Scripts/Event Services

Event Planning Cold Calling Script

Word-for-word event planning cold calling script. Includes objection handlers for booking consultations and winning clients.

Conversion Rate
8%
Avg Duration
5-7 minutes
Dials/Appt
12-15 dials
Best Time
Monday-Friday, 10am-12pm or 2pm-4pm

1The Opener

Hi, is this {{prospect_name}}?

Hey {{prospect_name}}, this is {{your_name}} with {{company_name}}. We're an event planning company specializing in {{event_specialty}}.

I'm reaching out because {{reason_for_call}}. Do you have a few minutes to chat about your event?

2Discovery & Pitch

Wonderful! Tell me about what you're planning—what's the occasion?

[LISTEN - Understand the event type and significance]

That sounds exciting! What's the date, and how many guests are you expecting?

[LISTEN]

Have you started planning yet, or are you in the early stages?

[LISTEN - Understand where they are in the process]

Based on what you're telling me, this is exactly the kind of event we excel at. We've planned many {{similar_events}}, and we love bringing {{event_vision}} to life.

Here's how we work: We offer {{service_levels}}. For an event like yours, I'd recommend {{recommended_service}} because {{reason}}.

I'd love to set up a consultation to learn more about your vision and show you some examples of our work. We can also discuss budget and timeline in detail.

Would {{day}} work for a meeting, or would you prefer a video call first?

3Objection Handlers

Click an objection to see the response. Practice these until they're automatic.

Your Response

It varies based on the event scope and level of service. Our packages typically range from {{price_range_low}} to {{price_range_high}}. Tell me more about your event, and I can give you a more specific estimate.

4Closing Options

Would you like to schedule a consultation to discuss your vision?

Can I send you our portfolio and service packages?

Let's set up a call to go over ideas. How's {{day}}?

I'd love to meet and hear more about your event. Coffee on me?

Voicemail Script

Hi {{prospect_name}}, this is {{your_name}} with {{company_name}}.

We're an event planning company specializing in {{event_specialty}}, and I'm calling because {{reason_for_call}}.

We'd love to help make your event unforgettable. I can put together a custom proposal based on your vision and budget.

Call me back at {{your_phone}}. Again, {{your_phone}}. Looking forward to hearing about your event!

Variables to Customize

{{prospect_name}}Prospect's name
{{your_name}}Your name
{{company_name}}Your company name
{{event_specialty}}Your event specialty
{{reason_for_call}}Lead source or reason
{{service_levels}}Service levels offered
{{price_range_low}}Lower price range
{{price_range_high}}Higher price range
{{day}}Suggested day
{{time}}Suggested time
{{your_phone}}Your phone number

Perfect For

  • Full-service event planners
  • Wedding planners
  • Corporate event planners
  • Day-of coordinators
  • Specialty event planners

Not Ideal For

  • Venue-only businesses
  • Single-service event vendors

Pro Tips

Ask about their vision before discussing packages

Offer tiered service levels to fit budgets

Show relevant portfolio examples

Book consultations quickly—planning timelines are tight

Build relationships with vendors for referrals

Follow up with mood boards or Pinterest inspiration

Common Mistakes

Quoting without understanding the event

Not offering flexible service levels

Failing to show relevant past work

Not emphasizing the stress reduction benefit

Practice Exercises

1

Practice discovery questions that reveal their vision

2

Role-play the 'DIY' objection

3

Rehearse explaining your service levels

4

Practice painting a picture of their ideal event

Tone & Delivery

Enthusiastic and calming. Event planning is exciting but stressful. Be the excited partner who also radiates confidence that everything will be handled. They're buying peace of mind as much as planning expertise.

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