Painting Cold Calling Script
Painting company cold calling script that books estimates.
1The Opener
Hi, is this {{prospect_name}}?
Great! This is {{your_name}} with {{your_company}}. We're a local painting company here in {{area}}, and I'm reaching out because spring/summer is prime painting season.
Do you have just 30 seconds? I wanted to see if you have any painting projects you've been thinking about.2Discovery & Pitch
Perfect. Have you been thinking about painting anything—interior, exterior, or maybe a specific room?
[LISTEN]
[If they have a project:] That sounds like a great project. What's holding you back from getting started? [Listen] We can help with that. I'd love to come by, take a look, and give you a free estimate. No pressure—just numbers. Would {{day}} or {{alternate_day}} work better?
[If not thinking about it:] No problem. When's the last time your home was painted—inside or outside? [Listen] Most experts recommend exterior painting every 5-7 years and interior every 7-10 years. If it's been a while, it might be time for a refresh. Would a free estimate be helpful just to know where you stand?
[If exterior concerns:] Have you noticed any peeling, fading, or weathering on your exterior? [Listen] Those are signs the paint is no longer protecting your home. Getting ahead of it prevents wood rot and bigger repairs down the line. Would you like us to take a look?3Objection Handlers
Click an objection to see the response. Practice these until they're automatic.
Your Response
That's ambitious! Painting can definitely be a DIY project. But let me ask—how much is your time worth? A room that takes you a weekend takes us a day, with professional results. Would it be worth seeing the numbers to compare?
4Closing Options
Would {{day}} at {{time}} work for a free estimate, or is {{alternate_day}} better?
I can come by this week to take a look. Morning or afternoon?
Let me schedule a free consultation. What day works best?
Voicemail Script
Hi {{prospect_name}}, this is {{your_name}} with {{your_company}}.
We're a local painting company in {{area}}, and I'm calling to see if you have any painting projects in mind.
We're offering free estimates with no obligation.
Call me back at {{your_phone}}. Again, {{your_phone}}. Thanks!Variables to Customize
{{prospect_name}}Homeowner's name{{your_name}}Your name{{your_company}}Your company{{area}}Their area{{day}}Suggested day{{time}}Suggested time{{alternate_day}}Backup day{{your_phone}}Your phonePerfect For
- Painting companies building client bases
- Painters doing seasonal campaigns
- Companies targeting homeowners
Not Ideal For
- Off-season markets
- Companies without quick estimate availability
Pro Tips
Call in spring when people are thinking about painting
Mention protection benefits for exterior
Offer color consultations
Common Mistakes
Not asking about specific projects
Being too pushy about timing
Practice Exercises
Practice asking about projects naturally
Role-play the 'I'm going to DIY it' objection
Tone & Delivery
Friendly and helpful. You're transforming their space.
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