Scripts/Office Equipment

Copier Cold Calling Script

Effective copier and managed print cold calling script. Book more appointments with office managers using these proven techniques.

Conversion Rate

Avg Duration

4-5 minutes

Dials/Appt

40-50 dials

Best Time

Tuesday-Thursday, 9am-11am

1The Opener

Hi {{first_name}}, this is {{your_name}} with {{company_name}}. We help businesses reduce printing costs and eliminate copier headaches. Are you the person who handles office equipment decisions?

2Discovery & Pitch

Great, thanks for taking my call. Most office managers I talk to have two frustrations—expensive toner and service calls that take forever.

[LISTEN for their specific copier frustrations]

That's exactly what we hear. Our managed print program includes {{key_benefit}}, and most businesses save 20-30% on their total printing costs.

We recently helped {{similar_company}} cut their monthly printing costs by $400 while reducing service response time to same-day.

[PAUSE]

Would it make sense to schedule a quick print assessment? We'll analyze your current costs and show you exactly what you'd save. I have time {{day}} or {{day2}}.

3Objection Handlers

Click an objection to see the response. Practice these until they're automatic.

Your Response

I understand. Lease contracts typically have buyout options, and often the monthly savings more than cover it. When does your current lease end? I can do a cost analysis now so you're ready.

4Closing Options

Let me schedule a free print assessment. We'll analyze your current costs and show you the potential savings. Does {{day}} work?

I can email you a cost comparison worksheet. What's the best email to send that to?

Would it help to speak with another company similar to yours who made the switch?

Voicemail Script

Hi {{first_name}}, this is {{your_name}} with {{company_name}}. We help businesses reduce printing costs by 20-30% with faster service. I'd love to offer you a free print assessment to show you the potential savings. Call me at {{phone_number}}. That's {{your_name}} at {{phone_number}}.

Variables to Customize

{{first_name}}Prospect's first name

{{your_name}}Your name

{{company_name}}Your copier company name

{{key_benefit}}Key differentiator (service time, toner included, etc.)

{{similar_company}}Relevant case study

{{phone_number}}Your callback number

Perfect For

Copier dealers
Managed print providers
Office equipment companies
Document solutions providers
Print management services

Not Ideal For

Home-based businesses
Very small offices (1-2 people)
Companies that are truly paperless

Pro Tips

Lead with cost savings—everyone understands money

Ask about current pain points before pitching

Service response time is a key differentiator

Offer the free assessment as a low-commitment next step

Common Mistakes

Getting into technical specs too early

Not addressing lease concerns upfront

Calling too frequently (annoying for this industry)

Not having competitive intelligence on current vendors

Practice Exercises

Practice the print assessment offer

Role-play lease buyout calculations

Rehearse cost-per-page discussions

Practice handling the 'going paperless' objection

Tone & Delivery

Straightforward and value-focused. Copier sales has a reputation for being pushy—differentiate yourself by being consultative and leading with value, not pressure.