Security Services Cold Calling Script

Hi, is this {{prospect_name}}?

Hey {{prospect_name}}, this is {{your_name}} with {{company_name}}. We're a security services company serving businesses in {{service_area}}.

I'm reaching out because we work with a lot of {{business_type}} facilities, and I wanted to see if you're currently evaluating your security needs. Do you have a quick minute?

Great! What does your current security setup look like? Are you using guard services, alarm systems, cameras, or a combination?

[LISTEN - Understand their current security posture]

Have you had any incidents or concerns lately? Break-ins, theft, safety issues?

[LISTEN - Identify pain points and urgency]

What's the biggest security challenge for your business right now?

[LISTEN]

Got it. Here's why I called: we specialize in {{security_specialty}}, and we've helped businesses like yours {{key_outcome}}.

What sets us apart is {{differentiator}}. We provide {{services_list}}, and our approach is {{unique_approach}}.

Would you be open to a free security assessment? I can walk your property, identify vulnerabilities, and recommend solutions—no obligation.

Hi {{prospect_name}}, this is {{your_name}} with {{company_name}}.

We're a security services company serving {{service_area}}, and I wanted to see if we could help protect your business.

We specialize in {{security_specialty}} and offer free security assessments to identify vulnerabilities.

Call me back at {{your_phone}}. Again, {{your_phone}}. Stay safe!