Scripts/Home Services

Construction Cold Calling Script

Word-for-word construction cold calling script for contractors. Includes objection handlers for booking free estimates.

Conversion Rate
8%
Avg Duration
4-6 minutes
Dials/Appt
12-15 dials
Best Time
Monday-Friday, 7am-9am or 4pm-6pm

1The Opener

Hi, is this {{prospect_name}}?

Hey {{prospect_name}}, this is {{your_name}} with {{company_name}}. We're a {{construction_specialty}} contractor here in {{service_area}}.

I'm calling because I noticed {{reason_for_call}}. Do you have a quick minute to chat?

2Discovery & Pitch

Great. So tell me about the project you're thinking about. What are you looking to do?

[LISTEN carefully - Let them describe the project in detail]

That sounds like a great project. A few quick questions:

What's your timeline—when are you hoping to have this completed?

[LISTEN]

And have you gotten any estimates yet, or is this your first call?

[LISTEN - This tells you about competition]

Based on what you're describing, this is definitely something we can help with. We specialize in {{specialization}}, and we've done several projects like this in {{service_area}}.

Here's how we typically work: I'd come out, take measurements, look at the space, and give you a detailed written estimate—completely free, no obligation. That way you know exactly what you're looking at before making any decisions.

Would {{day}} at {{time}} work for me to come by, or is {{alternate_day}} better for you?

3Objection Handlers

Click an objection to see the response. Practice these until they're automatic.

Your Response

That's smart—you should get multiple estimates. Here's why you should include us: we provide detailed written estimates with no hidden costs. Plus, we're licensed, insured, and I can give you references from neighbors in your area. When would work for me to come by?

4Closing Options

Would {{day}} at {{time}} work for a free estimate?

I'm going to be in {{neighborhood}} on {{day}}. Can I stop by around {{time}}?

Let me come out, take a look, and give you a detailed quote. How's {{day}}?

I'll bring photos of similar projects we've done. Does {{day}} morning or afternoon work better?

Voicemail Script

Hi {{prospect_name}}, this is {{your_name}} with {{company_name}}.

We're a {{construction_specialty}} contractor serving {{service_area}}, and I'm calling because {{reason_for_call}}.

I'd love to come by and give you a free, no-obligation estimate. We're licensed, insured, and have great reviews from your neighbors.

Give me a call back at {{your_phone}}. Again, {{your_phone}}. Hope to hear from you!

Variables to Customize

{{prospect_name}}Homeowner's name
{{your_name}}Your name
{{company_name}}Your company name
{{construction_specialty}}Your specialty (remodeling, additions, etc.)
{{service_area}}Your service area
{{reason_for_call}}Why you're calling (lead, permit, referral)
{{years_in_business}}Years you've been in business
{{day}}Suggested day
{{time}}Suggested time
{{alternate_day}}Backup day
{{your_phone}}Your phone number

Perfect For

  • General contractors seeking residential projects
  • Remodeling companies
  • Home addition specialists
  • Commercial construction firms
  • Specialty contractors (concrete, framing, etc.)

Not Ideal For

  • Contractors without proper licensing
  • Those unable to provide references
  • Companies without insurance coverage
  • New contractors without a portfolio

Pro Tips

Call permit pulls to reach people starting projects

Have photos of recent work ready to show

Know your local building codes and requirements

Offer to meet early morning or after work hours

Always bring a tape measure and notepad to estimates

Follow up with a written estimate within 24 hours

Common Mistakes

Giving prices without seeing the project first

Not asking about timeline and competition

Failing to address licensing and insurance upfront

Being unavailable for evening/weekend estimates

Not following up on estimates given

Practice Exercises

1

Practice describing your process clearly

2

Role-play the 'bad contractor experience' objection

3

Rehearse transitioning from discovery to appointment

4

Practice handling the 'ballpark price' request

Tone & Delivery

Professional and trustworthy. Homeowners are wary of contractors—establish credibility early. Be honest about what you can and can't do. Don't oversell or make promises you can't keep.

Explore More

Scripts Are Just Words Without the Reps

We make thousands of calls every week. Let us handle the prospecting while you close deals.

Book Your Strategy Call