Scripts/Home Services

Flooring Cold Calling Script

Word-for-word flooring cold calling script for installation companies. Includes objection handlers for booking free estimates.

Conversion Rate
9%
Avg Duration
4-5 minutes
Dials/Appt
11-13 dials
Best Time
Monday-Saturday, 9am-12pm or 4pm-7pm

1The Opener

Hi, is this {{prospect_name}}?

Hey {{prospect_name}}, this is {{your_name}} with {{company_name}}. We specialize in flooring installation here in {{service_area}}.

I'm calling because {{reason_for_call}}. Do you have a quick minute to chat about your flooring project?

2Discovery & Pitch

Great! Tell me about what you're thinking—what type of flooring are you considering, and which rooms?

[LISTEN - Note flooring type preference and scope]

And what's on the floor now? Will we be removing old flooring?

[LISTEN - This affects pricing and timeline]

What's your timeline—when are you hoping to have the new floors installed?

[LISTEN]

Based on what you're describing, we can definitely help. We specialize in {{flooring_types}} and we've done a lot of projects just like yours in {{service_area}}.

Here's how we work: I'll come out, measure the space, show you samples, and give you a detailed quote—all free, no obligation. You'll know exactly what the project costs before you decide anything.

Would {{day}} at {{time}} work for me to come by, or is {{alternate_day}} better?

3Objection Handlers

Click an objection to see the response. Practice these until they're automatic.

Your Response

Perfect—that's why I want to come out. I'll give you a detailed quote you can compare. Plus, I'll bring samples so you can see the product in your actual space. What day works for you?

4Closing Options

Would {{day}} at {{time}} work for a free estimate and to see samples?

I'll bring samples that match what you're describing. How's {{day}}?

Let me measure your space and give you a detailed quote. Does {{day}} work?

I'm going to be in {{neighborhood}} on {{day}}. Can I stop by around {{time}}?

Voicemail Script

Hi {{prospect_name}}, this is {{your_name}} with {{company_name}}.

We specialize in flooring installation in {{service_area}}, and I'm calling because {{reason_for_call}}.

I'd love to come by with some samples and give you a free estimate. We're highly rated and our work is guaranteed.

Call me back at {{your_phone}}. Again, {{your_phone}}. Looking forward to helping with your flooring project!

Variables to Customize

{{prospect_name}}Homeowner's name
{{your_name}}Your name
{{company_name}}Your company name
{{service_area}}Your service area
{{reason_for_call}}Lead source or reason
{{flooring_types}}Types you specialize in
{{day}}Suggested day
{{time}}Suggested time
{{alternate_day}}Backup day
{{your_phone}}Your phone number

Perfect For

  • Flooring installation companies
  • Hardwood floor specialists
  • LVP and laminate installers
  • Tile contractors
  • Carpet installation businesses

Not Ideal For

  • Material-only retailers
  • Companies without installation capabilities
  • Those without proper licensing

Pro Tips

Bring samples to every estimate—it increases close rates

Know the pros and cons of each flooring type

Take detailed measurements and photos

Have financing options available to discuss

Follow up within 24 hours with written quotes

Show before/after photos of similar projects

Common Mistakes

Not asking about current flooring and subfloor condition

Giving ballpark prices without seeing the space

Not addressing furniture moving upfront

Failing to explain the value of professional installation

Practice Exercises

1

Practice explaining differences between flooring types

2

Role-play the 'big box store is cheaper' objection

3

Rehearse transitioning from discovery to appointment

4

Practice describing your installation process

Tone & Delivery

Knowledgeable and helpful. You're the flooring expert—share your expertise without being condescending. Homeowners appreciate guidance on a purchase they'll live with for years.

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