Office Supplies Cold Calling Script
Office supplies cold calling script for business-to-business sales. Book more appointments with purchasing managers using this proven approach.
1The Opener
Hi {{first_name}}, this is {{your_name}} with {{company_name}}. We help businesses save 15-25% on office supplies with free next-day delivery. Are you the person who handles purchasing?2Discovery & Pitch
Thanks for taking my call. Most purchasing managers I talk to are juggling too many vendors and don't have time to comparison shop every order.
[LISTEN for their current ordering process]
That's exactly why we make it easy. Our program gives you {{key_benefit}} with one vendor, one invoice, and typically 15-25% savings versus retail.
We recently started working with {{similar_company}} and they're saving about $300/month while getting better service.
[PAUSE]
Would it make sense to set you up with a trial account? We'll match or beat your current pricing on your most-ordered items. No commitment—just see if we can save you money.3Objection Handlers
Click an objection to see the response. Practice these until they're automatic.
Your Response
I understand loyalty to vendors who take care of you. Would you be open to a price comparison on your top 20 items? If we can't beat them, no harm done.
4Closing Options
Let me set up a free trial account with matched pricing. What items do you order most frequently?
I can email you a price comparison on your top items. What's the best email?
Would it help to see how similar-sized companies are managing their supply ordering?
Voicemail Script
Hi {{first_name}}, this is {{your_name}} with {{company_name}}. We help businesses save 15-25% on office supplies with free next-day delivery. I'd love to offer you a free price comparison on your most-ordered items. Call me at {{phone_number}}. That's {{your_name}} at {{phone_number}}.Variables to Customize
{{first_name}}Prospect's first name{{your_name}}Your name{{company_name}}Your supply company name{{key_benefit}}Key differentiator (pricing, delivery, service){{similar_company}}Relevant case study{{phone_number}}Your callback numberPerfect For
- Office supply distributors
- Business products companies
- Janitorial supply vendors
- Breakroom supply providers
- Facility supply companies
Not Ideal For
- Very small home offices
- Companies with corporate procurement mandates
- Businesses with minimal supply needs
Pro Tips
Lead with specific savings percentages
Offer free trial with no commitment
Focus on convenience—one vendor, one invoice
Get their current pricing for accurate comparisons
Common Mistakes
Being too pushy on commodity products
Not differentiating from Amazon/Staples
Calling too frequently
Not offering a low-commitment trial
Practice Exercises
Practice the Amazon price comparison pitch
Role-play vendor loyalty objections
Rehearse setting up trial accounts quickly
Practice transitioning to email follow-up
Tone & Delivery
Low-pressure and value-focused. Office supplies are a commodity—differentiate on service, convenience, and genuine savings. Don't be the stereotypical pushy office supply salesperson.
Scripts Are Just Words Without the Reps
We make thousands of calls every week. Let us handle the prospecting while you close deals.
Book Your Strategy Call