Timeshare Cold Calling Script
Word-for-word timeshare cold calling script for vacation ownership sales. Includes objection handlers for booking presentations.
1The Opener
Hi, is this {{prospect_name}}?
Hey {{prospect_name}}, this is {{your_name}} with {{resort_name}}. I'm calling with some exciting news about vacation ownership opportunities.
We're offering a special promotion that includes {{incentive}}, and I'd love to tell you about it. Do you have a couple of minutes?2Discovery & Pitch
Great! Let me ask you—do you and your family enjoy taking vacations?
[LISTEN - Gauge their interest in travel]
Where did you go on your last vacation? What did you love about it?
[LISTEN - Build rapport and understand preferences]
How much did that vacation end up costing—hotels, activities, everything?
[LISTEN - They'll often realize it's more than they thought]
Here's why I'm calling: {{resort_name}} offers a vacation ownership program that gives you guaranteed vacations at beautiful destinations every year—often at a fraction of what you'd pay for hotels.
We're currently offering {{promotion_details}}. As part of this promotion, you're invited to attend a {{tour_length}} presentation at our resort. Even if you decide ownership isn't for you, you'll receive {{incentive}} just for attending.
Would you be interested in learning more at a presentation on {{date}}?3Objection Handlers
Click an objection to see the response. Practice these until they're automatic.
Your Response
I hear that a lot—and honestly, vacation ownership isn't for everyone. But have you seen how it's evolved? Modern programs offer flexibility that old timeshares didn't have. Would you at least like to hear about the changes and get your {{incentive}}?
4Closing Options
We have availability on {{date}}. Should I book that for you?
Would you prefer a morning or afternoon presentation?
I'll reserve your spot and your {{incentive}}. What's the best contact email?
Let me get you scheduled. Can you attend on {{date}} at {{time}}?
Voicemail Script
Hi {{prospect_name}}, this is {{your_name}} with {{resort_name}}.
I'm calling with an exclusive vacation opportunity that includes {{incentive}} just for attending a short presentation.
If you enjoy travel and want to learn how to vacation for less, give me a call back at {{your_phone}}.
Again, that's {{your_phone}}. I look forward to sharing this opportunity with you!Variables to Customize
{{prospect_name}}Prospect's name{{your_name}}Your name{{resort_name}}Resort or company name{{incentive}}Incentive for attending{{promotion_details}}Current promotion{{tour_length}}Presentation length{{date}}Suggested date{{time}}Suggested time{{your_phone}}Your phone numberPerfect For
- Timeshare resort sales
- Vacation club marketing
- Travel club sales
- Resort marketing departments
Not Ideal For
- Companies without legitimate resort offerings
- Those making misleading claims
Pro Tips
Lead with the incentive—it's your hook
Qualify prospects for income and vacation habits
Build excitement about travel before pitching ownership
Be honest about presentation length and expectations
Follow up on no-shows with a rebooking attempt
Know your resort's unique selling points
Common Mistakes
Being too pushy on the first call
Not qualifying for minimum requirements
Misrepresenting the presentation length
Making unrealistic promises about value
Practice Exercises
Practice building vacation excitement
Role-play the 'bad things about timeshares' objection
Rehearse explaining the modern flexibility
Practice confirming appointment details
Tone & Delivery
Enthusiastic and friendly. You're offering a vacation opportunity, not selling pressure. Be excited about travel. Make them dream about their next vacation.
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