Handyman Cold Calling Script
Word-for-word handyman cold calling script for service providers. Includes objection handlers for booking estimates.
1The Opener
Hi, is this {{prospect_name}}?
Hey {{prospect_name}}, this is {{your_name}} with {{company_name}}. I'm a professional handyman serving {{service_area}}.
I'm calling because {{reason_for_call}}. Do you have a quick minute to tell me about your project?2Discovery & Pitch
Great! What kind of work do you need done?
[LISTEN - Let them describe the project]
Got it. Is this the only thing you need help with, or do you have a list of items?
[LISTEN - Many customers have multiple small projects]
And what's your timeline—is this urgent, or can it wait a bit?
[LISTEN]
Based on what you're describing, this is right in my wheelhouse. I handle everything from {{services_list}}.
Here's how I work: I come out, look at the job, and give you a price before I start. For a project like yours, I can usually get it done in {{time_estimate}}. No hidden fees, and I clean up when I'm done.
Would {{day}} at {{time}} work for me to come take a look, or is {{alternate_day}} better?3Objection Handlers
Click an objection to see the response. Practice these until they're automatic.
Your Response
It depends on the job. I charge {{rate_structure}} for most projects. For what you're describing, it would probably run {{estimate}}. But let me come see it to give you an exact quote. Fair?
4Closing Options
Would {{day}} at {{time}} work for me to come by?
I can take a look at it this week. How's {{day}}?
Let me come out and give you a quote. Does {{day}} morning or afternoon work better?
I'll swing by, look at the job, and give you a price on the spot. How's {{day}}?
Voicemail Script
Hi {{prospect_name}}, this is {{your_name}} with {{company_name}}.
I'm a professional handyman serving {{service_area}}, and I'm calling because {{reason_for_call}}.
I handle everything from {{services_list}}—no job too small. I'm licensed, insured, and I give free estimates.
Call me back at {{your_phone}}. Again, {{your_phone}}. I'd love to help with your project!Variables to Customize
{{prospect_name}}Customer's name{{your_name}}Your name{{company_name}}Your company name{{service_area}}Your service area{{reason_for_call}}Lead source or reason{{services_list}}Services you offer{{rate_structure}}Your rate structure{{years_experience}}Years of experience{{day}}Suggested day{{time}}Suggested time{{alternate_day}}Backup day{{your_phone}}Your phone numberPerfect For
- Independent handymen
- Handyman franchises
- Multi-service home repair companies
- Property maintenance providers
- Retired tradespeople doing side work
Not Ideal For
- Specialized contractors (plumbers, electricians)
- Companies without insurance
- Those unable to handle small jobs
Pro Tips
Always ask if they have a list—most do
Emphasize that no job is too small
Have a minimum service call fee for tiny jobs
Take before/after photos for reviews
Offer maintenance packages for repeat business
Show up on time—it's a huge differentiator
Common Mistakes
Giving prices without seeing the job
Turning down small projects
Not asking about additional work needed
Being vague about pricing structure
Practice Exercises
Practice estimating common jobs quickly
Role-play the 'I'll do it myself' objection
Rehearse listing your services concisely
Practice handling the 'small job' concern
Tone & Delivery
Friendly and capable. You're the helpful neighbor who can fix anything. Be approachable and reliable. Homeowners want someone they can trust in their home.
Scripts Are Just Words Without the Reps
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