Garage Door Cold Calling Script
Word-for-word garage door cold calling script for repair and installation companies. Includes objection handlers for booking service calls.
1The Opener
Hi, is this {{prospect_name}}?
Hey {{prospect_name}}, this is {{your_name}} with {{company_name}}. We're a local garage door company serving {{service_area}}.
I'm calling because {{reason_for_call}}. Do you have a quick minute?2Discovery & Pitch
Great! So tell me what's going on with your garage door—is it a repair or are you thinking about a new door?
[LISTEN - Identify whether it's repair or replacement]
[If repair:] What's the door doing—or not doing? Is it making noise, not opening, or something else?
[If replacement:] What's making you consider a new door?
[LISTEN]
Got it. Based on what you're describing, {{diagnosis_statement}}.
Here's how we work: I can send a technician out to {{service_type}}. We'll give you an honest assessment and a detailed quote before doing any work. No surprises.
We have availability on {{day}} at {{time}}. Does that work, or is {{alternate_day}} better?3Objection Handlers
Click an objection to see the response. Practice these until they're automatic.
Your Response
It depends on what's wrong. A typical {{service_type}} runs {{price_range}}. But I need to see the door to give you an accurate quote. The diagnostic visit is {{diagnostic_fee}}—and if you go ahead with the repair, we waive it. Fair enough?
4Closing Options
We have availability on {{day}} at {{time}}. Should I book that?
I can have a technician there today at {{time}}. Does that work?
Let me get you on the schedule. How's {{day}}?
Our next opening is {{day}} at {{time}}. Can I put you down for that?
Voicemail Script
Hi {{prospect_name}}, this is {{your_name}} with {{company_name}}.
We're a local garage door company, and I'm calling because {{reason_for_call}}.
Whether you need a repair or a new door, we can help. We're licensed, insured, and offer same-day service in most cases.
Call me back at {{your_phone}} and I'll get you taken care of. Again, {{your_phone}}. Talk soon!Variables to Customize
{{prospect_name}}Homeowner's name{{your_name}}Your name{{company_name}}Your company name{{service_area}}Your service area{{reason_for_call}}Lead source or reason{{service_type}}Repair or replacement{{diagnostic_fee}}Your diagnostic fee{{years_in_business}}Years in business{{day}}Suggested day{{time}}Suggested time{{alternate_day}}Backup day{{your_phone}}Your phone numberPerfect For
- Garage door installation companies
- Garage door repair services
- Overhead door specialists
- Residential garage door companies
Not Ideal For
- Commercial-only operations
- Companies without repair capabilities
Pro Tips
Stock common parts on trucks for same-day repairs
Offer free estimates for new door installations
Have before/after photos of recent work
Emphasize safety when discussing DIY attempts
Book service appointments quickly—garage doors are urgent
Follow up on quotes within 24 hours
Common Mistakes
Not differentiating between repair and replacement leads
Failing to explain diagnostic fees upfront
Not emphasizing safety concerns with DIY
Being unavailable for same-day service
Practice Exercises
Practice diagnosing common issues over the phone
Role-play the 'I'll fix it myself' objection
Rehearse explaining the diagnostic process
Practice booking urgent same-day appointments
Tone & Delivery
Helpful and reassuring. Garage door issues are stressful and often urgent. Be the calm expert who can solve their problem quickly and fairly.
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