Scripts/Home Services

Appliance Repair Cold Calling Script

Word-for-word appliance repair cold calling script for service companies. Includes objection handlers for booking diagnostic appointments.

Conversion Rate

15%

Avg Duration

3-5 minutes

Dials/Appt

7-9 dials

Best Time

Monday-Saturday, 8am-12pm or 4pm-7pm

1The Opener

Hi, is this {{prospect_name}}?

Hey {{prospect_name}}, this is {{your_name}} with {{company_name}}. We're an appliance repair company serving {{service_area}}.

I'm calling because {{reason_for_call}}. What's going on with your appliance?

2Discovery & Pitch

[LISTEN - Let them describe the problem in detail]

Got it. What brand and model is the {{appliance_type}}? And roughly how old is it?

[LISTEN]

Based on what you're describing, that sounds like it could be {{likely_issue}}. That's a common problem with {{appliance_type}}s, and it's usually repairable.

Here's how we work: A technician comes out, diagnoses the issue, and gives you an exact repair quote before doing any work. If you decide to go ahead, the diagnostic fee gets applied to the repair. If not, you just pay the diagnostic.

We have availability on {{day}} at {{time}}. Does that work, or do you need something sooner?

3Objection Handlers

Click an objection to see the response. Practice these until they're automatic.

Your Response

The diagnostic is {{diagnostic_fee}}, which gets waived if you go ahead with the repair. The repair itself depends on what's wrong, but for {{likely_issue}}, it typically runs {{repair_range}}. I'll give you an exact quote before doing any work.

4Closing Options

We have availability {{day}} at {{time}}. Should I book that?

I can have a tech there today by {{time}}. Does that work?

Let me get you on the schedule. Morning or afternoon better for {{day}}?

I'll send a tech out to diagnose it. How's {{day}} at {{time}}?

Voicemail Script

Hi {{prospect_name}}, this is {{your_name}} with {{company_name}}.

I'm calling about your {{appliance_type}} repair. We service all major brands and offer same-day appointments in most cases.

Our diagnostic is {{diagnostic_fee}} and gets applied to the repair if you go ahead. No surprises, no hidden fees.

Call me back at {{your_phone}} and I'll get you scheduled. Again, {{your_phone}}. Talk soon!

Variables to Customize

{{prospect_name}}Customer's name

{{your_name}}Your name

{{company_name}}Your company name

{{service_area}}Your service area

{{reason_for_call}}Lead source or reason

{{appliance_type}}Type of appliance

{{likely_issue}}Likely issue based on symptoms

{{diagnostic_fee}}Your diagnostic fee

{{repair_range}}Typical repair range

{{day}}Suggested day

{{time}}Suggested time

{{your_phone}}Your phone number

Perfect For

Appliance repair companies
Refrigerator repair specialists
Washer/dryer repair services
HVAC companies with appliance divisions
Multi-service home repair companies

Not Ideal For

Companies without certified technicians
Those without parts inventory
New companies without diagnostic expertise

Pro Tips

Stock common parts on trucks for same-day repairs

Know common issues by brand and model

Offer same-day service when possible

Explain the diagnostic fee clearly upfront

Have repair vs. replace guidance ready

Follow up on quotes quickly

Common Mistakes

Guessing at repairs without diagnosis

Not explaining the diagnostic fee clearly

Being unavailable for urgent requests

Not asking about appliance age and brand

Practice Exercises

Practice identifying issues from symptom descriptions

Role-play the 'should I buy new' objection

Rehearse explaining the diagnostic process

Practice booking urgent same-day appointments

Tone & Delivery

Knowledgeable and reassuring. Appliance breakdowns are stressful—be the calm expert who can fix the problem. Don't oversell; be honest about repair vs. replace.