price range{{turnaround_time}}Delivery turnaround{{day}}Suggested day{{time}}Suggested time{{your_phone}}Your phone numberPerfect For
- Wedding photographers
- Event photographers
- Commercial photographers
- Portrait photographers
- Real estate photographers
Not Ideal For
- Stock photography services
- Photographers without consultation availability
Pro Tips
Always show portfolio examples relevant to their project
Ask about their vision before quoting
Book consultation meetings quickly
Have packages ready but be flexible
Secure dates with deposits
Follow up with mood boards or style guides
Common Mistakes
Quoting without understanding the project
Not differentiating from amateur photographers
Failing to show relevant portfolio work
Not securing dates with deposits
Practice Exercises
Practice describing your style compellingly
Role-play the 'friend is doing it' objection
Rehearse explaining your packages
Practice transitioning to consultation booking
Tone & Delivery
Creative and personable. Photography is personal—people are buying you as much as your photos. Be warm, show genuine interest in their vision, and let your passion come through.
Scripts Are Just Words Without the Reps
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