Restaurant Cold Calling Script
Restaurant cold calling script for vendors and service providers targeting restaurants.
1The Opener
Hi, is this {{prospect_name}}?
Great! This is {{your_name}} with {{your_company}}. I'm reaching out to restaurants in {{area}} because {{reason_for_call}}.
Do you have just a minute? I wanted to see if {{value_proposition}} would be helpful for you.2Discovery & Pitch
Perfect. Let me ask—how are you currently handling {{pain_point}}?
[LISTEN]
[If struggling:] That's what I hear from a lot of restaurant owners. The good news is we specialize in helping restaurants with {{solution}}. We've helped places like {{reference_restaurant}} {{specific_result}}. Would it be worth a quick conversation about your situation?
[If doing okay:] That's good. But are you where you want to be, or is there room to grow? [Listen] We help restaurants {{benefit}}. Even if things are going well, there might be opportunities you're missing. Would 15 minutes to explore that be valuable?3Objection Handlers
Click an objection to see the response. Practice these until they're automatic.
Your Response
I totally get it—restaurants are always busy. That's exactly why we designed our {{solution}} to be turnkey. We handle everything so you can focus on running your restaurant. Would a quick call at a better time work?
4Closing Options
Would {{day}} at {{time}} work for a quick call? I know not to call during rushes.
Let me send you some info and follow up next week. What's your email?
I'd love to stop by and show you what we do. When's a slow time?
Voicemail Script
Hi {{prospect_name}}, this is {{your_name}} with {{your_company}}.
I'm reaching out to restaurants in {{area}} because {{reason_for_call}}.
I'd love to chat about how we could help. Give me a call back at {{your_phone}}. Again, {{your_phone}}. Thanks!Variables to Customize
{{prospect_name}}Owner/manager name{{your_name}}Your name{{your_company}}Your company{{area}}Geographic area{{reason_for_call}}Reason for calling{{value_proposition}}What you offer{{pain_point}}Their pain point{{solution}}Your solution{{reference_restaurant}}Reference restaurant{{specific_result}}Specific result{{benefit}}Key benefit{{pricing_model}}Your pricing model{{roi_metric}}ROI metric{{differentiator}}What makes you different{{day}}Suggested day{{time}}Suggested time{{your_phone}}Your phonePerfect For
- Restaurant service providers
- POS companies
- Marketing services for restaurants
- Food suppliers
Not Ideal For
- Calling during meal rushes
- Services without restaurant focus
Pro Tips
Call between rushes (10-11am, 2-3pm)
Know their cuisine and market
Be respectful of their time
Common Mistakes
Calling during busy times
Not understanding restaurant operations
Being too salesy
Practice Exercises
Practice timing your calls
Role-play the 'we're too busy' objection
Tone & Delivery
Respectful and efficient. Restaurant owners are busy—get to the point quickly.
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