Electrical Cold Calling Script
Electrical services cold calling script that books appointments.
1The Opener
Hi, is this {{prospect_name}}?
Great! This is {{your_name}} with {{your_company}}. We're a local electrical company here in {{area}}, and I'm reaching out to homeowners because {{seasonal_hook}}.
Do you have just 30 seconds? I wanted to see if you have any electrical concerns or projects you've been putting off.2Discovery & Pitch
Perfect. Let me ask—have you noticed any issues with your electrical system? Things like flickering lights, outlets that don't work, or breakers that trip frequently?
[LISTEN]
[If they mention issues:] That's actually something we see a lot. {{issue_response}} It's usually a quick fix, but it's important to address it before it becomes a safety issue. Would you like us to come take a look?
[If no issues:] That's good! When's the last time you had your electrical panel inspected? [Listen] Older panels—especially if your home is over 20 years old—can be fire hazards. We offer a {{service_offer}} that checks your panel, outlets, and wiring for safety issues. Would that be helpful?
[If they have a project:] What kind of project are you thinking about? [Listen] We do that all the time. I can have someone come out to give you a free estimate. When works better—this week or next?3Objection Handlers
Click an objection to see the response. Practice these until they're automatic.
Your Response
That's good—having someone you trust is important. Keep our number though—we offer 24/7 emergency service if your regular guy is unavailable.
4Closing Options
Would {{day}} at {{time}} work for a visit, or is {{alternate_day}} better?
I can get an electrician out there {{availability}}. Morning or afternoon?
Let me schedule a free estimate for your project. What day works best?
Voicemail Script
Hi {{prospect_name}}, this is {{your_name}} with {{your_company}}.
We're a local electrical company in {{area}}, and I'm calling to see if you have any electrical concerns or projects.
We're offering {{current_special}} right now.
Call me back at {{your_phone}}. Again, {{your_phone}}. Thanks!Variables to Customize
{{prospect_name}}Homeowner's name{{your_name}}Your name{{your_company}}Your company{{area}}Their area{{seasonal_hook}}Seasonal reason{{issue_response}}Response to their issue{{service_offer}}Your service offer{{service_call_price}}Your service call price{{current_special}}Current promotion{{availability}}Your availability{{day}}Suggested day{{time}}Suggested time{{alternate_day}}Backup day{{your_phone}}Your phonePerfect For
- Electrical companies building residential bases
- Electricians offering safety inspections
- Companies doing upgrade campaigns
Not Ideal For
- Areas with mostly new homes
- Companies without quick availability
Pro Tips
Lead with safety concerns
Mention panel upgrades for older homes
Have availability ready
Common Mistakes
Being too technical
Not having availability when they say yes
Practice Exercises
Practice safety-focused openers
Role-play the 'everything is fine' objection
Tone & Delivery
Helpful and safety-focused. You're protecting their home and family.
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