Refinance Cold Calling Script
Refinance cold calling script that converts 8% of conversations to applications. Includes rate discussion frameworks and objection handlers.
1The Opener
Hi, is this {{prospect_name}}?
Great! This is {{your_name}} with {{your_company}}. I'm reaching out to homeowners in {{area}} because rates have been moving, and I wanted to make sure you're not overpaying on your mortgage.
Do you have just 60 seconds? I promise I'm not trying to sell you anything—I just want to see if a refinance makes sense for you.2Discovery & Pitch
Perfect. So let me ask—do you know roughly what interest rate you're paying right now?
[LISTEN - Write down their rate]
[If high rate:] Okay, so you're at {{their_rate}}. Depending on a few factors, you might be able to get down to around {{current_rate}}. On your loan, that could mean {{monthly_savings}} or more in monthly savings. Would it be worth 15 minutes to see the exact numbers?
[If they don't know:] No problem—most people don't remember. What I can do is pull up your property and run a quick analysis. I'll show you what you're paying now versus what you could be paying. Takes about 5 minutes. Would that be helpful?
[If good rate:] That's a solid rate. When did you get that? [Listen] Let me ask—have you thought about tapping into your equity? A lot of homeowners are using cash-out refinances to consolidate debt, do home improvements, or invest. Would any of that be useful?3Objection Handlers
Click an objection to see the response. Practice these until they're automatic.
Your Response
Good move. When was that, and what rate did you get? [Listen] Nice. Here's the thing—rates fluctuate. If they drop another quarter point, would you want me to let you know? I can put you on my rate watch list—no obligation.
4Closing Options
Would {{day}} at {{time}} work for a quick 15-minute call to review your options?
Let me get your current loan details and I'll have exact numbers for you tomorrow. What's your current loan balance?
I'll run a full analysis tonight and call you back with specific savings numbers. What's the best time to reach you tomorrow?
Let me send you a comparison showing your current payment versus what you could be paying. What's your email?
Voicemail Script
Hi {{prospect_name}}, this is {{your_name}} with {{your_company}}.
I'm calling because mortgage rates are at interesting levels, and I'm helping homeowners in {{area}} see if they're overpaying.
A quick refinance analysis could save you {{savings_range}} per month.
Call me back at {{your_phone}}. Again, {{your_phone}}. Thanks!Variables to Customize
{{prospect_name}}Homeowner's name{{your_name}}Your first name{{your_company}}Your company{{area}}Their area{{their_rate}}Their current rate{{current_rate}}Rate you can offer{{monthly_savings}}Estimated monthly savings{{savings_range}}Savings range for voicemail{{high_rate}}High rate threshold{{day}}Suggested day{{time}}Suggested time{{your_phone}}Your phone numberPerfect For
- Loan officers targeting homeowners
- Mortgage brokers in volatile rate environments
- LOs with competitive rate sheets
- Teams doing refinance campaigns
Not Ideal For
- Markets with already-low rates
- LOs without competitive products
- Areas with low equity positions
Pro Tips
Know exact rates before calling
Calculate savings scenarios in advance
Mention cash-out options for those with equity
Follow up with personalized rate comparisons
Common Mistakes
Not knowing current rates
Being too pushy about locking
Not asking about their goals beyond rate
Practice Exercises
Memorize current rates
Practice calculating savings quickly
Role-play the 'I just refinanced' objection
Tone & Delivery
Helpful and educational. You're a financial expert helping them save money, not pushing products.
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