Printing Services Cold Calling Script
Word-for-word commercial printing cold calling script. Includes objection handlers for winning B2B printing accounts.
1The Opener
Hi, is this {{prospect_name}}?
Hey {{prospect_name}}, this is {{your_name}} with {{company_name}}. We're a commercial printing company serving businesses in {{service_area}}.
I'm reaching out because we work with a lot of {{industry}} companies, and I wanted to see how you're currently handling your printing needs. Do you have a quick minute?2Discovery & Pitch
Great! What kind of printing do you typically need—marketing materials, business cards, signage, or something else?
[LISTEN - Understand their printing needs]
And how are you handling that now—using a local printer, online service, or doing some in-house?
[LISTEN]
How often do you place print orders? Monthly, quarterly, or as-needed?
[LISTEN]
Got it. Here's why I wanted to reach out: we specialize in {{specialties}}, and we offer {{differentiator}}.
What sets us apart is {{key_benefit}}. A lot of our clients switched from {{competitor_type}} because they wanted better {{improvement_area}}.
Would you be open to getting a quote on your next print job? Or I could send you some samples of our work.3Objection Handlers
Click an objection to see the response. Practice these until they're automatic.
Your Response
Most businesses do. Are you completely satisfied with their quality and turnaround time? [Listen] What I often hear is that businesses want {{improvement_area}}. Would it hurt to compare on your next job?
4Closing Options
What's your next printing project? Let me quote it.
Can I send you samples of our work?
Would you be open to a quick meeting to discuss your printing needs?
Let me quote your next job. What do you have coming up?
Voicemail Script
Hi {{prospect_name}}, this is {{your_name}} with {{company_name}}.
We're a commercial printing company serving {{service_area}}, and I wanted to see if we could help with your printing needs.
We specialize in {{specialties}} and offer {{differentiator}}. I'd love to send you samples of our work and quote your next project.
Call me back at {{your_phone}}. Again, {{your_phone}}. Talk soon!Variables to Customize
{{prospect_name}}Prospect's name{{your_name}}Your name{{company_name}}Your company name{{service_area}}Your service area{{industry}}Their industry{{specialties}}Your printing specialties{{differentiator}}What makes you different{{standard_turnaround}}Standard turnaround time{{rush_turnaround}}Rush turnaround time{{day}}Suggested meeting day{{time}}Suggested meeting time{{your_phone}}Your phone numberPerfect For
- Commercial printing companies
- Marketing collateral printers
- Large format printing services
- Specialty printing (packaging, labels)
- Full-service print shops
Not Ideal For
- Online-only print services
- Low-volume consumer printers
- Companies without commercial equipment
Pro Tips
Lead with quality, not price
Always ask about specific upcoming projects
Offer to beat current vendor's pricing
Send physical samples—they're your best marketing
Know your turnaround times cold
Build relationships with marketing departments
Common Mistakes
Competing purely on price
Not asking about specific printing needs
Failing to differentiate from online printers
Not following up with samples
Practice Exercises
Practice explaining your specialties concisely
Role-play the 'we use online printing' objection
Rehearse asking about upcoming projects
Practice quick quote conversations
Tone & Delivery
Professional and consultative. You're a print expert helping them look better. Focus on quality and reliability. Marketing teams care about making their work look good—help them do that.
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