Scripts/Home Services

Locksmith Cold Calling Script

Word-for-word locksmith cold calling script for emergency and scheduled services. Includes objection handlers for booking lockout calls.

Conversion Rate
16%
Avg Duration
2-4 minutes
Dials/Appt
6-8 dials
Best Time
24/7 for emergencies, 9am-6pm for scheduled work

1The Opener

Hi, is this {{prospect_name}}?

Hey {{prospect_name}}, this is {{your_name}} with {{company_name}}. We're a licensed locksmith serving {{service_area}}.

Are you calling about an emergency, or do you have a scheduled project?

2Discovery & Pitch

[For emergencies:] No problem—we can get someone to you right away. Where are you located, and what's the situation?

[For scheduled work:] Great! Tell me what you need done.

[LISTEN - Understand the job: lockout, rekey, new locks, etc.]

[For lockouts:] Don't worry—this happens all the time. We can have a locksmith there within {{response_time}}. Are you in a safe location?

[For scheduled work:] Got it. Based on what you're describing, this would be a {{service_type}} job. Here's how we work:

We give you a price before we start any work. For {{service_type}}, it typically runs {{price_range}} depending on the locks involved.

[For emergencies:] I'm dispatching a tech now. They'll call you when they're on the way. You're looking at about {{response_time}}.

[For scheduled:] Would {{day}} at {{time}} work, or do you need it sooner?

3Objection Handlers

Click an objection to see the response. Practice these until they're automatic.

Your Response

For {{service_type}}, it typically runs {{price_range}}. We give you an exact quote before we do any work, so there are no surprises. Fair enough?

4Closing Options

I'm dispatching a tech now. They'll be there in {{response_time}}.

Let me get you on the schedule. How's {{day}} at {{time}}?

I'll have someone there right away. What's your exact address?

We can do this {{day}}. Morning or afternoon work better?

Voicemail Script

Hi {{prospect_name}}, this is {{your_name}} with {{company_name}}.

We're a licensed locksmith serving {{service_area}}. Whether you're locked out, need locks rekeyed, or want to upgrade your security, we can help.

We're available 24/7 for emergencies, and we always quote before we work.

Call me back at {{your_phone}}. Again, {{your_phone}}. We're here when you need us!

Variables to Customize

{{prospect_name}}Customer's name
{{your_name}}Your name
{{company_name}}Your company name
{{service_area}}Your service area
{{response_time}}Typical response time
{{service_type}}Type of service needed
{{price_range}}Typical price range
{{years_in_business}}Years in business
{{day}}Suggested day
{{time}}Suggested time
{{your_phone}}Your phone number

Perfect For

  • 24/7 locksmith services
  • Automotive locksmiths
  • Residential locksmith companies
  • Commercial locksmith services
  • Security system installers

Not Ideal For

  • Part-time locksmiths without emergency availability
  • Companies without proper licensing

Pro Tips

Answer emergency calls immediately—speed wins

Always verify identity before opening locks

Stock common lock types for faster service

Be upfront about pricing—no bait and switch

Offer security assessments as an upsell

Get reviews from grateful lockout customers

Common Mistakes

Quoting too low and raising prices on-site

Not verifying residency/ownership

Taking too long to respond to emergencies

Not explaining what work is being done

Practice Exercises

1

Practice calming stressed lockout customers

2

Role-play the 'cheaper online' objection

3

Rehearse quick location gathering

4

Practice explaining your pricing clearly

Tone & Delivery

Calm and reassuring for emergencies. Lockouts are stressful—be the voice of calm that solves the problem. For scheduled work, be professional and thorough. Always establish legitimacy early.

Explore More

Scripts Are Just Words Without the Reps

We make thousands of calls every week. Let us handle the prospecting while you close deals.

Book Your Strategy Call