Flooring Cold Calling Script
Word-for-word flooring cold calling script for installation companies. Includes objection handlers for booking free estimates.
1The Opener
Hi, is this {{prospect_name}}?
Hey {{prospect_name}}, this is {{your_name}} with {{company_name}}. We specialize in flooring installation here in {{service_area}}.
I'm calling because {{reason_for_call}}. Do you have a quick minute to chat about your flooring project?2Discovery & Pitch
Great! Tell me about what you're thinking—what type of flooring are you considering, and which rooms?
[LISTEN - Note flooring type preference and scope]
And what's on the floor now? Will we be removing old flooring?
[LISTEN - This affects pricing and timeline]
What's your timeline—when are you hoping to have the new floors installed?
[LISTEN]
Based on what you're describing, we can definitely help. We specialize in {{flooring_types}} and we've done a lot of projects just like yours in {{service_area}}.
Here's how we work: I'll come out, measure the space, show you samples, and give you a detailed quote—all free, no obligation. You'll know exactly what the project costs before you decide anything.
Would {{day}} at {{time}} work for me to come by, or is {{alternate_day}} better?3Objection Handlers
Click an objection to see the response. Practice these until they're automatic.
Your Response
Perfect—that's why I want to come out. I'll give you a detailed quote you can compare. Plus, I'll bring samples so you can see the product in your actual space. What day works for you?
4Closing Options
Would {{day}} at {{time}} work for a free estimate and to see samples?
I'll bring samples that match what you're describing. How's {{day}}?
Let me measure your space and give you a detailed quote. Does {{day}} work?
I'm going to be in {{neighborhood}} on {{day}}. Can I stop by around {{time}}?
Voicemail Script
Hi {{prospect_name}}, this is {{your_name}} with {{company_name}}.
We specialize in flooring installation in {{service_area}}, and I'm calling because {{reason_for_call}}.
I'd love to come by with some samples and give you a free estimate. We're highly rated and our work is guaranteed.
Call me back at {{your_phone}}. Again, {{your_phone}}. Looking forward to helping with your flooring project!Variables to Customize
{{prospect_name}}Homeowner's name{{your_name}}Your name{{company_name}}Your company name{{service_area}}Your service area{{reason_for_call}}Lead source or reason{{flooring_types}}Types you specialize in{{day}}Suggested day{{time}}Suggested time{{alternate_day}}Backup day{{your_phone}}Your phone numberPerfect For
- Flooring installation companies
- Hardwood floor specialists
- LVP and laminate installers
- Tile contractors
- Carpet installation businesses
Not Ideal For
- Material-only retailers
- Companies without installation capabilities
- Those without proper licensing
Pro Tips
Bring samples to every estimate—it increases close rates
Know the pros and cons of each flooring type
Take detailed measurements and photos
Have financing options available to discuss
Follow up within 24 hours with written quotes
Show before/after photos of similar projects
Common Mistakes
Not asking about current flooring and subfloor condition
Giving ballpark prices without seeing the space
Not addressing furniture moving upfront
Failing to explain the value of professional installation
Practice Exercises
Practice explaining differences between flooring types
Role-play the 'big box store is cheaper' objection
Rehearse transitioning from discovery to appointment
Practice describing your installation process
Tone & Delivery
Knowledgeable and helpful. You're the flooring expert—share your expertise without being condescending. Homeowners appreciate guidance on a purchase they'll live with for years.
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