Event Planning Cold Calling Script
Word-for-word event planning cold calling script. Includes objection handlers for booking consultations and winning clients.
1The Opener
Hi, is this {{prospect_name}}?
Hey {{prospect_name}}, this is {{your_name}} with {{company_name}}. We're an event planning company specializing in {{event_specialty}}.
I'm reaching out because {{reason_for_call}}. Do you have a few minutes to chat about your event?2Discovery & Pitch
Wonderful! Tell me about what you're planning—what's the occasion?
[LISTEN - Understand the event type and significance]
That sounds exciting! What's the date, and how many guests are you expecting?
[LISTEN]
Have you started planning yet, or are you in the early stages?
[LISTEN - Understand where they are in the process]
Based on what you're telling me, this is exactly the kind of event we excel at. We've planned many {{similar_events}}, and we love bringing {{event_vision}} to life.
Here's how we work: We offer {{service_levels}}. For an event like yours, I'd recommend {{recommended_service}} because {{reason}}.
I'd love to set up a consultation to learn more about your vision and show you some examples of our work. We can also discuss budget and timeline in detail.
Would {{day}} work for a meeting, or would you prefer a video call first?3Objection Handlers
Click an objection to see the response. Practice these until they're automatic.
Your Response
It varies based on the event scope and level of service. Our packages typically range from {{price_range_low}} to {{price_range_high}}. Tell me more about your event, and I can give you a more specific estimate.
4Closing Options
Would you like to schedule a consultation to discuss your vision?
Can I send you our portfolio and service packages?
Let's set up a call to go over ideas. How's {{day}}?
I'd love to meet and hear more about your event. Coffee on me?
Voicemail Script
Hi {{prospect_name}}, this is {{your_name}} with {{company_name}}.
We're an event planning company specializing in {{event_specialty}}, and I'm calling because {{reason_for_call}}.
We'd love to help make your event unforgettable. I can put together a custom proposal based on your vision and budget.
Call me back at {{your_phone}}. Again, {{your_phone}}. Looking forward to hearing about your event!Variables to Customize
{{prospect_name}}Prospect's name{{your_name}}Your name{{company_name}}Your company name{{event_specialty}}Your event specialty{{reason_for_call}}Lead source or reason{{service_levels}}Service levels offered{{price_range_low}}Lower price range{{price_range_high}}Higher price range{{day}}Suggested day{{time}}Suggested time{{your_phone}}Your phone numberPerfect For
- Full-service event planners
- Wedding planners
- Corporate event planners
- Day-of coordinators
- Specialty event planners
Not Ideal For
- Venue-only businesses
- Single-service event vendors
Pro Tips
Ask about their vision before discussing packages
Offer tiered service levels to fit budgets
Show relevant portfolio examples
Book consultations quickly—planning timelines are tight
Build relationships with vendors for referrals
Follow up with mood boards or Pinterest inspiration
Common Mistakes
Quoting without understanding the event
Not offering flexible service levels
Failing to show relevant past work
Not emphasizing the stress reduction benefit
Practice Exercises
Practice discovery questions that reveal their vision
Role-play the 'DIY' objection
Rehearse explaining your service levels
Practice painting a picture of their ideal event
Tone & Delivery
Enthusiastic and calming. Event planning is exciting but stressful. Be the excited partner who also radiates confidence that everything will be handled. They're buying peace of mind as much as planning expertise.
Scripts Are Just Words Without the Reps
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