Scripts/Real Estate

Vacation Rental Cold Calling Script

Word-for-word vacation rental cold calling script for property management companies. Includes objection handlers for signing new owners.

Conversion Rate
9%
Avg Duration
5-7 minutes
Dials/Appt
11-13 dials
Best Time
Monday-Friday, 10am-12pm or 5pm-7pm

1The Opener

Hi, is this {{prospect_name}}?

Hey {{prospect_name}}, this is {{your_name}} with {{company_name}}. We're a vacation rental management company specializing in {{market_area}}.

I'm reaching out because I noticed you own property in {{property_area}}. Do you have a minute to chat about vacation rental opportunities?

2Discovery & Pitch

Great! Is your property currently being rented, or is it sitting vacant when you're not using it?

[LISTEN - Understand their current situation]

[If not rented:] A lot of property owners are leaving money on the table. In {{market_area}}, vacation rentals are generating {{income_range}} per year for owners. Have you considered renting it out?

[If self-managing:] How's that going? What's the biggest challenge—marketing, guest management, maintenance, or something else?

[LISTEN - Identify pain points]

Here's why I called: we help property owners maximize their rental income while taking all the hassles off their plate.

We handle {{services_list}}. Our average owner sees {{income_increase}} higher income than self-managing, and they don't have to deal with any of the day-to-day headaches.

Would you be open to a free rental analysis? I can show you what your property could earn and how we'd market it.

3Objection Handlers

Click an objection to see the response. Practice these until they're automatic.

Your Response

I completely understand that concern. We carefully screen every guest, collect security deposits, and have insurance coverage. We also have strict house rules and local contacts for any issues. Would you like to hear about our vetting process?

4Closing Options

Would you like a free rental analysis for your property?

Can I come by and take photos for a market assessment?

Let me show you what your property could earn. When's a good time to chat?

Would {{day}} work for a quick call to discuss your property?

Voicemail Script

Hi {{prospect_name}}, this is {{your_name}} with {{company_name}}.

We're a vacation rental management company in {{market_area}}, and I'm calling because I noticed you own property there.

Vacation rentals in your area are earning {{income_range}} per year, and I'd love to show you what your property could generate.

Call me back at {{your_phone}} for a free rental analysis. Again, {{your_phone}}. Talk soon!

Variables to Customize

{{prospect_name}}Property owner's name
{{your_name}}Your name
{{company_name}}Your company name
{{market_area}}Market area
{{property_area}}Property location
{{income_range}}Income range for area
{{fee_percentage}}Your fee percentage
{{day}}Suggested day
{{time}}Suggested time
{{your_phone}}Your phone number

Perfect For

  • Vacation rental management companies
  • Airbnb management services
  • Property management companies
  • Short-term rental specialists

Not Ideal For

  • Long-term rental managers
  • Companies without vacation rental experience

Pro Tips

Lead with income potential—it's your strongest pitch

Address the 'strangers in my property' concern proactively

Know your market's income data cold

Offer free rental analyses as your lead magnet

Show before/after income comparisons

Understand local regulations thoroughly

Common Mistakes

Not addressing security and damage concerns

Failing to explain fee value

Not asking about their current usage

Making unrealistic income promises

Practice Exercises

1

Practice presenting rental income projections

2

Role-play the 'strangers in my property' objection

3

Rehearse explaining your fee structure

4

Practice handling HOA concerns

Tone & Delivery

Professional and knowledgeable. Position yourself as the local market expert. Show that you understand their concerns and have solutions. Be confident in your income projections.

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