Scripts/Real Estate

Timeshare Cold Calling Script

Word-for-word timeshare cold calling script for vacation ownership sales. Includes objection handlers for booking presentations.

Conversion Rate
8%
Avg Duration
5-8 minutes
Dials/Appt
12-15 dials
Best Time
Monday-Friday, 5pm-8pm, Saturday 10am-3pm

1The Opener

Hi, is this {{prospect_name}}?

Hey {{prospect_name}}, this is {{your_name}} with {{resort_name}}. I'm calling with some exciting news about vacation ownership opportunities.

We're offering a special promotion that includes {{incentive}}, and I'd love to tell you about it. Do you have a couple of minutes?

2Discovery & Pitch

Great! Let me ask you—do you and your family enjoy taking vacations?

[LISTEN - Gauge their interest in travel]

Where did you go on your last vacation? What did you love about it?

[LISTEN - Build rapport and understand preferences]

How much did that vacation end up costing—hotels, activities, everything?

[LISTEN - They'll often realize it's more than they thought]

Here's why I'm calling: {{resort_name}} offers a vacation ownership program that gives you guaranteed vacations at beautiful destinations every year—often at a fraction of what you'd pay for hotels.

We're currently offering {{promotion_details}}. As part of this promotion, you're invited to attend a {{tour_length}} presentation at our resort. Even if you decide ownership isn't for you, you'll receive {{incentive}} just for attending.

Would you be interested in learning more at a presentation on {{date}}?

3Objection Handlers

Click an objection to see the response. Practice these until they're automatic.

Your Response

I hear that a lot—and honestly, vacation ownership isn't for everyone. But have you seen how it's evolved? Modern programs offer flexibility that old timeshares didn't have. Would you at least like to hear about the changes and get your {{incentive}}?

4Closing Options

We have availability on {{date}}. Should I book that for you?

Would you prefer a morning or afternoon presentation?

I'll reserve your spot and your {{incentive}}. What's the best contact email?

Let me get you scheduled. Can you attend on {{date}} at {{time}}?

Voicemail Script

Hi {{prospect_name}}, this is {{your_name}} with {{resort_name}}.

I'm calling with an exclusive vacation opportunity that includes {{incentive}} just for attending a short presentation.

If you enjoy travel and want to learn how to vacation for less, give me a call back at {{your_phone}}.

Again, that's {{your_phone}}. I look forward to sharing this opportunity with you!

Variables to Customize

{{prospect_name}}Prospect's name
{{your_name}}Your name
{{resort_name}}Resort or company name
{{incentive}}Incentive for attending
{{promotion_details}}Current promotion
{{tour_length}}Presentation length
{{date}}Suggested date
{{time}}Suggested time
{{your_phone}}Your phone number

Perfect For

  • Timeshare resort sales
  • Vacation club marketing
  • Travel club sales
  • Resort marketing departments

Not Ideal For

  • Companies without legitimate resort offerings
  • Those making misleading claims

Pro Tips

Lead with the incentive—it's your hook

Qualify prospects for income and vacation habits

Build excitement about travel before pitching ownership

Be honest about presentation length and expectations

Follow up on no-shows with a rebooking attempt

Know your resort's unique selling points

Common Mistakes

Being too pushy on the first call

Not qualifying for minimum requirements

Misrepresenting the presentation length

Making unrealistic promises about value

Practice Exercises

1

Practice building vacation excitement

2

Role-play the 'bad things about timeshares' objection

3

Rehearse explaining the modern flexibility

4

Practice confirming appointment details

Tone & Delivery

Enthusiastic and friendly. You're offering a vacation opportunity, not selling pressure. Be excited about travel. Make them dream about their next vacation.

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