Scripts/Event Services

Catering Cold Calling Script

Word-for-word catering cold calling script for event caterers. Includes objection handlers for booking tastings and proposals.

Conversion Rate
9%
Avg Duration
4-6 minutes
Dials/Appt
11-14 dials
Best Time
Monday-Friday, 9am-11am or 2pm-4pm

1The Opener

Hi, is this {{prospect_name}}?

Hey {{prospect_name}}, this is {{your_name}} with {{company_name}}. We're a catering company specializing in {{catering_specialty}}.

I'm reaching out because I noticed {{reason_for_call}}. Do you have a minute to chat about your event?

2Discovery & Pitch

Great! Tell me about your event—what's the occasion?

[LISTEN - Understand the event type]

That sounds wonderful! How many guests are you expecting?

[LISTEN]

And what's the date? Do you have a venue yet?

[LISTEN]

Based on what you're telling me, we'd love to be part of this. We specialize in {{specialization}}, and we've done a lot of {{event_type}} events.

Here's how we work: I'll put together a custom menu proposal based on your preferences, budget, and guest count. Would you prefer a formal sit-down dinner, buffet style, or something more casual like stations?

[LISTEN]

I'd love to set up a tasting for you so you can try our food before committing. We can also walk through menu options and pricing in detail.

Would {{day}} work for a quick call to discuss, or would you prefer to come in for a tasting?

3Objection Handlers

Click an objection to see the response. Practice these until they're automatic.

Your Response

It depends on the menu and service style. Typically, our events range from {{price_range_low}} to {{price_range_high}} per person. Tell me more about what you're envisioning, and I'll put together a proposal.

4Closing Options

Would you like me to put together a custom proposal?

Let's schedule a tasting. When are you free?

Can I send you some menu options to consider?

Let's set up a call to discuss your vision. How's {{day}}?

Voicemail Script

Hi {{prospect_name}}, this is {{your_name}} with {{company_name}}.

We're a catering company specializing in {{catering_specialty}}, and I'm calling because {{reason_for_call}}.

We'd love to help make your event delicious and stress-free. I can put together a custom menu proposal based on your preferences and budget.

Call me back at {{your_phone}}. Again, {{your_phone}}. Looking forward to hearing about your event!

Variables to Customize

{{prospect_name}}Prospect's name
{{your_name}}Your name
{{company_name}}Your company name
{{catering_specialty}}Your catering specialty
{{reason_for_call}}Lead source or reason
{{event_type}}Type of event
{{price_range_low}}Lower price per person
{{price_range_high}}Higher price per person
{{day}}Suggested day
{{time}}Suggested time
{{your_phone}}Your phone number

Perfect For

  • Full-service catering companies
  • Wedding caterers
  • Corporate catering services
  • Event catering companies
  • Drop-off catering services

Not Ideal For

  • Food trucks without event catering
  • Restaurants without catering division

Pro Tips

Offer tastings—they dramatically increase close rates

Ask about dietary restrictions early

Know your peak seasons and book ahead

Have photos of past events ready

Follow up within 24 hours with proposals

Build relationships with event planners and venues

Common Mistakes

Giving prices without understanding the event

Not asking about dietary needs

Failing to emphasize customization

Not following up on proposals

Practice Exercises

1

Practice asking discovery questions about events

2

Role-play the 'DIY' objection

3

Rehearse explaining your service levels

4

Practice describing menu options appetizingly

Tone & Delivery

Warm and enthusiastic. Events are celebratory—match that energy. Show genuine interest in their event. Be the partner who makes their vision come to life.

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