Catering Cold Calling Script
Word-for-word catering cold calling script for event caterers. Includes objection handlers for booking tastings and proposals.
1The Opener
Hi, is this {{prospect_name}}?
Hey {{prospect_name}}, this is {{your_name}} with {{company_name}}. We're a catering company specializing in {{catering_specialty}}.
I'm reaching out because I noticed {{reason_for_call}}. Do you have a minute to chat about your event?2Discovery & Pitch
Great! Tell me about your event—what's the occasion?
[LISTEN - Understand the event type]
That sounds wonderful! How many guests are you expecting?
[LISTEN]
And what's the date? Do you have a venue yet?
[LISTEN]
Based on what you're telling me, we'd love to be part of this. We specialize in {{specialization}}, and we've done a lot of {{event_type}} events.
Here's how we work: I'll put together a custom menu proposal based on your preferences, budget, and guest count. Would you prefer a formal sit-down dinner, buffet style, or something more casual like stations?
[LISTEN]
I'd love to set up a tasting for you so you can try our food before committing. We can also walk through menu options and pricing in detail.
Would {{day}} work for a quick call to discuss, or would you prefer to come in for a tasting?3Objection Handlers
Click an objection to see the response. Practice these until they're automatic.
Your Response
It depends on the menu and service style. Typically, our events range from {{price_range_low}} to {{price_range_high}} per person. Tell me more about what you're envisioning, and I'll put together a proposal.
4Closing Options
Would you like me to put together a custom proposal?
Let's schedule a tasting. When are you free?
Can I send you some menu options to consider?
Let's set up a call to discuss your vision. How's {{day}}?
Voicemail Script
Hi {{prospect_name}}, this is {{your_name}} with {{company_name}}.
We're a catering company specializing in {{catering_specialty}}, and I'm calling because {{reason_for_call}}.
We'd love to help make your event delicious and stress-free. I can put together a custom menu proposal based on your preferences and budget.
Call me back at {{your_phone}}. Again, {{your_phone}}. Looking forward to hearing about your event!Variables to Customize
{{prospect_name}}Prospect's name{{your_name}}Your name{{company_name}}Your company name{{catering_specialty}}Your catering specialty{{reason_for_call}}Lead source or reason{{event_type}}Type of event{{price_range_low}}Lower price per person{{price_range_high}}Higher price per person{{day}}Suggested day{{time}}Suggested time{{your_phone}}Your phone numberPerfect For
- Full-service catering companies
- Wedding caterers
- Corporate catering services
- Event catering companies
- Drop-off catering services
Not Ideal For
- Food trucks without event catering
- Restaurants without catering division
Pro Tips
Offer tastings—they dramatically increase close rates
Ask about dietary restrictions early
Know your peak seasons and book ahead
Have photos of past events ready
Follow up within 24 hours with proposals
Build relationships with event planners and venues
Common Mistakes
Giving prices without understanding the event
Not asking about dietary needs
Failing to emphasize customization
Not following up on proposals
Practice Exercises
Practice asking discovery questions about events
Role-play the 'DIY' objection
Rehearse explaining your service levels
Practice describing menu options appetizingly
Tone & Delivery
Warm and enthusiastic. Events are celebratory—match that energy. Show genuine interest in their event. Be the partner who makes their vision come to life.
Scripts Are Just Words Without the Reps
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