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Commercial Landscaping Cold Calling Script

The exact commercial landscaping cold calling script that books property walk-throughs. Includes opener, objection handlers, voicemail, and tips from landscaping pros.

Conversion Rate
4.8%
Avg Duration
4:15
Dials/Appt
21
Best Time
7:30 AM - 10:00 AM, 1:00 PM - 4:00 PM

1The Opener

"Hi, this is {{yourName}} with {{companyName}}. I'm reaching out because we provide commercial landscaping services for businesses in {{areaName}}, and I noticed your property at {{propertyAddress}} might benefit from some of our services. Do you have a quick minute to discuss your current landscaping situation?"

2Discovery & Pitch

**If they say yes or seem open:**

"Great, thank you. I'm curious—who currently handles your landscaping, and how satisfied are you with the service on a scale of 1 to 10? [Listen and take notes]

The reason I ask is that we specialize in {{specialty}}—things like [mention specific services relevant to their property]. What we've found is that many property managers and business owners are paying for basic mow-and-blow service when they could be getting comprehensive grounds management for a similar investment.

Here's what makes us different: We assign a dedicated account manager to your property. That means one person who knows your property inside and out, notices issues before they become problems, and is accountable for the results.

I'd love to schedule a brief property walk-through—about 15 minutes—where I can show you specifically what we'd do differently and provide a detailed proposal. Would later this week work, or is early next week better?"

**If they mention they're happy with their current provider:**

"That's great to hear—a reliable landscaping partner is hard to find. Just out of curiosity, when's the last time you got a competitive bid? [Listen] The landscaping market has changed a lot in the past {{timeframe}}. We've been able to offer better service at comparable or lower rates to businesses who thought they were getting a good deal. Would it hurt to see what else is out there? A 15-minute walk-through costs you nothing and might save you thousands."

**If they're the wrong contact:**

"I understand. Who would be the right person to speak with about grounds maintenance for your property? [Get name] And what's the best way to reach them? Perfect—would you mind if I mentioned that you referred me? Great, thank you for your time."

**If they're in a contract:**

"No problem—when does your current contract expire? [Note the date] I'll make a note to follow up about 60 days before that so you have options. In the meantime, would you like me to send over some information about our services so you know what's available when that time comes?"

3Objection Handlers

Click an objection to see the response. Practice these until they're automatic.

Your Response

"I'm glad it's working out. But let me ask—when's the last time you shopped around? Even satisfied clients find they're overpaying by 15-20% when they compare. A quick property walk-through takes 15 minutes and gives you leverage whether you stay with them or not. What do you have to lose?"

4Closing Options

"I'm in your area Thursday morning and Friday afternoon. Which works better for a quick walk-through?"

"Here's what I suggest: I'll swing by for 15 minutes, walk the property, and email you a proposal by end of day. No commitment, no pressure. Fair enough?"

"With {{season}} coming up, now is the perfect time to get your landscaping plan in place. I have a few slots open this week—want me to pencil you in?"

"So to recap: 15 minutes of your time, a detailed property assessment, and a custom proposal with real pricing. If it makes sense, we talk more. If not, you've lost nothing. When works best?"

Voicemail Script

"Hi, this is {{yourName}} with {{companyName}}. We provide commercial landscaping services in {{areaName}}, and I'm reaching out because I noticed your property at {{propertyAddress}} might benefit from our services. I'd love to schedule a quick 15-minute walk-through to show you what we could do. Give me a call back at {{yourPhone}}. Again, that's {{yourName}} at {{yourPhone}}. Looking forward to connecting."

Variables to Customize

{{yourName}}Your first name
{{companyName}}Your landscaping company name
{{areaName}}City, neighborhood, or business district
{{propertyAddress}}Their property address
{{specialty}}Your company's specialty (seasonal color, irrigation, etc.)
{{timeframe}}Time since they last got bids (2-3 years, etc.)
{{season}}Upcoming season relevant to landscaping
{{yourPhone}}Your callback number

Perfect For

  • Commercial landscaping companies targeting office parks
  • Full-service grounds maintenance providers
  • Landscaping companies pursuing HOA contracts
  • Regional landscaping businesses expanding territories
  • Companies offering irrigation and hardscaping
  • Seasonal service providers (snow removal, holiday lighting)

Not Ideal For

  • Residential-only landscaping services
  • Companies without commercial insurance
  • Solo operators without capacity for large contracts
  • Design-only landscape architects
  • Companies not offering year-round service

Pro Tips

Research properties before calling—Google Street View is your friend

Call early morning when property managers are at their desks

Keep a log of contract expiration dates for follow-up

Offer seasonal or quarterly service options for hesitant prospects

Take photos during walk-throughs to include in proposals

Partner with property management companies for referrals

Mention specific improvements you'd make to their property

Follow up within 24 hours of walk-throughs with proposals

Common Mistakes

Not asking about current provider satisfaction

Failing to identify the decision-maker early

Giving pricing over the phone without seeing the property

Not tracking contract expiration dates for follow-up

Being too aggressive with businesses happy with their service

Neglecting to differentiate from competitors

Skipping the property walk-through step

Practice Exercises

1

Practice your opener until it sounds natural, not scripted

2

Role-play the 'we're happy with our landscaper' objection

3

Time your voicemail—it should be under 30 seconds

4

Practice asking for referrals to the right decision-maker

5

Memorize 3-5 specific services you'd highlight for different property types

Tone & Delivery

Be professional and respectful of their time. Position yourself as a consultant, not a salesperson. Focus on the free value you're offering (property assessment, competitive insights). Don't badmouth their current provider—let your proposal speak for itself.

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