Scripts/Construction

Painting Cold Calling Script

Painting company cold calling script that books estimates.

Conversion Rate
9%
Avg Duration
2-3 minutes
Dials/Appt
11-14 dials
Best Time
Monday-Friday, 9am-12pm or 4pm-6pm

1The Opener

Hi, is this {{prospect_name}}?

Great! This is {{your_name}} with {{your_company}}. We're a local painting company here in {{area}}, and I'm reaching out because spring/summer is prime painting season.

Do you have just 30 seconds? I wanted to see if you have any painting projects you've been thinking about.

2Discovery & Pitch

Perfect. Have you been thinking about painting anything—interior, exterior, or maybe a specific room?

[LISTEN]

[If they have a project:] That sounds like a great project. What's holding you back from getting started? [Listen] We can help with that. I'd love to come by, take a look, and give you a free estimate. No pressure—just numbers. Would {{day}} or {{alternate_day}} work better?

[If not thinking about it:] No problem. When's the last time your home was painted—inside or outside? [Listen] Most experts recommend exterior painting every 5-7 years and interior every 7-10 years. If it's been a while, it might be time for a refresh. Would a free estimate be helpful just to know where you stand?

[If exterior concerns:] Have you noticed any peeling, fading, or weathering on your exterior? [Listen] Those are signs the paint is no longer protecting your home. Getting ahead of it prevents wood rot and bigger repairs down the line. Would you like us to take a look?

3Objection Handlers

Click an objection to see the response. Practice these until they're automatic.

Your Response

That's ambitious! Painting can definitely be a DIY project. But let me ask—how much is your time worth? A room that takes you a weekend takes us a day, with professional results. Would it be worth seeing the numbers to compare?

4Closing Options

Would {{day}} at {{time}} work for a free estimate, or is {{alternate_day}} better?

I can come by this week to take a look. Morning or afternoon?

Let me schedule a free consultation. What day works best?

Voicemail Script

Hi {{prospect_name}}, this is {{your_name}} with {{your_company}}.

We're a local painting company in {{area}}, and I'm calling to see if you have any painting projects in mind.

We're offering free estimates with no obligation.

Call me back at {{your_phone}}. Again, {{your_phone}}. Thanks!

Variables to Customize

{{prospect_name}}Homeowner's name
{{your_name}}Your name
{{your_company}}Your company
{{area}}Their area
{{day}}Suggested day
{{time}}Suggested time
{{alternate_day}}Backup day
{{your_phone}}Your phone

Perfect For

  • Painting companies building client bases
  • Painters doing seasonal campaigns
  • Companies targeting homeowners

Not Ideal For

  • Off-season markets
  • Companies without quick estimate availability

Pro Tips

Call in spring when people are thinking about painting

Mention protection benefits for exterior

Offer color consultations

Common Mistakes

Not asking about specific projects

Being too pushy about timing

Practice Exercises

1

Practice asking about projects naturally

2

Role-play the 'I'm going to DIY it' objection

Tone & Delivery

Friendly and helpful. You're transforming their space.

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