Winback Cold Calling Script

Hi {{contact_name}}, this is {{your_name}} from {{your_company}}. It's been a while—how are you?

[Let them respond. Build rapport.]

I'm glad to hear it. So I know we haven't spoken since {{when_they_left}}, and I wanted to reach out to reconnect.

First off—I hope everything's going well. No pitch, no agenda—I just wanted to check in and see how things have been since you moved on from {{your_product}}.

Do you have a few minutes to chat?

[Build rapport first. Ask about them genuinely.]

So tell me—what's changed since you left? How's {{their_company}} doing with {{area_you_helped_with}}?

[LISTEN - Understand their current situation]

That's great to hear. [Or: That sounds challenging.]

Can I ask—what made you decide to move on from us back then? I genuinely want to understand so we can do better.

[LISTEN - This is crucial. Don't get defensive. Take notes.]

I really appreciate you sharing that. Honestly, that's valuable feedback.

[Address their concern if you can:]

Since you left, we've actually made some changes. {{changes_or_improvements}}. I don't know if that would've changed your decision, but I wanted you to know we've listened.

Here's why I'm really calling—I'd love the chance to earn your business back. I know you gave us a shot once, and I'm hoping we can show you that things are different now.

Would you be open to a conversation about what that might look like?

[If yes:]

Great. Let me ask—what would need to be true for you to consider coming back? What would we need to do differently?

[LISTEN - Understand their requirements]

Got it. I think we can address that. Here's what I'd suggest: let's schedule a call where I can walk you through what's changed and how we'd approach things if we worked together again. If it makes sense, we can talk about next steps. If not, at least we've reconnected.

Do you have time this week?

[If they're with a competitor now:]

Who are you working with now? [Listen] How's that going? [Listen] What do you wish they did better? [Listen] That's interesting—that's actually something we've focused on improving. Would you be open to seeing how we compare now?

Hi {{contact_name}}, this is {{your_name}} from {{your_company}}.

It's been a while since we talked, and I wanted to reconnect. We've made some significant changes since {{when_they_left}}, and I'd love to share what's new.

I'm not calling to give you a hard sell—just wanted to see how things are going and explore whether there might be an opportunity to work together again.

Give me a call when you have a minute: {{your_phone}}. That's {{your_phone}}.

Hope you're well—talk soon.