Scripts/Professional Services

Web Design Cold Calling Script

Web design cold calling script for agencies and freelancers doing business development.

Conversion Rate
6%
Avg Duration
3-4 minutes
Dials/Appt
16-20 dials
Best Time
Tuesday-Thursday, 9am-11am or 2pm-4pm

1The Opener

Hi, is this {{prospect_name}}?

Great! This is {{your_name}} with {{your_company}}. I'm reaching out to {{target_businesses}} because I took a look at your website and {{observation}}.

Do you have just a minute? I wanted to see if updating your website is something you've been thinking about.

2Discovery & Pitch

Perfect. When's the last time you updated your website? And are you happy with the results you're getting from it?

[LISTEN]

[If outdated:] Yeah, I noticed {{specific_issue}}. The thing is, your website is often the first impression potential customers get. An outdated site can cost you business without you even knowing it. We specialize in {{specialty}} and have helped companies like {{reference_company}} {{specific_result}}. Would it be worth a conversation about modernizing your site?

[If recent:] That's good. How's it performing? Are you seeing the leads or sales you expected? [Listen] We help businesses optimize their sites for {{desired_outcome}}. Even good sites can often perform better. Would a free audit be valuable?

3Objection Handlers

Click an objection to see the response. Practice these until they're automatic.

Your Response

That's good to hear. How's it performing? Are you getting the traffic and conversions you expected? We help businesses optimize existing sites. Would a free performance audit be useful?

4Closing Options

Would {{day}} at {{time}} work for a free website review?

Let me send you a free audit with specific recommendations. What's your email?

I'd love to show you some examples of what we've done. When works best?

Voicemail Script

Hi {{prospect_name}}, this is {{your_name}} with {{your_company}}.

I took a look at your website and {{observation}}. I think there might be an opportunity to help you get more leads and customers.

Give me a call back at {{your_phone}}. Again, {{your_phone}}. Thanks!

Variables to Customize

{{prospect_name}}Prospect's name
{{your_name}}Your name
{{your_company}}Your company
{{target_businesses}}Who you help
{{observation}}What you noticed
{{specific_issue}}Specific website issue
{{specialty}}Your specialty
{{reference_company}}Reference company
{{specific_result}}Specific result
{{desired_outcome}}Desired outcome
{{pricing_option}}Pricing option
{{day}}Suggested day
{{time}}Suggested time
{{your_phone}}Your phone

Perfect For

  • Web design agencies doing outbound
  • Designers targeting SMBs
  • Agencies with specific verticals

Not Ideal For

  • Designers without portfolios
  • Those targeting enterprise

Pro Tips

Always look at their website before calling

Have specific observations ready

Offer free audits

Common Mistakes

Being too technical

Not researching before calling

Not having examples ready

Practice Exercises

1

Practice making specific website observations

2

Role-play the 'we just redid our website' objection

Tone & Delivery

Helpful and observant. You've done research and have specific insights.

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