Locksmith Cold Calling Script
Word-for-word locksmith cold calling script for emergency and scheduled services. Includes objection handlers for booking lockout calls.
1The Opener
Hi, is this {{prospect_name}}?
Hey {{prospect_name}}, this is {{your_name}} with {{company_name}}. We're a licensed locksmith serving {{service_area}}.
Are you calling about an emergency, or do you have a scheduled project?2Discovery & Pitch
[For emergencies:] No problem—we can get someone to you right away. Where are you located, and what's the situation?
[For scheduled work:] Great! Tell me what you need done.
[LISTEN - Understand the job: lockout, rekey, new locks, etc.]
[For lockouts:] Don't worry—this happens all the time. We can have a locksmith there within {{response_time}}. Are you in a safe location?
[For scheduled work:] Got it. Based on what you're describing, this would be a {{service_type}} job. Here's how we work:
We give you a price before we start any work. For {{service_type}}, it typically runs {{price_range}} depending on the locks involved.
[For emergencies:] I'm dispatching a tech now. They'll call you when they're on the way. You're looking at about {{response_time}}.
[For scheduled:] Would {{day}} at {{time}} work, or do you need it sooner?3Objection Handlers
Click an objection to see the response. Practice these until they're automatic.
Your Response
For {{service_type}}, it typically runs {{price_range}}. We give you an exact quote before we do any work, so there are no surprises. Fair enough?
4Closing Options
I'm dispatching a tech now. They'll be there in {{response_time}}.
Let me get you on the schedule. How's {{day}} at {{time}}?
I'll have someone there right away. What's your exact address?
We can do this {{day}}. Morning or afternoon work better?
Voicemail Script
Hi {{prospect_name}}, this is {{your_name}} with {{company_name}}.
We're a licensed locksmith serving {{service_area}}. Whether you're locked out, need locks rekeyed, or want to upgrade your security, we can help.
We're available 24/7 for emergencies, and we always quote before we work.
Call me back at {{your_phone}}. Again, {{your_phone}}. We're here when you need us!Variables to Customize
{{prospect_name}}Customer's name{{your_name}}Your name{{company_name}}Your company name{{service_area}}Your service area{{response_time}}Typical response time{{service_type}}Type of service needed{{price_range}}Typical price range{{years_in_business}}Years in business{{day}}Suggested day{{time}}Suggested time{{your_phone}}Your phone numberPerfect For
- 24/7 locksmith services
- Automotive locksmiths
- Residential locksmith companies
- Commercial locksmith services
- Security system installers
Not Ideal For
- Part-time locksmiths without emergency availability
- Companies without proper licensing
Pro Tips
Answer emergency calls immediately—speed wins
Always verify identity before opening locks
Stock common lock types for faster service
Be upfront about pricing—no bait and switch
Offer security assessments as an upsell
Get reviews from grateful lockout customers
Common Mistakes
Quoting too low and raising prices on-site
Not verifying residency/ownership
Taking too long to respond to emergencies
Not explaining what work is being done
Practice Exercises
Practice calming stressed lockout customers
Role-play the 'cheaper online' objection
Rehearse quick location gathering
Practice explaining your pricing clearly
Tone & Delivery
Calm and reassuring for emergencies. Lockouts are stressful—be the voice of calm that solves the problem. For scheduled work, be professional and thorough. Always establish legitimacy early.
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