B2B Cold Calling Script
The exact B2B cold calling script that converts 7% of conversations to discovery meetings. Includes opener, objection handlers, voicemail script, and tips from SDRs making 75+ dials daily.
1The Opener
Hi, is this {{prospect_name}}?
Great! This is {{your_name}} with {{your_company}}. I'm reaching out because I've been working with {{similar_companies}} in the {{industry}} space, and I thought there might be an opportunity to help {{prospect_company}} as well.
Do you have just 60 seconds? I promise I'm not going to waste your time.2Discovery & Pitch
Perfect. So let me get right to it.
We help {{target_companies}} {{main_benefit}}. Our clients typically see {{result_metric}} within {{timeframe}}.
I'm curious—is {{pain_point_question}}?
[LISTEN carefully - this is where you learn their situation]
[If they confirm pain:] That's exactly what I hear from a lot of {{industry}} companies. Here's what we've been able to do: {{specific_result}}. Would it be worth 20 minutes to explore if we could do something similar for you?
[If they push back:] I appreciate that. Let me ask it a different way: {{alternative_question}}?
[If they ask for more info:] I'd be happy to share more. The best way is a quick call where I can understand your specific situation and show you exactly how we've helped companies like {{reference_company}}. Would {{day}} at {{time}} work?3Objection Handlers
Click an objection to see the response. Practice these until they're automatic.
Your Response
I appreciate you being direct. Just so I understand—is it that you're not interested in {{main_benefit}}, or that you're already working on this internally? [Listen] Got it. If I could show you how {{reference_company}} solved a similar challenge in just {{timeframe}}, would that be worth 15 minutes?
4Closing Options
Would {{day}} at {{time}} work for a quick 20-minute call?
Let me send you a calendar invite for {{day}} at {{time}}. What's your email?
I'm going to be talking to a few companies in your space next week. Would it make sense to include you?
How about we do a quick discovery call? I'll come prepared with a few questions, and if there's no fit, I'll tell you. Fair?
Voicemail Script
Hi {{prospect_name}}, this is {{your_name}} with {{your_company}}.
I'm reaching out because we've been helping {{similar_companies}} {{main_benefit}}, and I thought there might be an opportunity for {{prospect_company}}.
I'd love to spend just 15 minutes exploring if we can help.
Give me a call back at {{your_phone}}. Again, {{your_phone}}. Thanks!Variables to Customize
{{prospect_name}}Prospect's name{{your_name}}Your first name{{your_company}}Your company name{{prospect_company}}Their company name{{similar_companies}}Similar companies you've helped{{industry}}Their industry{{target_companies}}Type of companies you help{{main_benefit}}Main benefit you provide{{result_metric}}Typical result (e.g., '30% increase in efficiency'){{timeframe}}Typical timeframe for results{{pain_point_question}}Question about their pain point{{specific_result}}Specific result for a client{{alternative_question}}Alternative angle question{{reference_company}}Reference company you can mention{{key_result}}Key result they might want{{roi_metric}}ROI metric (e.g., '3x return'){{topic}}Topic to ask about for referral{{day}}Suggested day{{time}}Suggested time{{alternate_day}}Backup day{{your_phone}}Your phone numberPerfect For
- B2B sales reps doing outbound prospecting
- SDRs and BDRs booking discovery calls
- Account executives building pipeline
- SaaS sales teams targeting mid-market and enterprise
- Professional services firms prospecting new clients
- Agencies and consultants doing business development
Not Ideal For
- Consumer/B2C sales
- Transactional sales without discovery process
- Sales without clear value proposition
- Reps without reference customers to mention
Pro Tips
Research the company before you call—know their industry and recent news
Lead with similar companies you've helped to build credibility
Ask questions that reveal their pain before pitching solutions
Call early morning (8-10am) or late afternoon (4-5pm) to reach decision-makers
Track your metrics: Dials → Conversations → Meetings → Pipeline
Follow up the same day with a personalized email
Practice until the script sounds natural, not scripted
Common Mistakes
Talking too much about your company instead of their problems
Not researching the prospect before calling
Giving up after the first objection
Asking for too much time upfront (ask for 15-20 min, not an hour)
Not having specific results and reference companies ready
Forgetting to follow up—most meetings come from follow-up
Practice Exercises
Practice your opener until it takes less than 20 seconds
Role-play each objection until you can handle them without hesitation
Develop 3 pain-point questions and practice asking them naturally
Record your calls and listen for filler words
Practice transitioning from objection to close
Tone & Delivery
Confident, conversational, and curious. You're a peer offering to help, not a salesperson begging for time. Speak with authority but stay humble. Ask more questions than you answer. When they object, don't get defensive—get curious about why. Make the meeting feel like a collaboration, not a sales pitch.
Scripts Are Just Words Without the Reps
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