Pool Services Cold Calling Script
Word-for-word pool services cold calling script for maintenance and repair companies. Includes objection handlers for booking assessments.
1The Opener
Hi, is this {{prospect_name}}?
Hey {{prospect_name}}, this is {{your_name}} with {{company_name}}. We're a pool service company serving {{service_area}}.
I'm calling because {{reason_for_call}}. Do you have a quick minute to chat about your pool?2Discovery & Pitch
Great! So tell me a little about your pool situation. Are you looking for regular maintenance, a repair, or something else?
[LISTEN - Understand their specific needs]
[If maintenance:] How are you currently handling your pool care—doing it yourself or using a service?
[If repair:] What's going on with the pool—what issues are you seeing?
[LISTEN]
Got it. Based on what you're describing, we can definitely help. We offer {{services_offered}}, and we've been taking care of pools in {{service_area}} for {{years_in_business}} years.
[For maintenance:] Our weekly service includes {{service_details}}. We handle everything so you can just enjoy your pool.
[For repair:] I'd like to send a technician out to diagnose the issue and give you a quote before doing any work.
Would {{day}} at {{time}} work, or is {{alternate_day}} better?3Objection Handlers
Click an objection to see the response. Practice these until they're automatic.
Your Response
A lot of our customers started that way too. They found that between testing, balancing, cleaning, and equipment checks, it takes more time than expected. How much time are you spending on it each week? [Listen] Our service costs about {{price_range}} and we handle everything. Would it be worth exploring?
4Closing Options
Would {{day}} at {{time}} work for me to come look at your pool?
Let me come out and give you a free assessment. How's {{day}}?
I can stop by and have you set up in no time. Does {{day}} work?
I'm in {{neighborhood}} on {{day}}. Can I swing by around {{time}}?
Voicemail Script
Hi {{prospect_name}}, this is {{your_name}} with {{company_name}}.
We're a pool service company serving {{service_area}}, and I'm calling because {{reason_for_call}}.
Whether you need weekly maintenance, a repair, or just a one-time cleaning, we can help. We've been taking care of pools in the area for {{years_in_business}} years.
Call me back at {{your_phone}}. Again, {{your_phone}}. Looking forward to helping you enjoy your pool!Variables to Customize
{{prospect_name}}Homeowner's name{{your_name}}Your name{{company_name}}Your company name{{service_area}}Your service area{{reason_for_call}}Lead source or reason{{services_offered}}Services you offer{{years_in_business}}Years in business{{price_range}}Price range{{day}}Suggested day{{time}}Suggested time{{alternate_day}}Backup day{{your_phone}}Your phone numberPerfect For
- Pool maintenance companies
- Pool repair specialists
- Pool cleaning services
- Seasonal pool opening/closing services
Not Ideal For
- Pool construction companies (different sales process)
- Commercial-only pool services
Pro Tips
Time calls based on pool season in your area
Offer spring opening specials to book early
Have photos of clean, well-maintained pools
Emphasize the time savings of professional service
Follow up on quotes quickly—pool owners shop around
Offer referral incentives to existing customers
Common Mistakes
Not asking about current pool condition
Failing to explain what's included in service
Not differentiating from DIY maintenance
Being unavailable during peak season
Practice Exercises
Practice explaining your service packages
Role-play the 'I do it myself' objection
Rehearse transitioning from discovery to appointment
Practice handling competitive quotes
Tone & Delivery
Knowledgeable and reliable. Pool owners want someone they can trust with their expensive investment. Be the expert who makes their life easier.
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