Web Design Cold Calling Script
Web design cold calling script for agencies and freelancers doing business development.
1The Opener
Hi, is this {{prospect_name}}?
Great! This is {{your_name}} with {{your_company}}. I'm reaching out to {{target_businesses}} because I took a look at your website and {{observation}}.
Do you have just a minute? I wanted to see if updating your website is something you've been thinking about.2Discovery & Pitch
Perfect. When's the last time you updated your website? And are you happy with the results you're getting from it?
[LISTEN]
[If outdated:] Yeah, I noticed {{specific_issue}}. The thing is, your website is often the first impression potential customers get. An outdated site can cost you business without you even knowing it. We specialize in {{specialty}} and have helped companies like {{reference_company}} {{specific_result}}. Would it be worth a conversation about modernizing your site?
[If recent:] That's good. How's it performing? Are you seeing the leads or sales you expected? [Listen] We help businesses optimize their sites for {{desired_outcome}}. Even good sites can often perform better. Would a free audit be valuable?3Objection Handlers
Click an objection to see the response. Practice these until they're automatic.
Your Response
That's good to hear. How's it performing? Are you getting the traffic and conversions you expected? We help businesses optimize existing sites. Would a free performance audit be useful?
4Closing Options
Would {{day}} at {{time}} work for a free website review?
Let me send you a free audit with specific recommendations. What's your email?
I'd love to show you some examples of what we've done. When works best?
Voicemail Script
Hi {{prospect_name}}, this is {{your_name}} with {{your_company}}.
I took a look at your website and {{observation}}. I think there might be an opportunity to help you get more leads and customers.
Give me a call back at {{your_phone}}. Again, {{your_phone}}. Thanks!Variables to Customize
{{prospect_name}}Prospect's name{{your_name}}Your name{{your_company}}Your company{{target_businesses}}Who you help{{observation}}What you noticed{{specific_issue}}Specific website issue{{specialty}}Your specialty{{reference_company}}Reference company{{specific_result}}Specific result{{desired_outcome}}Desired outcome{{pricing_option}}Pricing option{{day}}Suggested day{{time}}Suggested time{{your_phone}}Your phonePerfect For
- Web design agencies doing outbound
- Designers targeting SMBs
- Agencies with specific verticals
Not Ideal For
- Designers without portfolios
- Those targeting enterprise
Pro Tips
Always look at their website before calling
Have specific observations ready
Offer free audits
Common Mistakes
Being too technical
Not researching before calling
Not having examples ready
Practice Exercises
Practice making specific website observations
Role-play the 'we just redid our website' objection
Tone & Delivery
Helpful and observant. You've done research and have specific insights.
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