Solar Cold Calling Script
The exact solar cold calling script that converts 6% of conversations to appointments. Includes opener, objection handlers, voicemail script, and tips from solar reps making 75+ dials daily.
1The Opener
Hi, is this {{prospect_name}}?
Great! This is {{your_name}} with {{your_company}}. I'm reaching out to homeowners in {{area}} because electricity rates have been going up, and we've been helping people lock in lower rates with solar.
Do you have just a minute? I'm not trying to sell you anything—I just want to see if it makes sense to have a conversation.2Discovery & Pitch
Perfect. So let me ask—have you ever looked into solar for your home, or is this something new?
[LISTEN carefully]
[If they've looked before:] Oh great, so you're familiar with how it works. What held you back before? [Listen] That's helpful to know. Things have changed a lot in solar—the technology is better, the prices have come down, and there are some great financing options. Would it be worth a fresh look?
[If they haven't looked:] No problem—most people I talk to haven't explored it yet. Here's the quick version: you can switch to solar with zero upfront cost, and your monthly solar payment is typically less than what you're paying for electricity now. So you save money from day one.
Can I ask what your average monthly electric bill is? [Listen] Okay, so with that usage, you could potentially save {{estimated_savings}} per year. Would it be worth 15 minutes to see a custom proposal for your home?3Objection Handlers
Click an objection to see the response. Practice these until they're automatic.
Your Response
I hear that a lot, but here's what most people don't realize: you can go solar with zero money down. You replace your electric bill with a lower solar payment. So instead of paying the utility company, you're paying for your own power at a lower rate. Would it be worth seeing the numbers?
4Closing Options
Would {{day}} at {{time}} work for a quick 15-minute appointment, or is {{alternate_day}} better?
Let me schedule a solar consultant to come out and do a free assessment. Would morning or afternoon work better?
I can have someone stop by to show you a custom proposal. Does {{day}} or {{alternate_day}} work?
Let's start with a simple roof assessment—it's free and there's no obligation. When works for you?
Voicemail Script
Hi {{prospect_name}}, this is {{your_name}} with {{your_company}}.
I'm calling because electricity rates in {{area}} have been going up, and I've been helping homeowners save money by switching to solar—with no upfront cost.
I'd love to show you how much you could save.
Give me a call back at {{your_phone}}. Again, that's {{your_phone}}. Thanks!Variables to Customize
{{prospect_name}}Homeowner's name{{your_name}}Your first name{{your_company}}Your solar company name{{area}}Their city or area{{estimated_savings}}Estimated annual savings{{company_credential}}Your credential (e.g., 'BBB-accredited' or 'locally owned'){{day}}Suggested appointment day{{time}}Suggested appointment time{{alternate_day}}Backup day{{your_phone}}Your phone numberPerfect For
- Solar companies prospecting homeowners
- Solar appointment setters and sales teams
- Companies in high-electricity-cost markets
- Teams following up on digital leads
- Companies offering zero-down financing
- Residential solar installers building pipeline
Not Ideal For
- Markets with low electricity rates
- Areas with poor solar irradiance
- Companies without financing options
- Regions with unfavorable net metering policies
Pro Tips
Know the average electricity rates and utility company in the area
Lead with savings, not technology—homeowners care about money
Ask about their electric bill to calculate potential savings
Call during evening hours when homeowners are home
Mention local incentives and tax credits
Be prepared to address roof age and condition concerns
Follow up quickly—solar leads go cold fast
Common Mistakes
Getting too technical too fast—keep it simple
Not asking about their current electric bill
Ignoring the spouse/partner in the decision
Being pushy instead of educational
Not addressing financing options early
Failing to follow up on warm leads
Practice Exercises
Practice explaining solar savings in 30 seconds
Role-play the 'solar is too expensive' objection
Memorize current incentives and tax credits
Practice calculating estimated savings on the fly
Time your opener—it should be under 25 seconds
Tone & Delivery
Educational, not salesy. You're helping them save money, not pushing a product. Focus on their electric bill and potential savings. Be patient with questions—many people don't understand how solar works. Emphasize zero upfront cost if applicable. Build trust by being transparent about the process.
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