Payroll Services Cold Calling Script
Word-for-word payroll services cold calling script. Includes objection handlers for booking demos and winning accounts.
1The Opener
Hi, is this {{prospect_name}}?
Hey {{prospect_name}}, this is {{your_name}} with {{company_name}}. We're a payroll services company that helps businesses simplify their payroll and stay compliant.
I'm reaching out because we work with a lot of {{industry}} businesses with {{employee_count}} employees. Do you have a minute to chat about how you're handling payroll?2Discovery & Pitch
Great! How are you currently processing payroll—using a service, software, or handling it internally?
[LISTEN - Understand their current solution]
And how happy are you with it? Any pain points—compliance issues, time spent, errors, or cost?
[LISTEN - Identify problems to solve]
How much time would you say you spend on payroll each period?
[LISTEN]
Got it. Here's why I called: businesses like yours often find that {{common_problem}}, and we help solve that.
What sets us apart is {{differentiator}}. We handle {{services_list}}, and our clients typically save {{time_savings}} on payroll processing while staying 100% compliant.
Would you be open to a quick demo to see how we could simplify your payroll?3Objection Handlers
Click an objection to see the response. Practice these until they're automatic.
Your Response
Who are you using? [Listen] How's it going? [Listen] We hear that from a lot of businesses who eventually switch. What we often find is {{common_complaint}}. Would it hurt to see if there's something better?
4Closing Options
Would you be open to a quick demo?
Can I send you a custom proposal?
Let's schedule a call to walk through our platform. How's {{day}}?
Would you like to see a demo tailored to your business?
Voicemail Script
Hi {{prospect_name}}, this is {{your_name}} with {{company_name}}.
We're a payroll services company that helps businesses save time and stay compliant. We work with a lot of {{industry}} companies your size.
I'd love to show you how we could simplify your payroll. Call me back at {{your_phone}}. Again, {{your_phone}}. Talk soon!Variables to Customize
{{prospect_name}}Prospect's name{{your_name}}Your name{{company_name}}Your company name{{industry}}Their industry{{employee_count}}Employee count range{{pricing_structure}}Your pricing structure{{price_estimate}}Estimated price{{day}}Suggested day{{time}}Suggested time{{your_phone}}Your phone numberPerfect For
- Payroll service providers
- HR software companies
- PEOs (Professional Employer Organizations)
- Accounting firms with payroll services
Not Ideal For
- DIY payroll software without support
- Companies without tax filing capabilities
Pro Tips
Ask about pain points with current solution
Emphasize compliance and penalty avoidance
Know your integrations with popular accounting software
Offer demos tailored to their employee count
Follow up around payroll deadlines for urgency
Build relationships with accountants for referrals
Common Mistakes
Leading with features instead of problems solved
Not asking about current provider issues
Failing to mention tax compliance handling
Not having pricing ready for their size
Practice Exercises
Practice presenting your compliance benefits
Role-play the 'we already have a service' objection
Rehearse explaining your pricing clearly
Practice transitioning to demo booking
Tone & Delivery
Consultative and knowledgeable. Payroll is critical and often painful. Position yourself as the expert who makes it easy. Show that you understand compliance challenges.
Related Scripts
Scripts Are Just Words Without the Reps
We make thousands of calls every week. Let us handle the prospecting while you close deals.
Book Your Strategy Call