Scripts/B2B Services

Printing Services Cold Calling Script

Word-for-word commercial printing cold calling script. Includes objection handlers for winning B2B printing accounts.

Conversion Rate
7%
Avg Duration
4-6 minutes
Dials/Appt
14-18 dials
Best Time
Monday-Friday, 9am-11am or 2pm-4pm

1The Opener

Hi, is this {{prospect_name}}?

Hey {{prospect_name}}, this is {{your_name}} with {{company_name}}. We're a commercial printing company serving businesses in {{service_area}}.

I'm reaching out because we work with a lot of {{industry}} companies, and I wanted to see how you're currently handling your printing needs. Do you have a quick minute?

2Discovery & Pitch

Great! What kind of printing do you typically need—marketing materials, business cards, signage, or something else?

[LISTEN - Understand their printing needs]

And how are you handling that now—using a local printer, online service, or doing some in-house?

[LISTEN]

How often do you place print orders? Monthly, quarterly, or as-needed?

[LISTEN]

Got it. Here's why I wanted to reach out: we specialize in {{specialties}}, and we offer {{differentiator}}.

What sets us apart is {{key_benefit}}. A lot of our clients switched from {{competitor_type}} because they wanted better {{improvement_area}}.

Would you be open to getting a quote on your next print job? Or I could send you some samples of our work.

3Objection Handlers

Click an objection to see the response. Practice these until they're automatic.

Your Response

Most businesses do. Are you completely satisfied with their quality and turnaround time? [Listen] What I often hear is that businesses want {{improvement_area}}. Would it hurt to compare on your next job?

4Closing Options

What's your next printing project? Let me quote it.

Can I send you samples of our work?

Would you be open to a quick meeting to discuss your printing needs?

Let me quote your next job. What do you have coming up?

Voicemail Script

Hi {{prospect_name}}, this is {{your_name}} with {{company_name}}.

We're a commercial printing company serving {{service_area}}, and I wanted to see if we could help with your printing needs.

We specialize in {{specialties}} and offer {{differentiator}}. I'd love to send you samples of our work and quote your next project.

Call me back at {{your_phone}}. Again, {{your_phone}}. Talk soon!

Variables to Customize

{{prospect_name}}Prospect's name
{{your_name}}Your name
{{company_name}}Your company name
{{service_area}}Your service area
{{industry}}Their industry
{{specialties}}Your printing specialties
{{differentiator}}What makes you different
{{standard_turnaround}}Standard turnaround time
{{rush_turnaround}}Rush turnaround time
{{day}}Suggested meeting day
{{time}}Suggested meeting time
{{your_phone}}Your phone number

Perfect For

  • Commercial printing companies
  • Marketing collateral printers
  • Large format printing services
  • Specialty printing (packaging, labels)
  • Full-service print shops

Not Ideal For

  • Online-only print services
  • Low-volume consumer printers
  • Companies without commercial equipment

Pro Tips

Lead with quality, not price

Always ask about specific upcoming projects

Offer to beat current vendor's pricing

Send physical samples—they're your best marketing

Know your turnaround times cold

Build relationships with marketing departments

Common Mistakes

Competing purely on price

Not asking about specific printing needs

Failing to differentiate from online printers

Not following up with samples

Practice Exercises

1

Practice explaining your specialties concisely

2

Role-play the 'we use online printing' objection

3

Rehearse asking about upcoming projects

4

Practice quick quote conversations

Tone & Delivery

Professional and consultative. You're a print expert helping them look better. Focus on quality and reliability. Marketing teams care about making their work look good—help them do that.

Explore More

Scripts Are Just Words Without the Reps

We make thousands of calls every week. Let us handle the prospecting while you close deals.

Book Your Strategy Call