Scripts/Home Services

Pest Control Cold Calling Script

The exact pest control cold calling script that books 5.5% of conversations into free inspections. Includes seasonal pitches, objection handlers, and voicemail scripts.

Conversion Rate
5.5%
Avg Duration
3:30
Dials/Appt
18
Best Time
9:00 AM - 12:00 PM, 4:00 PM - 7:00 PM

1The Opener

"Hi, this is {{yourName}} with {{companyName}}. I'm calling homeowners in {{neighborhood}} because we've been treating several homes in your area for {{seasonalPest}}, and I wanted to give you a heads-up. Have you noticed any pest activity around your home lately?"

2Discovery & Pitch

**If they say yes or express concern:**

"I'm not surprised—{{seasonalPest}} are particularly active right now because of {{seasonalReason}}. The issue is that once they find a way into your home, they multiply fast and become much harder to eliminate.

Here's what I'd like to offer: We're doing free inspections for homes in your neighborhood this week. Our technician will spend about 20 minutes checking the common entry points—foundation cracks, gaps around pipes, door sweeps, that kind of thing. They'll identify any current activity and show you exactly where pests could be getting in.

If everything looks good, you'll have peace of mind. If we find issues, you'll get a detailed treatment plan with pricing. There's no obligation either way.

I have availability {{availableDay}} or {{alternateDay}}—which works better for you?"

**If they say no, no issues:**

"That's great to hear. But here's the thing—most pest problems start small and go unnoticed until they're serious. {{factAboutPests}}. That's why a lot of homeowners in your area are taking advantage of our free inspection—it's 20 minutes of peace of mind. Would it make sense to have us take a look, just to be safe?"

**If they mention they already have a pest service:**

"That's smart—staying proactive is the best approach. Quick question: how long have you been with them, and how satisfied are you? [Listen] The reason I ask is that a lot of people don't realize they may be overpaying or not getting comprehensive coverage. We offer a free inspection and competitive quote—it costs you nothing to compare. Want me to swing by when your technician isn't scheduled, just to see if there's a gap in coverage?"

**If they're a renter:**

"Got it—do you know if the property owner handles pest control, or is that something you're responsible for? [If tenant is responsible] In that case, our free inspection would show you if there are any issues the landlord should address. [If landlord handles it] Would you be able to give me the landlord's contact info? I'd like to make sure they know about the pest activity we're seeing in the neighborhood."

3Objection Handlers

Click an objection to see the response. Practice these until they're automatic.

Your Response

"That's what most people say until they find droppings in their pantry or wake up to a trail of ants. {{factAboutPests}}. Our free inspection takes 20 minutes and gives you peace of mind. If there's nothing to worry about, I'll tell you. What day works for a quick check?"

4Closing Options

"We have openings {{availableDay}} morning or {{alternateDay}} afternoon. Which works better for your schedule?"

"{{seasonalPest}} season is in full swing, and our schedule is filling up fast. I can hold a spot for you this week if you'd like—would {{availableDay}} work?"

"We've treated {{numberOfHomes}} homes in your neighborhood in the past month alone. Your neighbors are getting protected—let's get you on the schedule too. How about {{availableDay}}?"

"Here's my promise: if our technician doesn't find anything to be concerned about, I'll tell you. No sales pitch, no pressure. Just honest information. Can we do {{availableDay}}?"

Voicemail Script

"Hi {{prospectName}}, this is {{yourName}} with {{companyName}}. I'm calling because we've been treating several homes in {{neighborhood}} for {{seasonalPest}}, and I wanted to offer you a free inspection to make sure your home is protected. It takes about 20 minutes and there's no obligation. Give me a call back at {{yourPhone}} to schedule. Again, this is {{yourName}} at {{yourPhone}}. Talk soon."

Variables to Customize

{{yourName}}Your first name
{{companyName}}Your pest control company name
{{neighborhood}}Their neighborhood or area name
{{seasonalPest}}Current seasonal pest (ants, termites, rodents, etc.)
{{seasonalReason}}Why pests are active (rain, heat, etc.)
{{factAboutPests}}A surprising fact about the pest in question
{{availableDay}}First available day for inspection
{{alternateDay}}Second available day
{{numberOfHomes}}Number of homes treated nearby
{{prospectName}}Homeowner's name
{{yourPhone}}Your callback number

Perfect For

  • Residential pest control companies
  • Termite and wood-destroying insect specialists
  • Companies offering quarterly or annual plans
  • Pest control franchises expanding territories
  • Companies targeting seasonal pest surges
  • Full-service pest and wildlife control providers

Not Ideal For

  • Commercial-only pest control services
  • Companies without free inspection offers
  • Operations focused solely on one-time treatments
  • Companies not able to service residential areas
  • Pest control operations without appointment capacity

Pro Tips

Track seasonal pest activity to customize your pitch

Call when pests are most active—homeowners are more receptive

Know 2-3 surprising facts about common pests to create urgency

Reference specific neighborhoods to build trust

Offer flexible scheduling including evenings and weekends

Follow up within 24 hours of leaving voicemails

Partner with real estate agents for new homeowner referrals

Keep records of homes treated in each neighborhood for social proof

Common Mistakes

Using fear tactics instead of educational approach

Not asking about current pest control service

Failing to offer the free inspection value proposition

Giving quotes over the phone without inspection

Not tracking seasonal pest trends for timely outreach

Being too pushy with homeowners who have no issues

Neglecting to follow up on warm leads

Practice Exercises

1

Memorize 5 pest facts that create urgency without fear-mongering

2

Role-play the 'I don't have a pest problem' objection

3

Practice your opener until it's under 25 seconds

4

Time your voicemail—keep it under 30 seconds

5

Practice transitioning from 'no' to scheduling an inspection

Tone & Delivery

Be helpful and educational, not alarming. You're a friendly neighbor warning them about activity in the area, not a doomsayer. Use facts to create awareness, not fear. Emphasize the free, no-obligation nature of the inspection. Build trust by offering honest assessments.

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