Construction Cold Calling Script
Word-for-word construction cold calling script for contractors. Includes objection handlers for booking free estimates.
1The Opener
Hi, is this {{prospect_name}}?
Hey {{prospect_name}}, this is {{your_name}} with {{company_name}}. We're a {{construction_specialty}} contractor here in {{service_area}}.
I'm calling because I noticed {{reason_for_call}}. Do you have a quick minute to chat?2Discovery & Pitch
Great. So tell me about the project you're thinking about. What are you looking to do?
[LISTEN carefully - Let them describe the project in detail]
That sounds like a great project. A few quick questions:
What's your timeline—when are you hoping to have this completed?
[LISTEN]
And have you gotten any estimates yet, or is this your first call?
[LISTEN - This tells you about competition]
Based on what you're describing, this is definitely something we can help with. We specialize in {{specialization}}, and we've done several projects like this in {{service_area}}.
Here's how we typically work: I'd come out, take measurements, look at the space, and give you a detailed written estimate—completely free, no obligation. That way you know exactly what you're looking at before making any decisions.
Would {{day}} at {{time}} work for me to come by, or is {{alternate_day}} better for you?3Objection Handlers
Click an objection to see the response. Practice these until they're automatic.
Your Response
That's smart—you should get multiple estimates. Here's why you should include us: we provide detailed written estimates with no hidden costs. Plus, we're licensed, insured, and I can give you references from neighbors in your area. When would work for me to come by?
4Closing Options
Would {{day}} at {{time}} work for a free estimate?
I'm going to be in {{neighborhood}} on {{day}}. Can I stop by around {{time}}?
Let me come out, take a look, and give you a detailed quote. How's {{day}}?
I'll bring photos of similar projects we've done. Does {{day}} morning or afternoon work better?
Voicemail Script
Hi {{prospect_name}}, this is {{your_name}} with {{company_name}}.
We're a {{construction_specialty}} contractor serving {{service_area}}, and I'm calling because {{reason_for_call}}.
I'd love to come by and give you a free, no-obligation estimate. We're licensed, insured, and have great reviews from your neighbors.
Give me a call back at {{your_phone}}. Again, {{your_phone}}. Hope to hear from you!Variables to Customize
{{prospect_name}}Homeowner's name{{your_name}}Your name{{company_name}}Your company name{{construction_specialty}}Your specialty (remodeling, additions, etc.){{service_area}}Your service area{{reason_for_call}}Why you're calling (lead, permit, referral){{years_in_business}}Years you've been in business{{day}}Suggested day{{time}}Suggested time{{alternate_day}}Backup day{{your_phone}}Your phone numberPerfect For
- General contractors seeking residential projects
- Remodeling companies
- Home addition specialists
- Commercial construction firms
- Specialty contractors (concrete, framing, etc.)
Not Ideal For
- Contractors without proper licensing
- Those unable to provide references
- Companies without insurance coverage
- New contractors without a portfolio
Pro Tips
Call permit pulls to reach people starting projects
Have photos of recent work ready to show
Know your local building codes and requirements
Offer to meet early morning or after work hours
Always bring a tape measure and notepad to estimates
Follow up with a written estimate within 24 hours
Common Mistakes
Giving prices without seeing the project first
Not asking about timeline and competition
Failing to address licensing and insurance upfront
Being unavailable for evening/weekend estimates
Not following up on estimates given
Practice Exercises
Practice describing your process clearly
Role-play the 'bad contractor experience' objection
Rehearse transitioning from discovery to appointment
Practice handling the 'ballpark price' request
Tone & Delivery
Professional and trustworthy. Homeowners are wary of contractors—establish credibility early. Be honest about what you can and can't do. Don't oversell or make promises you can't keep.
Scripts Are Just Words Without the Reps
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