Marketing Agency Cold Calling Script

Hi, is this {{prospect_name}}?

Great! This is {{your_name}} with {{your_agency}}. I'm reaching out to {{target_businesses}} because I noticed {{observation_about_them}}.

Do you have just a minute? I wanted to see if there's an opportunity to help you get more {{desired_outcome}}.

Perfect. Let me ask—how are you currently handling your marketing? Is it in-house, outsourced, or a mix?

[LISTEN]

[If in-house:] Got it. How's that going? Are you getting the results you want, or is there room for improvement? [Listen] We specialize in {{specialty}} and have helped companies like {{reference_company}} achieve {{specific_result}}. Would it be worth a conversation about your goals?

[If outsourced:] Who are you working with? [Listen] And are you happy with the results? [Listen] We do things differently—{{your_differentiator}}. Would a second opinion be valuable?

[If nothing:] That's an opportunity then. Most of your competitors are investing in marketing. We help {{target_businesses}} {{main_benefit}}. Would you be open to exploring options?

Hi {{prospect_name}}, this is {{your_name}} with {{your_agency}}.

I noticed {{observation_about_them}}, and I thought there might be an opportunity to help you get more {{desired_outcome}}.

Give me a call back at {{your_phone}}. Again, {{your_phone}}. Thanks!