Scripts/Mortgage

Mortgage Cold Calling Script

The exact mortgage cold calling script that converts 7% of conversations to applications. Includes opener, objection handlers, voicemail script, and pro tips from LOs making 50+ dials daily.

Conversion Rate
7%
Avg Duration
3-4 minutes
Dials/Appt
14-18 dials
Best Time
Tuesday-Thursday, 9am-11am or 5pm-7pm

1The Opener

Hi, is this {{prospect_name}}?

Great! This is {{your_name}} with {{your_company}}. I'm reaching out to homeowners in {{area}} because mortgage rates have been doing some interesting things lately.

Do you have just a minute? I'm not trying to sell you anything—I just want to make sure you're not overpaying on your current mortgage.

2Discovery & Pitch

Perfect. So here's why I'm calling—I've been helping homeowners in your area review their current rates and a lot of them are discovering they could save {{savings_range}} per month just by refinancing.

Quick question: Do you know roughly what interest rate you're paying right now?

[LISTEN - Write down their rate]

[If they have a high rate:] Okay, so you're at {{their_rate}}. Based on what I'm seeing today, you might be able to get down to around {{current_rate}}. On a typical loan in your area, that could mean {{monthly_savings}} or more in monthly savings. Would it be worth 15 minutes to see if we can put that money back in your pocket?

[If they don't know their rate:] No worries—a lot of people don't remember off the top of their head. What I'd like to do is run a quick analysis on your property. It takes about 5 minutes of your time, and I can show you exactly what you're paying versus what you could be paying. Would you be open to that?

[If refinancing:] Beyond the rate savings, I also work with people who want to consolidate debt, pull out equity for home improvements, or shorten their loan term. Is any of that something you've thought about?

[If home purchase:] Actually, I also work with buyers. Are you or anyone in your family thinking about buying a home in the next 6-12 months?

3Objection Handlers

Click an objection to see the response. Practice these until they're automatic.

Your Response

That's great—sounds like you made a smart move. Just out of curiosity, what rate did you lock in? [Listen] Nice. The only reason I ask is that rates fluctuate, and sometimes it makes sense to look again after 12-18 months. If rates drop another quarter point, would you want me to give you a heads up?

4Closing Options

Would {{day}} at {{time}} work for a quick 15-minute call, or is {{alternate_day}} better?

Let me get a few quick details now, and I'll have numbers for you within 24 hours. What's your current loan balance?

I'll send you a calendar invite for {{day}} at {{time}}. We'll review your options and you can decide if it makes sense. What's your email?

Let's do this—I'll run a no-obligation analysis and call you back tomorrow with the results. Sound fair?

Voicemail Script

Hi {{prospect_name}}, this is {{your_name}} with {{your_company}}.

I'm calling because mortgage rates are at interesting levels right now, and I'm helping homeowners in {{area}} see if they're overpaying.

I've got a quick 5-minute rate check that could save you {{savings_range}} per month.

Call me back at {{your_phone}}. Again, {{your_phone}}. Thanks!

Variables to Customize

{{prospect_name}}Homeowner's name
{{your_name}}Your first name
{{your_company}}Your company or brokerage name
{{area}}Their city, zip code, or neighborhood
{{savings_range}}Estimated monthly savings (e.g., '$200-400')
{{their_rate}}Their current rate you just heard
{{current_rate}}Current competitive rate
{{monthly_savings}}Estimated monthly savings
{{day}}Suggested appointment day
{{time}}Suggested appointment time
{{alternate_day}}Backup day
{{your_phone}}Your phone number

Perfect For

  • Mortgage loan officers building refinance pipelines
  • Mortgage brokers prospecting new homeowners
  • LOs in markets with rate volatility
  • Newer loan officers learning to cold call
  • Teams with assistants making initial outreach
  • Loan officers targeting specific zip codes

Not Ideal For

  • Markets where rates are at historic highs
  • Loan officers without competitive rate sheets
  • Those unwilling to follow up with detailed quotes
  • Markets with very few refinance opportunities

Pro Tips

Know the exact rates you can offer BEFORE you call—vague answers kill credibility

Calculate potential savings before the call if you have loan data

Call during lunch (11am-1pm) or early evening (5pm-7pm) for best contact rates

If they give you their current rate, have a comparison ready within seconds

Always offer to 'run the numbers' even if they're skeptical—specific numbers convert

Follow up with an email containing a personalized rate quote within 2 hours

Track why people say no—it helps you refine your approach

Common Mistakes

Not knowing current rates when asked

Being pushy about locking immediately—build trust first

Not asking about their timeline and goals

Forgetting to ask about cash-out or debt consolidation needs

Leaving generic voicemails without specific savings numbers

Not following up—most loans close after 3-5 touches

Practice Exercises

1

Memorize current rates for 30-year fixed, 15-year, and ARM products

2

Practice calculating monthly savings on the fly

3

Role-play the objection handlers until they feel natural

4

Time your opener—it should be under 25 seconds

5

Practice transitioning smoothly from rate discussion to appointment

Tone & Delivery

Helpful and educational, not salesy. You're a financial advisor helping them save money, not a telemarketer pushing products. Use phrases like 'let me show you' and 'here's what I'm seeing' to position yourself as an expert. Be patient when explaining rate concepts—not everyone understands mortgage math.

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