Scripts/Technology

POS System Cold Calling Script

Effective POS system cold calling script for restaurants and retail. Includes objection handlers for contracts, switching concerns, and more.

Conversion Rate
8%
Avg Duration
4-6 minutes
Dials/Appt
30-40 dials
Best Time
Monday-Thursday, 10am-11am or 2pm-4pm

1The Opener

Hi {{first_name}}, this is {{your_name}} with {{company_name}}. We help {{business_type}} businesses process payments faster and reduce processing fees. Do you have a minute?

2Discovery & Pitch

Thanks for taking my call. Most {{business_type}} owners I talk to are frustrated with two things—slow checkout lines and high processing fees eating into their margins.

[LISTEN for their specific pain points]

That's exactly what we hear. Our POS system is designed for {{business_type}}—{{key_benefit}} while cutting your processing costs by an average of 15%.

We recently helped {{similar_business}} save over $500/month in processing fees alone, plus they're turning tables 20% faster.

[PAUSE]

Would it make sense to schedule a quick demo where I can show you exactly what your savings would look like? I have time {{day}} or {{day2}}.

3Objection Handlers

Click an objection to see the response. Practice these until they're automatic.

Your Response

I hear that a lot. Many of our clients were too—and we helped them analyze the early termination fee versus their savings. Often, breaking the contract pays for itself in 3-4 months. When does your contract end?

4Closing Options

Let me run a free statement analysis to show you exactly what you'd save. Can you email me a recent processing statement?

I'd love to show you a demo tailored to {{business_type}}. Does {{day}} morning or afternoon work better?

Would it help to speak with another {{business_type}} owner who recently made the switch?

Voicemail Script

Hi {{first_name}}, this is {{your_name}} with {{company_name}}. We help {{business_type}} businesses cut processing fees by 15% on average and speed up checkout. I'd love to show you what your savings could look like. Call me back at {{phone_number}}. That's {{your_name}} at {{phone_number}}.

Variables to Customize

{{first_name}}Prospect's first name
{{your_name}}Your name
{{company_name}}Your POS company name
{{business_type}}Restaurant, retail, salon, etc.
{{key_benefit}}Industry-specific feature benefit
{{similar_business}}Similar business case study
{{phone_number}}Your callback number

Perfect For

  • POS system vendors
  • Payment processors
  • Restaurant technology
  • Retail technology providers
  • Hospitality tech companies

Not Ideal For

  • E-commerce only businesses
  • Very small cash-only businesses
  • Enterprise chains (different sales process)

Pro Tips

Lead with savings—business owners respond to money

Offer free statement analysis as a low-commitment next step

Know the common competitors and their weaknesses

Time calls around shift changes when owners are available

Common Mistakes

Calling during peak service hours

Not addressing contract concerns upfront

Focusing too much on features vs. business impact

Underestimating switching anxiety

Practice Exercises

1

Practice the statement analysis pitch

2

Role-play contract breakout calculations

3

Rehearse industry-specific benefit presentations

4

Practice handling 'we just switched' objections

Tone & Delivery

Business-focused and empathetic. Restaurant and retail owners are busy and skeptical of salespeople. Get to the point quickly, lead with value, and respect their time.

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