Scripts/Home Services

Fence Installation Cold Calling Script

Word-for-word fence installation cold calling script for contractors. Includes objection handlers for booking free estimates.

Conversion Rate
10%
Avg Duration
4-6 minutes
Dials/Appt
10-12 dials
Best Time
Monday-Saturday, 9am-12pm or 4pm-7pm

1The Opener

Hi, is this {{prospect_name}}?

Hey {{prospect_name}}, this is {{your_name}} with {{company_name}}. We're a fencing contractor here in {{service_area}}.

I'm calling because {{reason_for_call}}. Do you have a quick minute to chat about your fencing project?

2Discovery & Pitch

Great! Tell me about what you're looking for. What type of fence are you considering, and what's the purpose—privacy, pets, security, or something else?

[LISTEN - Understand their needs and motivation]

And how much fencing do you need—do you know the approximate linear footage, or should I measure when I come out?

[LISTEN]

What's your timeline—when are you hoping to have the fence installed?

[LISTEN]

Based on what you're describing, we can definitely help. We specialize in {{fence_types}}, and we've installed a lot of fences in {{service_area}}.

Here's how we work: I'll come out, measure your property, discuss material options, and give you a detailed quote—completely free. You'll know exactly what you're looking at before making any decisions.

Would {{day}} at {{time}} work for me to come by, or is {{alternate_day}} better?

3Objection Handlers

Click an objection to see the response. Practice these until they're automatic.

Your Response

That's smart—you should compare. I'll give you a detailed written quote you can use for comparison. Plus, I can show you material samples in person. When works for me to come measure?

4Closing Options

Would {{day}} at {{time}} work for a free estimate?

I'll measure your property and show you material options. How's {{day}}?

Let me come out and give you a detailed quote. Does {{day}} work?

I'm going to be in {{neighborhood}} on {{day}}. Can I stop by around {{time}}?

Voicemail Script

Hi {{prospect_name}}, this is {{your_name}} with {{company_name}}.

We're a fencing contractor serving {{service_area}}, and I'm calling because {{reason_for_call}}.

I'd love to come by, measure your property, and give you a free estimate. We specialize in {{fence_types}} and our work is guaranteed.

Call me back at {{your_phone}}. Again, {{your_phone}}. Looking forward to helping with your fence project!

Variables to Customize

{{prospect_name}}Homeowner's name
{{your_name}}Your name
{{company_name}}Your company name
{{service_area}}Your service area
{{reason_for_call}}Lead source or reason
{{fence_types}}Types you install
{{warranty_period}}Your warranty period
{{day}}Suggested day
{{time}}Suggested time
{{alternate_day}}Backup day
{{your_phone}}Your phone number

Perfect For

  • Fence installation companies
  • Wood fence specialists
  • Vinyl fence installers
  • Chain link fence contractors
  • Residential fencing businesses

Not Ideal For

  • Commercial-only fence companies
  • Material-only suppliers

Pro Tips

Bring material samples to every estimate

Know local permit requirements and setback rules

Ask about underground utilities before digging

Take detailed measurements and photos

Have financing options available

Show photos of recent installations

Common Mistakes

Not asking about property lines and pins

Giving prices without measuring

Not discussing permits upfront

Failing to ask about underground utilities

Practice Exercises

1

Practice explaining different fence material options

2

Role-play the 'DIY' objection

3

Rehearse transitioning from discovery to appointment

4

Practice handling the property line question

Tone & Delivery

Knowledgeable and patient. Fencing is a significant investment—help homeowners understand their options without being pushy. Be the expert they can trust.

Explore More

Scripts Are Just Words Without the Reps

We make thousands of calls every week. Let us handle the prospecting while you close deals.

Book Your Strategy Call