Fence Installation Cold Calling Script
Word-for-word fence installation cold calling script for contractors. Includes objection handlers for booking free estimates.
1The Opener
Hi, is this {{prospect_name}}?
Hey {{prospect_name}}, this is {{your_name}} with {{company_name}}. We're a fencing contractor here in {{service_area}}.
I'm calling because {{reason_for_call}}. Do you have a quick minute to chat about your fencing project?2Discovery & Pitch
Great! Tell me about what you're looking for. What type of fence are you considering, and what's the purpose—privacy, pets, security, or something else?
[LISTEN - Understand their needs and motivation]
And how much fencing do you need—do you know the approximate linear footage, or should I measure when I come out?
[LISTEN]
What's your timeline—when are you hoping to have the fence installed?
[LISTEN]
Based on what you're describing, we can definitely help. We specialize in {{fence_types}}, and we've installed a lot of fences in {{service_area}}.
Here's how we work: I'll come out, measure your property, discuss material options, and give you a detailed quote—completely free. You'll know exactly what you're looking at before making any decisions.
Would {{day}} at {{time}} work for me to come by, or is {{alternate_day}} better?3Objection Handlers
Click an objection to see the response. Practice these until they're automatic.
Your Response
That's smart—you should compare. I'll give you a detailed written quote you can use for comparison. Plus, I can show you material samples in person. When works for me to come measure?
4Closing Options
Would {{day}} at {{time}} work for a free estimate?
I'll measure your property and show you material options. How's {{day}}?
Let me come out and give you a detailed quote. Does {{day}} work?
I'm going to be in {{neighborhood}} on {{day}}. Can I stop by around {{time}}?
Voicemail Script
Hi {{prospect_name}}, this is {{your_name}} with {{company_name}}.
We're a fencing contractor serving {{service_area}}, and I'm calling because {{reason_for_call}}.
I'd love to come by, measure your property, and give you a free estimate. We specialize in {{fence_types}} and our work is guaranteed.
Call me back at {{your_phone}}. Again, {{your_phone}}. Looking forward to helping with your fence project!Variables to Customize
{{prospect_name}}Homeowner's name{{your_name}}Your name{{company_name}}Your company name{{service_area}}Your service area{{reason_for_call}}Lead source or reason{{fence_types}}Types you install{{warranty_period}}Your warranty period{{day}}Suggested day{{time}}Suggested time{{alternate_day}}Backup day{{your_phone}}Your phone numberPerfect For
- Fence installation companies
- Wood fence specialists
- Vinyl fence installers
- Chain link fence contractors
- Residential fencing businesses
Not Ideal For
- Commercial-only fence companies
- Material-only suppliers
Pro Tips
Bring material samples to every estimate
Know local permit requirements and setback rules
Ask about underground utilities before digging
Take detailed measurements and photos
Have financing options available
Show photos of recent installations
Common Mistakes
Not asking about property lines and pins
Giving prices without measuring
Not discussing permits upfront
Failing to ask about underground utilities
Practice Exercises
Practice explaining different fence material options
Role-play the 'DIY' objection
Rehearse transitioning from discovery to appointment
Practice handling the property line question
Tone & Delivery
Knowledgeable and patient. Fencing is a significant investment—help homeowners understand their options without being pushy. Be the expert they can trust.
Scripts Are Just Words Without the Reps
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