Scripts/Real Estate

Property Management Cold Calling Script

Property management cold calling script that converts 8% of conversations to management agreements. Includes objection handlers and voicemail script.

Conversion Rate

Avg Duration

3-4 minutes

Dials/Appt

12-15 dials

Best Time

Tuesday-Thursday, 9am-11am or 2pm-4pm

1The Opener

Hi, is this {{owner_name}}?

Great! This is {{your_name}} with {{your_company}}. I'm reaching out to rental property owners in {{area}} because I noticed you own property at {{property_address}}.

Do you have just a minute? I'm not trying to sell you anything—I just wanted to see how things are going with the property.

2Discovery & Pitch

Perfect. So let me ask—are you currently managing the property yourself, or do you have a property manager?

[LISTEN carefully]

[If self-managing:] Got it. How's that going for you? Are you finding the tenant calls, maintenance issues, and rent collection manageable? [Listen] I hear that a lot. A lot of landlords start out self-managing, but after a while, the middle-of-the-night calls and chasing rent gets exhausting. We specialize in taking all of that off your plate while actually increasing your returns. Would it be worth 15 minutes to see how we could help?

[If has a manager:] That's smart—having help is important. How happy are you with them? Are they keeping your property full and handling issues quickly? [Listen] The reason I ask is that a lot of owners come to us because their current manager was {{common_complaint}}. We do things differently—{{your_differentiator}}. Would a second opinion be worth a conversation?

[If property is vacant:] Oh, so it's vacant right now? How long has it been on the market? [Listen] That's tough—every month without a tenant costs you {{vacancy_cost}}. We typically get properties rented within {{days_to_rent}} days. Would you like to hear how we'd market your property?

3Objection Handlers

Click an objection to see the response. Practice these until they're automatic.

Your Response

I totally understand—a lot of our clients felt the same way. But let me ask: what's your time worth? When you factor in tenant calls, maintenance coordination, lease renewals, and rent collection, most owners spend 10-15 hours per month on a single property. Our fee is typically less than what that time is worth. Would it make sense to see the numbers?

4Closing Options

Would {{day}} at {{time}} work for a quick call, or is {{alternate_day}} better?

Let me do a free rental analysis on your property. I can show you what it should rent for and what your returns would look like with professional management. Would that be helpful?

I'd love to stop by the property and give you a management proposal. When works best—this week or next?

Let me send you our management agreement so you can see exactly what we do. What's your email?

Voicemail Script

Hi {{owner_name}}, this is {{your_name}} with {{your_company}}.

I'm reaching out to rental property owners in {{area}} because I noticed you own property at {{property_address}}.

I'd love to chat for a few minutes about how we could help maximize your rental income while taking the headaches off your plate.

Give me a call back at {{your_phone}}. Again, {{your_phone}}. Thanks!

Variables to Customize

{{owner_name}}Property owner's name

{{your_name}}Your first name

{{your_company}}Your property management company

{{area}}City or area

{{property_address}}Address of their rental property

{{common_complaint}}Common complaint about other managers

{{your_differentiator}}What makes you different

{{vacancy_cost}}Monthly cost of vacancy

{{days_to_rent}}Your average days to rent

{{management_fee}}Your management fee percentage

{{vacancy_rate}}Your vacancy rate

{{day}}Suggested day

{{time}}Suggested time

{{alternate_day}}Backup day

{{your_phone}}Your phone number

Perfect For

Property management companies seeking new clients
Managers targeting self-managing landlords
Companies in markets with high investor activity
Teams doing outbound prospecting to property owners
Managers expanding into new neighborhoods

Not Ideal For

Markets with very few rental properties
Companies without competitive management fees
Managers without strong track records
Areas where most properties are owner-occupied

Pro Tips

Use property records to identify out-of-state owners—they're often overwhelmed

Mention specific property addresses to show you've done research

Lead with their pain (vacancy, tenant issues) not your services

Offer a free rental analysis as a low-commitment first step

Follow up with market data showing rental trends in their area

Common Mistakes

Not knowing the specific property before calling

Leading with fees instead of value

Not asking about their current situation first

Being pushy instead of consultative

Forgetting to address their specific pain points

Practice Exercises

Practice mentioning specific property addresses naturally

Role-play the 'I can manage it myself' objection

Develop your differentiator statement

Practice calculating ROI improvements on the fly

Tone & Delivery

Consultative and knowledgeable. You're an expert helping them maximize their investment, not a salesperson pushing services. Show genuine interest in their situation before offering solutions.