Scripts/Home Services

Window Replacement Cold Calling Script

The exact window replacement cold calling script that books in-home consultations. Includes opener, energy savings pitch, objection handlers, and voicemail script.

Conversion Rate
4.8%
Avg Duration
4:00
Dials/Appt
21
Best Time
10:00 AM - 12:00 PM, 4:00 PM - 7:00 PM

1The Opener

"Hi, this is {{yourName}} with {{companyName}}. I'm reaching out to homeowners in {{neighborhood}} because we've been replacing windows for several homes in your area, and I wanted to check—how old are the windows in your home, and have you noticed any issues like drafts, condensation, or difficulty opening them?"

2Discovery & Pitch

**If they mention problems or older windows:**

"That's exactly what I was hoping to talk about. {{specificIssue}} is a common sign that your windows are no longer performing efficiently. What happens is that over time, the seals break down, the gas between the panes escapes, and you end up losing heating and cooling through your windows. That shows up on your energy bill.

Here's what I'd like to offer: a free in-home consultation where we measure your windows, assess their condition, and show you exactly what replacement would cost—and more importantly, how much you'd save on energy costs. The consultation takes about 30-45 minutes, and there's absolutely no obligation.

I have availability {{availableDay}} and {{alternateDay}}—which works better for you and your household?"

**If they say their windows are fine:**

"That's great. Quick question: do you know if they're single-pane, double-pane, or triple-pane? [Listen] And how old is your home? [Listen] The reason I ask is that even windows that look fine can be costing you money. {{energyStat}}. Modern windows can cut your energy bills by 25-30%.

We offer a free home energy assessment as part of our consultation. We can show you exactly what you're losing through your windows—no obligation, no pressure. Would it be worth 30 minutes to see if you could save money every month?"

**If they've gotten quotes before but didn't move forward:**

"I hear that a lot. May I ask what held you back? [Listen—usually price]

Here's the thing: window replacement is an investment, but it's one that pays you back every month in energy savings. Plus, with current financing options, many homeowners actually see positive cash flow—the monthly payment is less than what they save on utilities.

I'd love to give you a fresh quote. Pricing has changed, and we may have options that weren't available before. Would you be open to another look?"

**If they're concerned about timing/disruption:**

"I completely understand. No one wants their home torn apart. Here's how we do it: we replace windows one at a time, and each window typically takes under an hour. Your home is never exposed to the elements, and we clean up as we go. Most homeowners are surprised at how quick and painless the process is. Can I schedule a consultation to show you how it works?"

3Objection Handlers

Click an objection to see the response. Practice these until they're automatic.

Your Response

"I understand—you're probably not waking up thinking about windows. But let me ask: have you noticed your energy bills going up? Any drafts or cold spots in winter? Condensation between the panes? These are signs your windows are costing you money every month. A free consultation shows you exactly what you're losing. Would 30 minutes be worth potentially saving hundreds a year?"

4Closing Options

"I have availability {{availableDay}} at {{time1}} or {{alternateDay}} at {{time2}}. Which works better for you and your spouse?"

"Let me show you exactly how much you're losing through your current windows and what you'd save with new ones. Even if you decide not to move forward, you'll have the information. Sound fair?"

"With {{season}} coming, now is the best time to address window issues before they cost you even more. I have a few openings this week—want me to reserve one for you?"

"So to recap: free consultation, exact measurements, energy savings calculation, and pricing with financing options. No obligation, no pressure. What day works best for you?"

Voicemail Script

"Hi {{prospectName}}, this is {{yourName}} with {{companyName}}. We've been replacing windows for homeowners in {{neighborhood}}, and I wanted to offer you a free in-home consultation. We'll assess your current windows, calculate your energy savings, and provide pricing—all with no obligation. Give me a call at {{yourPhone}} to schedule. Again, that's {{yourName}} at {{yourPhone}}. Have a great day."

Variables to Customize

{{yourName}}Your first name
{{companyName}}Your window company name
{{neighborhood}}Their neighborhood or area
{{specificIssue}}Issue they mentioned (drafts, condensation, etc.)
{{energyStat}}Stat about energy loss through windows
{{availableDay}}First available day
{{alternateDay}}Second available day
{{time1}}First available time
{{time2}}Second available time
{{season}}Upcoming season (winter, summer)
{{prospectName}}Homeowner's name
{{yourPhone}}Your callback number

Perfect For

  • Residential window replacement companies
  • Home improvement companies offering windows
  • Window franchises (Renewal by Andersen, etc.)
  • Energy efficiency contractors
  • Companies offering windows and doors together
  • Contractors targeting older neighborhoods

Not Ideal For

  • Commercial-only window companies
  • Companies without in-home consultation model
  • Contractors focused only on new construction
  • Companies without financing options
  • Operations without appointment-setting capacity

Pro Tips

Research neighborhood age to target homes with older windows

Call when homeowners are most likely home (evenings, weekends)

Know your energy savings statistics cold

Always try to schedule when both decision-makers are present

Have financing terms memorized for quick objection handling

Partner with HVAC companies for referrals

Follow up weather events (cold snaps, heat waves) with targeted calls

Track seasonal conversion patterns to optimize timing

Common Mistakes

Not asking about window age and condition first

Giving pricing without in-home measurement

Scheduling when only one spouse is available

Not addressing the 'too expensive' objection with ROI

Failing to create urgency around energy costs

Being too pushy instead of consultative

Not offering financing options proactively

Practice Exercises

1

Practice describing energy savings in simple terms

2

Role-play the 'too expensive' objection with ROI math

3

Memorize your financing payment ranges

4

Time your opener—should be under 30 seconds

5

Practice scheduling when 'both of us need to be there'

6

Record calls and listen for improvement opportunities

Tone & Delivery

Be consultative and educational, not pushy. You're helping them understand a problem they may not realize they have (energy loss) and showing them a solution that pays for itself. Focus on the value and savings, not just the product. Always respect that this is a significant home investment.

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