Commercial Cleaning Services Cold Calling Script
The exact commercial cleaning cold calling script that books facility walk-throughs. Includes opener, objection handlers, voicemail script, and tips for cleaning sales.
1The Opener
"Hi, this is {{yourName}} with {{companyName}}. I'm reaching out to businesses in {{areaName}} because we provide commercial cleaning services, and I'm curious—who currently handles the cleaning for your facility, and how satisfied are you with the service?"2Discovery & Pitch
**If they rate satisfaction low or mention issues:**
"I appreciate you sharing that. {{specificIssue}} is actually something we hear about a lot with cleaning services. What happens is that many providers start strong and then quality drops off over time.
Here's what makes us different: We assign a dedicated account manager to your facility. That person does regular quality inspections, addresses issues before you have to call, and ensures our team knows your specific requirements.
I'd love to schedule a brief walk-through of your facility—about 15 minutes. I'll identify your specific cleaning needs and put together a custom proposal. Would this week or next week work better?"
**If they're satisfied with their current provider:**
"That's great—a reliable cleaning partner is hard to find. Just curious, when's the last time you got a competitive quote? [Listen] The cleaning industry has changed a lot, especially around pricing and service offerings. Many businesses find they can get the same or better service at a lower cost. Would it hurt to see what else is available? A 15-minute walk-through costs you nothing."
**If they handle cleaning in-house:**
"Got it. Do you have dedicated cleaning staff, or is it more of an 'everyone pitches in' situation? [Listen]
Here's the challenge we see: even with in-house cleaning, the deep cleaning—restrooms, floors, windows, those harder-to-reach areas—often gets missed. And when you factor in labor costs, supplies, equipment maintenance, and employee management, outsourcing often ends up cheaper.
Would you be open to a cost comparison? I can walk your facility, understand your needs, and show you exactly what professional cleaning would cost versus what you're spending now."
**If they're under contract:**
"No problem. When does your contract expire? [Listen] I'll make a note to follow up about 60 days before that. In the meantime, it might still be worth doing a walk-through now so you have a proposal ready when it's time to renew. That way, you have leverage either to negotiate or to switch. Sound helpful?"3Objection Handlers
Click an objection to see the response. Practice these until they're automatic.
Your Response
"That's good to hear. When's the last time you shopped around, though? Even satisfied clients are often surprised to find they can get better service or lower prices. A quick walk-through takes 15 minutes and gives you a competitive quote to compare. What do you have to lose?"
4Closing Options
"I'm in your area Tuesday afternoon and Thursday morning. Which works better for a quick walk-through?"
"Here's what I suggest: I'll stop by for 15 minutes, walk the facility, and email you a proposal by end of day. No commitment required. Fair enough?"
"You mentioned {{issue}} has been a problem. Let me show you how we address that specifically. Can we schedule a walk-through this week?"
"So: 15 minutes of your time, a detailed facility assessment, a custom proposal with transparent pricing, and no obligation. If it makes sense, we talk more. If not, you've lost nothing. What day works best?"
Voicemail Script
"Hi, this is {{yourName}} with {{companyName}}. We provide commercial cleaning services in {{areaName}}, and I'm reaching out to see if your facility could benefit from our services. I'd love to schedule a free 15-minute walk-through to assess your needs and provide a competitive quote. Give me a call at {{yourPhone}}. Again, that's {{yourName}} at {{yourPhone}}. Looking forward to connecting."Variables to Customize
{{yourName}}Your first name{{companyName}}Your cleaning company name{{areaName}}City, neighborhood, or business district{{specificIssue}}Issue they mentioned (inconsistency, missed areas, etc.){{issue}}Specific problem they raised{{yourPhone}}Your callback numberPerfect For
- Commercial cleaning companies targeting office buildings
- Janitorial services pursuing small-to-medium businesses
- Cleaning companies expanding into new territories
- Providers offering specialized cleaning (medical, industrial)
- Companies with day porter and night cleaning options
- Cleaning services targeting property management companies
Not Ideal For
- Residential-only cleaning services
- Specialty cleaning without commercial capabilities
- Very small operations without capacity for contracts
- Companies unable to provide consistent staffing
- Cleaning services without proper commercial insurance
Pro Tips
Research facilities before calling—know their square footage if possible
Call office managers, not just business owners
Keep track of contract expiration dates for timely follow-up
Offer a trial cleaning period for hesitant prospects
Take detailed notes during walk-throughs for accurate proposals
Partner with property management companies for referrals
Mention specific cleaning solutions for their industry
Follow up within 24 hours with proposals
Common Mistakes
Not asking about current provider satisfaction
Giving quotes without seeing the facility
Failing to identify the decision-maker
Not differentiating from competitors
Being too pushy with satisfied prospects
Neglecting to track contract dates
Not offering flexible service schedules
Practice Exercises
Practice your opener until it sounds conversational
Role-play the 'we're happy with our cleaner' objection
Time your voicemail—keep it under 25 seconds
Practice asking for decision-maker referrals
Memorize 3-5 ways to differentiate your service
Tone & Delivery
Be professional and respectful of their time. You're a consultant helping them maintain a clean, professional environment—not a salesperson pushing services. Focus on the value of consistent, reliable cleaning. Don't badmouth their current provider; let your proposal speak for itself.
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