Plumbing Cold Calling Script
The exact plumbing cold calling script that converts 9% of conversations to appointments. Includes seasonal scripts, objection handlers, voicemail script, and tips from plumbers making 50+ dials daily.
1The Opener
Hi, is this {{prospect_name}}?
Great! This is {{your_name}} with {{your_company}}. We're a local plumbing company here in {{area}}, and I'm reaching out to homeowners because {{seasonal_hook}}.
Do you have just 30 seconds? I wanted to see if you've had any plumbing concerns lately.2Discovery & Pitch
Perfect. So let me ask—have you noticed any issues with slow drains, low water pressure, or any leaks around the house?
[LISTEN carefully]
[If they mention issues:] I hear that a lot. {{issue_response}} We can send someone out to take a look. How does {{availability}} sound?
[If no issues:] That's good! When's the last time you had your water heater checked? [Listen] Most water heaters last about 10-12 years, and they tend to fail without warning. We offer a quick inspection for {{inspection_price}} that checks your heater, looks for hidden leaks, and makes sure everything's running efficiently. Would that be helpful?
[If older home:] How old is your home? [Listen] Older homes in {{area}} often have galvanized or cast iron pipes that can corrode over time. We've been doing free pipe assessments for older homes to check for potential issues. Would you be interested?3Objection Handlers
Click an objection to see the response. Practice these until they're automatic.
Your Response
That's great—having someone you trust is important. We're not trying to replace them. But if you ever need a second opinion or your regular plumber is booked, keep our number handy. We offer same-day service for emergencies.
4Closing Options
Would {{day}} at {{time}} work for a quick visit, or is {{alternate_day}} better?
I can get a plumber out there {{availability}}. Would morning or afternoon work?
Let me put you on the schedule for {{day}}. What time works—morning or afternoon?
We have an opening {{availability}}. Should I lock that in for you?
Voicemail Script
Hi {{prospect_name}}, this is {{your_name}} with {{your_company}}.
We're a local plumbing company in {{area}}, and {{seasonal_message}}.
We're offering {{current_special}} to help homeowners stay ahead of plumbing issues.
Give me a call back at {{your_phone}}. Again, that's {{your_phone}}. Thanks!Variables to Customize
{{prospect_name}}Homeowner's name{{your_name}}Your first name{{your_company}}Your plumbing company name{{area}}Their city or neighborhood{{seasonal_hook}}Seasonal reason (e.g., 'winter's coming and pipes can freeze'){{seasonal_message}}Voicemail seasonal message{{issue_response}}Response to their specific issue{{inspection_price}}Your inspection price{{service_call_price}}Your service call price{{current_special}}Current promotion{{availability}}When you can send someone{{day}}Suggested day{{time}}Suggested time{{alternate_day}}Backup day{{your_phone}}Your phone numberPerfect For
- Plumbing companies building residential customer bases
- Plumbers offering maintenance agreements
- Companies doing seasonal campaigns (winter freeze prevention, summer checkups)
- Plumbers targeting older neighborhoods
- Teams filling technician schedules
- Companies offering water heater and drain services
Not Ideal For
- Areas with very new housing stock
- Companies without quick availability
- Plumbers not offering preventative services
- Markets with extremely low homeownership
Pro Tips
Call before seasonal issues (freeze prevention before winter, drain cleaning before holidays)
Lead with common problems: slow drains, water heater age, low pressure
Have technician availability ready when you call
Mention specific neighborhoods and common issues you've seen there
Offer a maintenance agreement for recurring revenue
Track which services resonate most with your market
Common Mistakes
Not asking about water heater age—it's a huge opportunity
Being too technical—keep explanations simple
Not having immediate availability for interested prospects
Forgetting to mention your emergency services
Not offering a specific promotion or special
Giving up after one 'we're fine' response
Practice Exercises
Practice seasonal-specific openers
Role-play the 'everything is working fine' objection
Learn to quickly diagnose issues from phone descriptions
Practice transitioning from questions to booking
Time your opener—it should be under 20 seconds
Tone & Delivery
Friendly, helpful, and local. You're the neighborhood plumber looking out for folks, not a telemarketer. Be conversational and don't rush. When they describe issues, show genuine interest and expertise. Make preventative maintenance sound like common sense, not a sales pitch.
Scripts Are Just Words Without the Reps
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