Fire Safety Cold Calling Script
Fire safety and protection cold calling script. Book more compliance audits and service contracts with this proven approach.
1The Opener
Hi {{first_name}}, this is {{your_name}} with {{company_name}}. We help businesses stay compliant with fire safety inspections and equipment maintenance. When was the last time you had your fire extinguishers and alarm systems inspected?2Discovery & Pitch
Thanks for taking my call. Most facility managers I talk to know they need annual inspections but struggle to keep track of all the compliance requirements and deadlines.
[LISTEN for their current fire safety situation]
That's exactly what we help with. Our program includes {{key_benefit}} so you're always compliant without having to track anything yourself.
We recently started working with {{similar_company}} and we caught several expired extinguishers that would have been a problem during their fire marshal inspection.
[PAUSE]
Would it make sense to schedule a free compliance audit? I can come by, assess your current status, and provide a report showing any gaps. I have time {{day}} or {{day2}}.3Objection Handlers
Click an objection to see the response. Practice these until they're automatic.
Your Response
That's great that you're on top of compliance. I'm curious—do they handle all your fire equipment including suppression systems, extinguishers, and alarms? We often find gaps when companies have different vendors for different equipment.
4Closing Options
Let me schedule a free compliance audit. I can come by {{day}} and have a report for you within 24 hours.
I can email you a compliance checklist for {{business_type}} facilities. What's the best email?
Would it help to see what other {{business_type}} businesses in the area are doing for fire safety?
Voicemail Script
Hi {{first_name}}, this is {{your_name}} with {{company_name}}. We help businesses stay compliant with fire safety requirements and avoid surprise violations. I'd love to offer you a free compliance audit. Call me at {{phone_number}}. That's {{your_name}} at {{phone_number}}.Variables to Customize
{{first_name}}Prospect's first name{{your_name}}Your name{{company_name}}Your fire safety company name{{key_benefit}}Key differentiator (tracking, service, compliance){{similar_company}}Relevant case study{{business_type}}Type of business/industry{{phone_number}}Your callback numberPerfect For
- Fire protection companies
- Fire extinguisher services
- Alarm monitoring providers
- Fire suppression installers
- Safety equipment vendors
Not Ideal For
- Home-based businesses
- Very small operations (under 500 sq ft)
- Businesses with in-house safety departments
Pro Tips
Lead with compliance—it's a legal requirement
Offer free audits as a low-commitment next step
Mention fire marshal inspections to create urgency
Bundle multiple services for better value
Common Mistakes
Being too fear-based in the pitch
Not asking about current vendor/situation
Ignoring the landlord question in leased spaces
Not differentiating from the big national players
Practice Exercises
Practice the compliance audit offer
Role-play the 'landlord handles it' objection
Rehearse explaining violation consequences
Practice transitioning to scheduled service programs
Tone & Delivery
Professional and informative, not fear-mongering. Fire safety is serious, but prospects respond better to education than scare tactics. Position yourself as a compliance partner.
Scripts Are Just Words Without the Reps
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